This Assignment Will Only Need 4 Slides With One Reference O

This Assignment Will Only Need4 Slideswith One Reference On Busines

This assignment will only need 4 slides with one reference, on business determined by group. Once handshake made will give details of product and company info. Work must be 100% original. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy. Compile the information presented in your previous papers. Include the following in the presentation: Explain your promotional strategy for your product or service. Include how you will use at least three of the following elements: Advertising, Public relations, Digital marketing, including social media, Sales promotion, Direct marketing, Event marketing, Outdoor. Develop an initial budget for your plan. Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. Provide justification for your choices. Explain the evaluation and control methods you will use to measure the success of your plan. Format your assignment consistent with APA guidelines.

Paper For Above instruction

The assignment requires the development of a comprehensive promotional strategy for a chosen business product or service, culminating in a 15- to 20-slide PowerPoint presentation. This presentation should synthesize previous research and analysis, detailing the promotional tactics, budget allocation, and evaluation methods to assess effectiveness.

The core of the presentation must begin with a clear explanation of the promotional strategy. This involves identifying target audiences, positioning, and key messaging. The promotional approach should be aligned with the business’s overall marketing objectives to ensure consistency and effectiveness. The strategy should integrate at least three promotional elements such as advertising, public relations, digital marketing (including social media), sales promotion, direct marketing, event marketing, or outdoor advertising.

For example, a company launching a new eco-friendly product might combine targeted digital marketing campaigns through social media, community engagement events, and targeted advertising in relevant media outlets. The combined approach would aim to build brand awareness, educate consumers, and drive sales. The presentation should clearly articulate why these chosen elements best suit the business’s goals and target audiences, backed by research and strategic rationale.

Further, the presentation must include an initial budget allocation for the first year, with a visual pie chart illustrating the percentage of the total marketing budget assigned to each promotional activity. Justification for budget choices should be grounded in expected reach, ROI, and campaign effectiveness. For example, digital advertising might receive a larger share if digital engagement is a core channel for the target demographic, supported by data from industry reports.

An essential component is the evaluation and control methods. This involves outlining key performance indicators (KPIs) such as sales metrics, website traffic, social media engagement, or survey feedback. The plan should specify how these metrics will be monitored and used to adjust strategies as necessary to optimize results. Examples include tracking conversion rates from online campaigns or conducting customer satisfaction surveys to gauge campaign impact.

Throughout the presentation, professionalism and adherence to APA style are emphasized, ensuring clarity, proper citation of sources, and logical flow of information. The goal is to demonstrate a strategic, data-driven approach to marketing promotion that aligns with business objectives, budgets, and measurable outcomes.

References

  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Belch, G. E., & Belch, M. A. (2017). Advertising and Promotion: An Integrated Marketing Communications Perspective (11th ed.). McGraw-Hill Education.
  • Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
  • Scott, D. M. (2020). The New Rules of Marketing and PR (7th ed.). Wiley.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
  • Smith, P. R., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online, Digital, and Social Media. Kogan Page.
  • Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
  • Egan, J. (2019). Relationship Marketing: Exploring Relational Strategies in Marketing. Pearson.
  • Wlassoff, D. (2019). How to Innovate Your Marketing Strategy for Better Engagement. Harvard Business Review.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.

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