The Organization For This Assignment Amedisys Hospice Of Gre

The Organization For This Assignment Amedisys Hospice Of Greater Che

The organization for this assignment is Amedisys Hospice of Greater Chesapeake. After completing your research, prepare your written assignment by answering each of the following questions:

1. Name and describe the health service organization.

2. Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview. You can use the PRIZM system or describe it yourself.

3. What kind of behaviors do its patients/clients exhibit when making a decision to use the organization’s services? You might want to refer to the Health Service Model.

4. What do you think is the organization’s value proposition? Use the generic value propositions outlined in the Week 4 Overview.

5. Describe the organization’s primary competitors. If possible, prepare a positioning map using two variables important to the patients/clients of the organization.

6. Based on your competitive analysis, what do you think is the organization’s competitive position? What recommendations would you make for changes to the organization’s target market, services, or competitive position and why?