The Important Information In 3 Pages APA Paper Applying Acad ✓ Solved

The Important Information In 3 Pages APA Paper Applying Academ

In this paper, we will explore the vital aspects of the Visit Huntington Beach (VHB), the official Destination Marketing Organization (DMO) for Huntington Beach, California. The paper will follow the guidelines set forth in the attached resource, conducting an environmental scan based on the methodologies described in Albright’s article and Bolman’s book. Furthermore, we will identify a situation within VHB that requires immediate attention, specifically mobilizing a better team with a common vision to effectively manage an international event involving communication in 30 different languages.

Introduction to Visit Huntington Beach

Visit Huntington Beach is tasked with promoting the seaside city’s attractions, events, and accommodations to potential tourists. As an official DMO, VHB plays a crucial role in boosting the local economy by attracting visitors to Huntington Beach, known for its surf culture, beautiful beaches, and vibrant community events. Effective marketing strategies are essential for VHB to navigate the competitive landscape of tourism promotion while responding to the needs and preferences of a diverse audience.

Conducting an Environmental Scan

The environmental scan is an essential tool for organizations like VHB to understand both internal and external factors affecting their operations. According to Albright (year), effective environmental scanning involves collecting data regarding market trends, competitive analysis, and changes in consumer behavior which directly influence marketing strategies. Bolman & Deal (year) emphasize the importance of framing these environmental factors through various lenses: structural, human resources, political, and symbolic.

External Factors

External factors that could impact VHB include economic fluctuations, demographic shifts, and advancements in technology that affect how information is shared and consumed. The rise of social media platforms, for example, has transformed how tourists seek and receive information about potential travel destinations. VHB must leverage these platforms to effectively communicate and engage with potential visitors.

Internal Factors

Internally, VHB must assess its organizational structure and team dynamics. The current situation requires mobilizing a dedicated team equipped with a shared vision for managing an upcoming international event. The diversity of languages spoken by participants—approximately 30 different languages—presents a unique communication challenge. Ensuring that all team members effectively collaborate and communicate across language barriers is critical to the event's success.

Situation Identification and Need for Change

The identified situation requiring immediate attention is the need for improved team mobilization and communication strategies. Currently, the team faces challenges in unifying their efforts towards a solid vision for the international event, which can lead to fragmented messaging and misunderstandings among stakeholders. To address these issues, it is essential for VHB to develop a strategic plan that focuses on enhancing teamwork and communication.

Mobilizing a Better Team

To mobilize a better team, VHB should consider implementing team-building exercises that promote understanding and alignment among members. Activities that encourage sharing cultural backgrounds and language skills could foster a more inclusive environment where team members feel valued and equipped to contribute.

Strategies for Effective Communication

Moreover, VHB could implement a series of training sessions focused on effective communication techniques tailored to multilingual contexts. Utilizing technology, such as real-time translation software or hiring interpreters, can help bridge the language gap and ensure that all team members are on the same page. This would not only enhance collaboration within the team but also improve the overall execution of the event.

Conclusion

In conclusion, the challenges faced by Visit Huntington Beach regarding team mobilization and communication for managing an international event present an opportunity for organizational growth and improvement. By conducting a thorough environmental scan and addressing the identified needs, VHB can strengthen its operational framework and enhance its capacity to engage with a diverse audience. Enacting changes that focus on team collaboration and effective communication will ultimately lead to the successful execution of future events, ensuring that VHB remains a competitive player in the tourism industry.

References

• Albright, (Year). Title of Albright’s article. Publisher.
• Bolman, L.G., & Deal, T.E. (Year). Title of Bolman’s book. Publisher.
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