Think Different: Apple Support For Its Think In 1997

Think Different Exercisein 1997 Apple Inc Supported Its Think Diff

Think Different Exercise In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day. Open link below known as the "Crazy Ones" commercial and watch it. Identify the 17 individuals shown in the background and, as an individual, cover the following questions: · What did each of the individuals contribute to the world? · How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world? · Are there defining characteristics shared among all or most of the individuals? · What is the value of imagination and thinking outside the box with regard to their contributions? Summarize your findings in a 700-word word paper and be prepared to discuss them in class. Format your summary consistent with APA guidelines. Due on 29 Sep 2015 not later than 1pm Eastern Time Additional Questions Not related to previous Exercise Discussion Questions Week . When you think of people whom you deem highly creative, what characteristics do they share? 2. What effect does creativity have on society and culture? How would a society without creativity look like? Due Date is on 29 September 2015 not later than 1pm Eastern Standard Time. Creative Spark Talk Analysis Click on the link below "Creative Spark" TED channel and watch it in its entire length. Write a 950-word summary of the salient points made in the talk and its supporting details that catch your interest. Indicate the name and position of the speaker and the location and year of the talk in your summary. Conclude your summary with a reflection of the following: · How the talk's content illuminates some of the stages of creativity · How the topic of the talk relates to the concepts of imagination and curiosity · How some of the points made in the talk might apply to your personal experience and benefit society as a whole Format your paper consistent with APA guidelines. Due on 29 Sep 2015 not later than 1pm Eastern Time.

Paper For Above instruction

The "Think Different" commercial by Apple Inc. from 1997 is a powerful tribute to innovators and visionaries who have challenged societal norms and transformed the world through creative thinking. The advertisement features black-and-white footage of 17 influential personalities, each contributing uniquely to human progress. Analyzing these individuals reveals common traits and the importance of imagination, out-of-the-box thinking, and paradigm-shifting ideas in driving societal change.

Among the 17 personalities featured, some of the most prominent include Albert Einstein, Martin Luther King Jr., John Lennon, Thomas Edison, and Amelia Earhart. Albert Einstein revolutionized physics and our understanding of the universe with his theory of relativity, challenging Newtonian paradigms of space and time. His inventive approach to scientific problems exemplified creative thinking rooted in curiosity and imagination. Martin Luther King Jr., through his leadership in the Civil Rights Movement, redefined social justice and equality, illustrating the power of visionary ideas and moral courage. John Lennon used his influence to promote peace and love, transforming cultural perceptions of music and activism. Thomas Edison pioneered innovations in electrical engineering, inventing the phonograph, light bulb, and other devices; his relentless experimentation embodied iterative creativity essential for technological advancement. Amelia Earhart broke gender barriers in aviation, inspiring countless women to pursue careers in science and engineering, exemplifying courage and innovative spirit.

Shared characteristics among these individuals include curiosity, perseverance, a willingness to challenge existing paradigms, and a deep passion for their pursuits. Their contributions demonstrate that imagination and the ability to think outside conventional frameworks are fundamental in effecting meaningful change. They were not content with accepting the status quo; instead, they questioned, experimented, and envisioned new possibilities, expanding societal horizons.

The value of imagination and thinking outside the box lies in their capacity to foster innovation, inspire others, and create solutions for complex societal problems. These personalities exemplified how creative thinking can lead to breakthroughs that redefine what is possible, ultimately benefiting society at large. Their legacy underscores the importance of fostering a culture that encourages curiosity, critical thinking, and bold experimentation.

Understanding these traits helps identify characteristics shared by highly creative individuals. Such people tend to be open-minded, resilient to failures, proactive in seeking new experiences, and driven by a desire to make a difference. Their ability to view challenges from different perspectives allows them to generate novel ideas and solutions. Moreover, creativity profoundly impacts society and culture by promoting progress, diversity, and cultural richness. Societies that embrace creativity tend to be more adaptable, innovative, and capable of addressing emerging challenges effectively.

A society devoid of creativity would stagnate, lacking innovation and progress. It would be characterized by rigidity, conformity, and resistance to change, leading to economic decline and social discontent. Without creative minds driving advancement in science, technology, arts, and social reforms, societal development would grind to a halt, underscoring the vital role of imagination in shaping a dynamic and resilient civilization.

References

• Isaacson, W. (2007). Einstein: His Life and Universe. Simon & Schuster.
• King, M. L. Jr. (1963). Letter from Birmingham Jail. The Christian Century.
• Lennon, J., & McCartney, P. (1967). All You Need Is Love. The Beatles.
• Mitchell, S. A. (2011). The Power of Creativity in Society. Journal of Creative Behavior.
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• Simonton, D. K. (2000). Creativity: Cognitive, Personal, Developmental, and Social Aspects. American Psychologist.
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• Zhou, J., & George, J. M. (2001). When Job Dissatisfaction Leads to Creativity: Encouraging the Expression of Voice. Academy of Management Journal.