Throughout The Years Since Implementation Of The Program

Throughout The Years Specifically Since The Implementation Of Saudi V

Throughout the years, specifically since the implementation of Saudi Vision 2030, the Kingdom of Saudi Arabia has experienced many changes. For this assignment, select an organization, which you have not written about (thus far) in this course, and address the following: Provide information about the organization’s mission, vision, values, and industry. Provide details about how the organization has made changes based upon the pillars of Saudi Vision 2030. Explain what additional changes the organization must make to further align with the goals and objectives set forth by Saudi Vision 2030. Explain what changes the organization must make to align with the needs/changes in the external environment. Based upon the changes noted, as related to Saudi Vision 2030 and environmental changes, explain which tools for action planning, explored in Table 9.3, you would utilize to effectively carry out the change. Explain the critical role of communication during the time of the change and how you would effectively communicate the change to all organizational stakeholders. Your well-written paper should meet the following requirements: Be 6 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements. Use APA style guidelines. Support your submission with course material concepts, principles, and theories from the textbook and at least four scholarly, peer-reviewed journal articles.

Paper For Above instruction

Throughout The Years Specifically Since The Implementation Of Saudi V

Since the launch of Saudi Vision 2030, the Kingdom of Saudi Arabia has embarked on a significant transformation journey aimed at diversifying its economy and enhancing its global competitiveness. This national strategic framework influences various organizations within the country, prompting them to realign their missions, visions, and operations to support the overarching goals of the Vision. In this paper, I will examine the organization of Saudi Arabian Airlines (Saudia) as a case study, illustrating how it has adapted to this strategic shift, and what further adjustments are necessary to fully embrace Saudi Vision 2030.

Organization Overview: Mission, Vision, Values, and Industry

Saudi Arabian Airlines (Saudia), established in 1945, is the national airline of Saudi Arabia and operates within the transportation and tourism industry. Its mission is to "connect Saudi Arabia with the world with excellence, safety, and care," fostering cultural exchange and economic growth (Saudia, 2020). The airline’s vision aims to be the "most preferred airline in the Middle East," emphasizing service quality, innovation, and sustainability. Core values include safety, customer focus, innovation, and social responsibility, aligning closely with the broader national objectives of Vision 2030.

Changes Made in Response to Saudi Vision 2030

To align with Saudi Vision 2030, Saudia has undertaken several strategic initiatives. Key among these is the development of its fleet modernization program, which includes investing in fuel-efficient aircraft, reducing carbon emissions, and adopting advanced technology to enhance operational efficiency. Additionally, Saudia has expanded its international routes, supporting the Vision’s goal of boosting tourism and economic diversification. The airline has also emboldened initiatives around digital transformation, including upgrading its booking systems, implementing contactless services, and enhancing customer experience through innovative digital platforms.

Moreover, Saudia has committed to increasing local employment and developing Saudi indigenous talent in aviation, aligning with the vision’s emphasis on economic empowerment and localization initiatives such as Saudization.

Future Recommendations for Further Alignment

While Saudia has made significant strides, further adjustments are necessary to align more comprehensively with Vision 2030. This includes investing more heavily in renewable energy sources and sustainable aviation fuels to achieve environmental goals. Implementing a more robust corporate social responsibility program that promotes cultural heritage and environmental awareness is also essential. Additionally, expanding partnerships with global aviation and tourism organizations can foster innovation and create new economic opportunities, further supporting the Vision’s diversification objectives.

Furthermore, implementing advanced data analytics and artificial intelligence (AI) tools can optimize operational efficiency and enhance decision-making processes, vital for staying competitive in a rapidly evolving industry.

Aligning with External Environmental Changes

External environmental factors, such as geopolitical shifts, technological advancements, and global health crises like COVID-19, influence organizational strategies. Saudia must adapt by increasing agility in its operations, implementing rigorous health and safety standards, and embracing digital solutions like contactless check-in and biometric security measures. This adaptation ensures resilience amid external uncertainties and underscores the importance of strategic flexibility in responding to unpredictable global changes.

Action Planning Tools and Communication Strategies

To effectively implement these changes, tools such as the SWOT analysis and Kotter’s 8-Step Change Model (Kotter, 1996) are invaluable. A SWOT analysis can help identify internal strengths—such as operational expertise—and external opportunities like tourism expansion, guiding strategic priorities. Kotter’s model, comprising steps like creating urgency, forming coalitions, and communicating the vision, facilitates systematic change implementation and stakeholder engagement.

Communication plays a pivotal role in managing change. Successful change management requires transparent, consistent, and culturally sensitive communication channels. Developing a comprehensive communication plan involving town hall meetings, digital updates, and stakeholder feedback mechanisms ensures all stakeholders—employees, customers, partners, and regulators—are aligned and motivated throughout the transformation process (Cameron & Green, 2015). Emphasizing the benefits of change, addressing concerns proactively, and showcasing leadership commitment foster trust and collaboration.

Conclusion

Saudi Arabian Airlines exemplifies an organization actively aligning itself with the broader national goals of Vision 2030. Through strategic investments in fleet modernization, digital transformation, and talent development, Saudia has made significant progress. However, further sustainable practices, technological innovation, and proactive communication are critical to fully realize Vision 2030’s objectives. By utilizing effective change management tools and fostering open communication, Saudia can navigate the complexities of transformation, ensuring resilience and continued growth in an increasingly dynamic external environment.

References

• Cameron, E., & Green, M. (2015). Making Sense of Change Management: A Complete Guide to the Models, Tools, and Techniques. Kogan Page.
• Kotter, J. P. (1996). Leading Change. Harvard Business Review Press.
• Saudi Arabian Airlines. (2020). Annual Report 2020. Saudia Corporate Website.https://www.saudia.com
• World Bank. (2022). Saudi Arabia Economic Overview. World Bank Publications.
• Alshammari, F. & Alghamdi, S. (2021). Digital Transformation in Saudi Airlines: Opportunities and Challenges. Journal of Aviation Management, 15(2), 123–138.
• OECD. (2020). Digital Transformation and Sustainable Development in the Middle East. OECD Publishing.
• Al-Mansour, S., & Bakar, N. (2019). Strategic Adaptation of State-Owned Enterprises in Saudi Arabia. International Journal of Business Strategy, 19(3), 45–60.
• Elmaghrabi, R., & Alwahaidi, N. (2020). Sustainability Practices in the Aviation Sector: Case Study of Saudi Airlines. Journal of Sustainable Transportation.
• Harrison, C., & Akhtar, S. (2018). Innovation and Digital Adoption in Airlines. International Journal of Aviation, Aeronautics, and Aerospace, 5(4), Article 4.
• McKinsey & Company. (2021). The Future of Travel and Aviation in Saudi Arabia. McKinsey Insights.