This Assignment Calls For Two Documents: A Memo And A Letter

This assignment calls for TWO documents, a memo and a letter

This assignment calls for two documents, a memo and a letter. For the memo, you are a representative of the USA Olympic Committee, and your task is to select a company that would make a perfect sponsor for the Olympic Games. A typical commitment is $75 million, so you need to find a large corporation willing to commit such an amount. Sponsorship can be either in the form of goods or services. After selecting a suitable company, you will write a memo to Mr. Larry Probst, the Chair of the USA Olympic Committee, explaining why you chose this company and describing in detail what will be required of them. Then, you will write a letter for Larry Probst's signature addressed to the CEO of the targeted company. The letter should persuade the recipient that being offered Olympic sponsorship is a prestigious and unique opportunity, clearly stating why the company has been chosen and what is expected from them. Consider whether the sponsorship pertains to the summer or winter Olympics, whether it involves goods or services, and whether it's for the entire Olympic enterprise or just a single country's team.

Paper For Above instruction

The Olympic Games represent one of the most prestigious international sporting events, offering unparalleled branding and promotional opportunities for corporate sponsors. Selecting the right partner is crucial for the success and prestige of the sponsorship. In this context, my recommendation is to target a globally recognized brand with a strong commitment to corporate social responsibility, extensive international presence, and a track record of supporting sports initiatives—Nike Inc.

Rationale for Selecting Nike Inc.

Nike has demonstrated a consistent dedication to supporting athletes and sporting events worldwide. Its brand aligns perfectly with Olympic values such as excellence, friendship, and respect. As a leader in sports apparel and equipment, Nike’s global reach makes it an ideal partner for the Olympic Games. Their previous sponsorships, including the 1996 Atlanta Olympics and ongoing support for numerous international sporting events, showcase their capacity to deliver large-scale sponsorship commitments. Furthermore, Nike’s marketing strategies emphasize innovation and inspiration, aligning with the Olympic spirit that promotes perseverance and achievement.

Sponsorship Details and Requirements

The sponsorship would entail Nike providing both goods (sportswear, shoes, equipment) and services (branding, promotional campaigns, athlete support) for the entire Olympic enterprise. The commitment would be approximately $75 million, consistent with the typical sponsorship investment for an Olympic cycle. Nike’s involvement would include branding across the Olympic venues, training centers, and on athletes’ gear. They would also run promotional campaigns aligned with the Olympics’ timeline, leveraging their global advertising platforms to enhance visibility for both Nike and the Olympic movement.

Scope of Sponsorship and Engagement

This partnership would cover the Summer Olympics, with Nike providing attire and equipment for athletes, officials, and volunteers. The agreement would be for the entire Olympic enterprise, including the International Olympic Committee and national Olympic committees across participating nations, ensuring a comprehensive and cohesive branding presence. Nike’s global supply chain and distribution network would facilitate the timely delivery of products to athletes and officials worldwide, ensuring a seamless integration of their branding efforts.

Benefits to Nike and the Olympic Movement

For Nike, the sponsorship offers an unparalleled opportunity to reinforce its brand association with sporting excellence and inspire a global audience. It enhances Nike’s brand equities through association with Olympian values, viral marketing campaigns, and product innovation spotlighted during the Games. For the Olympic movement, Nike’s support provides vital funding, equipment, and promotional ability, elevating the overall quality of the event and athlete performance. This mutually beneficial partnership underscores Nike’s commitment to sports and community development, aligning corporate success with Olympic ideals.

Conclusion

In conclusion, Nike stands out as the ideal sponsor for the upcoming Summer Olympics. Its global reach, brand alignment with Olympic values, previous experience in sports sponsorship, and capacity to deliver large-scale commitments make it the prime candidate. Engaging Nike will not only enhance the visibility and professionalism of the Olympics but also exemplify a partnership built on shared values of excellence and inspiration.

Letter to Nike’s CEO

Dear Mr. [CEO’s Last Name],

I am writing to you on behalf of the United States Olympic Committee, to present an exclusive and prestigious opportunity for Nike Inc. to become a premier sponsor of the upcoming Summer Olympic Games. This partnership promises to elevate Nike’s global brand visibility to an unprecedented level, aligning your company with the world's most celebrated athletic showcase.

Having closely examined Nike's remarkable history of supporting athletes, communities, and sporting events worldwide, we believe your brand embodies the spirit of excellence, perseverance, and innovation that the Olympics stand for. Therefore, we are honored to extend an invitation for Nike to become a key sponsor, contributing in the form of goods and services valued at approximately $75 million. This sponsorship would encompass providing apparel, equipment, promotional support, and branding rights across the Olympic venues and media platforms.

Participating in this partnership offers an exceptional platform for Nike to reinforce its identity as a leader in sports innovation and inspiration. Your association with the Olympics will showcase Nike’s commitment to supporting athletes at the highest level of competition, reaching millions of sports fans and consumers worldwide. The partnership will also include prominent branding at the Games, involvement in promotional campaigns, and the opportunity to support athletes' success on a global stage.

We envisage this collaboration to cover the entire Summer Olympic enterprise, benefitting not only USA athletes but also contributing to the broader Olympic movement globally. Your support will help ensure that the event meets the highest standards of excellence and inspires future generations of athletes.

We sincerely believe this alliance will be mutually rewarding, elevating both Nike’s brand and the Olympic ideals. We look forward to discussing this exciting opportunity with you and exploring ways to forge a partnership that celebrates achievement, innovation, and shared values.

Sincerely,

Larry Probst

Chair, USA Olympic Committee

References

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• Chadwick, S., & Kennedy, P. (2016). The Business of Sports Sponsorship. Routledge.
• Fisher, C., & Lovell, A. (2020). Business Ethics and Corporate Social Responsibility. Oxford University Press.
• Holton, R., & Beattie, S. (2018). Olympic Sponsorship and Marketing Strategies. Sport Management Review.
• Rowe, D. (2014). The Business of Sports. SAGE Publications.
• Slack, T., & Parent, M. M. (2020). Understanding Sports Organizations. Routledge.
• Smith, A. C. T. (2015). The Global Olympic Movement and Commercialization. Journal of Sport Management.
• Toohey, K., & Veal, A. J. (2014). The Olympic Games: Behind the Glitter. CABI Publishing.
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• Werthner, H., & Klein, S. (2022). Sponsorship and Brand Strategy in the Olympic Context. International Journal of Sports Marketing & Sponsorship.