Unit 7 Assignment Directions For Completing This Assignment

Unit 7 Assignmentdirections For Completing This Assignment

Unit 7 Assignment directions for completing this assignment: 1. Watch the video on Developing and Managing products: © GaGa’s Inc. 2. Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’s Inc. in the template provided below. Directions for submitting this assignment: review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 7.docx). Submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.

Paper For Above instruction

The task for this assignment involves several steps aimed at assessing your understanding of product development and management concepts as applicable to GaGa’s Inc., using insights from Chapter 11 of your textbook. First, you are required to watch a specific instructional video on developing and managing products, which provides contextual knowledge necessary for answering subsequent questions. Once you have engaged with the video content, you will use the assigned textbook chapter as a research resource to address specific questions related to GaGa’s Inc., which are to be answered within a structured template.

Your responses should demonstrate critical thinking and comprehensive analysis. The assignment consists of two short essay questions, each requiring approximately 200 words to provide thorough and insightful answers. Additionally, you are to answer six more questions, each worth two points, totaling twelve points, demonstrating your understanding of the material. Furthermore, you must provide complete defenses for all six questions, with each defense being at least 100 words long and including appropriate references, which will contribute to a further evaluation of your critical engagement with the subject matter.

The submission must adhere to proper grammar, spelling, and APA citation style, demonstrating clarity and professionalism within your Microsoft Word document. It is essential to follow the provided template carefully, ensuring that all answers are aligned with the questions and formatted correctly. As part of your preparation, review the grading rubric to ensure your responses meet the required standards for completeness, depth of analysis, and referencing.

The entire assignment should be submitted through the designated Dropbox by the end of Unit 7, ensuring timely completion. Proper organization, critical analysis, and adherence to APA style guidelines will be key factors in achieving a high grade for this assignment. Remember to utilize available resources, such as the Kaplan University Writing Center, for help with APA citations and improving your writing.

References

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3. Day, G. S. (1984). The Capabilities of Market-Driven Organizations. Journal of Marketing, 48(4), 37-52.
4. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
5. McGrath, R. G. (2013). The End of Competitive Advantage: How to Keep Your Strategy Moving as Markets, Customers, and Competitors Change. Harvard Business Review Press.
6. Hollensen, S. (2015). Marketing Management: A Relationship Approach (3rd ed.). Pearson Education.
7. Christopher, M. (2016). Logistics & Supply Chain Management (5th ed.). Pearson UK.
8. Ries, A., & Trout, J. (2001). Positioning: The Battle for Your Mind. McGraw-Hill Education.
9. Stalk, G., & Hout, T. M. (1990). Competing Against Time: How Time-based Competition is Reshaping global markets. Free Press.
10. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and Globalization (12th ed.). Cengage Learning.