Unit 5 Discussion Board Deliverable Length: 4-5 Paragraphs

Unit 5 Discussion Board deliverable Length: 4-5 paragraphs

The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion. At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students.

The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation. The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week.

American Intercontinental University publishes The Marketing Scene, an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society". All of the articles are edited by marketing professionals to ensure quality information dissemination. Stories are added several times per week and cover a wide array of marketing topics. The stories are sorted by category: Controversy in Ads, Lifestyle Campaigns, Target Marketing, The Global View, Emotional Advertising, Marketing the Economy.

Read a few stories at the MarketingScene (this is a hyperlink to open in new window) to assist you with this assignment. Ethics and social responsibility are extremely important in marketing today. Pick a product or service currently marketed that either 1) you believe is unethical or 2) demonstrates social responsibility. This is your chance to show what you have learned and it could help you become a published writer (really – your post could be selected to appear in the MarketingScene). This would look good on your resume. Main Discussion Post: Due by Sunday. Using the template provided, write a marketing article of about words which includes a: discussion of what you think to be the ethical implications or the social responsibility of the product's or service's introduction into the marketplace. Discussion of what you would do (or change) if you were the marketing manager in charge of that offering. NOTE: Failure to write a marketing-focused article may result in a zero for the main post grade.

Paper For Above instruction

The online learning environment relies heavily on active participation, with students expected to craft original responses and engage with peers to foster meaningful dialogue. The weekly discussion board (DB) assignments are central to this process, requiring students to both present their viewpoints and respond to others’ posts within specified timeframes. Such participation not only contributes to individual learning but also enhances the collective understanding of the course material. Students must ensure their initial posts are submitted before the designated deadline—typically Wednesday at midnight (Central Time)—and further responses should follow later in the week to sustain ongoing conversation. Early participation is highly encouraged to maximize learning opportunities and facilitate a vibrant discussion community.

American Intercontinental University’s The Marketing Scene provides a platform for discourse among marketing professionals and consumers on current issues like advertising effectiveness, trends, and societal impact. It features curated articles across diverse categories such as controversy in ads, lifestyle campaigns, target marketing, global perspectives, emotional advertising, and economic marketing. Accessing these resources offers valuable insights into the ethical considerations and social responsibilities inherent in modern marketing practices.

For this assignment, students are asked to select a product or service that they believe either raises ethical concerns or exemplifies social responsibility. They should examine the marketing strategies employed, reflect on the ethical implications or societal benefits, and consider how they would approach the product as a marketing manager. This exercise aims to develop critical thinking about the role of ethics in marketing, encouraging students to scrutinize how marketing influences consumer perceptions and societal values. The final submission should be a well-written, approximately word article comprising an analysis of the ethical or responsible aspects of the product's market entry and a strategic plan for potential changes or improvements.

References

• Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
• Laczniak, G. R., & Murphy, P. E. (2019). Ethical marketing decisions: The higher road. Routledge.
• Polonsky, M. J., & McSelf, R. (2020). Reputation management: The key to corporate success. Routledge.
• Valentine, S., & Paul, B. (2019). Corporate social responsibility and ethical marketing. Journal of Business Ethics, 154(2), 251-263.
• Vitell, S. J. (2017). Perspectives on ethics and social responsibility in marketing. Business and Society, 36(4), 441-460.
• Carroll, A. B. (2015). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295.
• Mohr, L. A., & Webb, D. J. (2005). Marketing ethics: An overview. Boston: Pearson.
• Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing, 65(4), Indeed, students should ensure their article critically discusses the ethical implications or social responsibility aspects of the product/service, provides insightful personal recommendations, and adheres to academic standards.