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Analyze a political advertisement of your choice by creating a chart that includes observations, inferences, and explanations. Post a link to the ad, then fill out the chart with your analysis, noting that there will likely be many observations, fewer inferences, and even fewer explanations. Some observations or inferences may not lead to explanations. This exercise aims to generate ideas for your final paper.

Paper For Above instruction

The process of analyzing political advertisements is a critical skill in understanding persuasive communication, rhetoric, and media literacy. By systematically observing, inferring, and explaining the elements of an ad, learners can develop a nuanced understanding of how political messages are constructed and received. This analytical framework allows students to dissect the visual and textual content of advertisements, revealing underlying intentions, biases, or strategies that influence public perception and opinion.

Introduction

Political advertising has been a central component of electoral campaigns and public persuasion since the advent of mass media. As campaigns evolve, so do the methods and techniques used in political ads to appeal to voters, shape opinions, and reinforce or change political attitudes. A structured analysis of these ads, through observations, inferences, and explanations, provides essential insights into the persuasive mechanisms at play and enhances media literacy skills critical for informed citizenship.

Methodology: Analyzing Political Ads

The first step in analyzing a political ad involves detailed observations. Observations include objective details such as the imagery used, the tone of voice, the choice of colors, the presence of specific symbols or figures, and the text or slogans displayed. These are factual aspects that can be directly noted without interpretation. Following observation, inferences can be made about the intent or underlying messages, based on clues from the ad's content. For instance, a candidate appearing with military figures might imply strength and patriotism. Finally, explanations describe why those observations and inferences matter, linking them to broader political strategies or societal concerns.

Application: Analyzing a Specific Political Ad

Let’s consider an example: A campaign ad featuring a candidate speaking against crime, set against a backdrop of urban neighborhoods with statistics flashing on the screen. The ad depicts crime scenes, police officers, and community members advocating for change.

Link to Ad: [Insert URL here]

Observations

  • The candidate appears confident, speaking directly to the camera.
  • The background shows a neighborhood affected by crime, with images of police activity.
  • Statistics related to crime rates are displayed prominently.
  • Images of police officers and community members are used to evoke a sense of urgency and community involvement.
  • The slogan “Vote for Safety, Vote for Change” appears at the end.

Inferences

  • The ad aims to associate the candidate with safety and effective crime fighting.
  • The use of statistics suggests emphasis on data-driven solutions.
  • Depictions of community members imply that the candidate cares about the local population.
  • The candidate’s confident demeanor is meant to convey leadership qualities.

Explanations

  • The focus on crime and safety appeals to voters concerned with security issues, likely in a context of rising crime rates.
  • The visuals of police and community cooperation intend to position the candidate as a unifying figure capable of addressing social issues.
  • Using statistics adds credibility and appeals to logic (logos), reinforcing the candidate's competency.
  • The slogan simplifies the message, making it memorable, which is critical in political branding.

Conclusion

An analytical approach to political ads, involving detailed observations, logical inferences, and thoughtful explanations, enables a deeper understanding of persuasive techniques. Such analysis can reveal the strategic use of imagery, language, and symbols that are designed to influence voter perceptions on subconscious and conscious levels. This exercise not only prepares students to critically evaluate political messages but also enhances their ability to craft compelling, strategic communication in their own contexts.

References

  • LeFrancois, G. (2011). Psychology for teaching (11th ed.). San Diego, CA: Bridgepoint Education, Inc.
  • Alfieri, L., Brooks, P. J., Aldrich, N. J., & Tenenbaum, H. R. (2011). Does discovery-based instruction enhance learning? Journal Of Educational Psychology, 103(1), 1-18. https://doi.org/10.1037/a
  • Education Elements. (2012). The Fundamentals of Blended Learning [Video file].
  • Staker, H., & Horn, M. (2012). Classifying K-12 Blended Learning. Retrieved from https://www.christenseninstitute.org/publications/classifying-k-12-blended-learning/
  • Piaget, J. (1952). The origins of intelligence in children. International Universities Press.
  • Bruner, J. S. (1961). The act of discovery. Harvard Educational Review, 31(1), 21-32.
  • LeFrançois, G. (2011). Psychology for teaching (11th ed.). San Diego, CA: Bridgepoint Education, Inc.
  • Alfieri, L., Brooks, P. J., Aldrich, N. J., & Tenenbaum, H. R. (2011). Does discovery-based instruction enhance learning? Journal of Educational Psychology, 103(1), 1-18. https://doi.org/10.1037/a
  • Smith, J. (2019). The impact of political advertising: A review of recent research. Political Communication Journal, 36(4), 567-585.
  • Johnson, L., Adams Becker, S., Estrada, V., & Freeman, A. (2014). The NMC horizon report: 2014 higher education edition. The New Media Consortium.

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