Unit IV Web Assignment This Assignment Allows You To Demonst

Unit Iv Web Assignmentthis Assignment Allows You To Demonstrate The Fo

This assignment involves two parts. The first part requires you to analyze two Coca-Cola commercials by locating and viewing them on a video-hosting website such as YouTube. You must insert the links to each commercial into a provided table, then evaluate each one by answering specific questions related to marketing principles. These questions focus on identifying the product or service, understanding the message conveyed, describing the target market and market segment, examining the connection between the message and the target audience, and considering how marketing research could have informed the commercial's creation. The completed table should be saved and submitted.

The second part involves completing a human resource management (HRM) concept map. You must label key functions within the map, including the overall purpose of HRM, recruiting, selecting, training and development, employee development, maintaining an effective workforce, and termination. For each function, provide a brief description in your own words, clarifying its role within human resource management. After finishing the map, save your work and submit it as instructed.

Paper For Above instruction

The first component of this assignment emphasizes understanding fundamental marketing principles through the review and analysis of two Coca-Cola commercials. The task begins with sourcing two advertisements from reliable video platforms, then critically examining each to identify the product or service promoted. It involves deciphering the core message of each commercial and understanding how that message appeals to a specific audience. This analysis further entails defining both the general target market and the specific market segment targeted by each commercial, detailing their demographic and psychographic characteristics such as age, preferences, interests, and life goals. Recognizing the link between the commercial’s message and its intended segment reveals how marketing strategies are tailored to resonate with particular audiences.

Marketing research plays a pivotal role in developing effective commercials. Prior to production, conducting research — including surveys, focus groups, or data analysis — enables marketers to understand consumer preferences, behaviors, and needs. This understanding guides the creation of messages that attract and engage the intended audience effectively. For instance, marketers might research popular trends, cultural nuances, or purchasing motivations to craft commercials that speak directly and meaningfully to their audience, increasing the likelihood of influencing consumer behavior and enhancing brand loyalty.

The second part involves creating a comprehensive concept map for human resource management (HRM). The concept map should include key HR functions: defining the overall purpose of HRM, recruiting, selecting, training and development, employee development, maintaining an effective workforce, and termination. Each function warrants a concise, original description, explaining its specific role in supporting organizational goals. For example, recruiting involves attracting suitable candidates to fill organizational needs; selecting involves choosing the most appropriate candidates through evaluation processes; training and development focus on equipping employees with necessary skills; employee development emphasizes continuous growth; maintaining an effective workforce covers retention strategies and employee satisfaction; and termination pertains to lawful and ethical exit procedures. Completing this map demonstrates an understanding of HRM's integrated functions in supporting organizational success.

Both parts of this assignment require careful analysis and synthesis of marketing and HR concepts, fostering a comprehensive understanding of how these disciplines contribute critically to business effectiveness and strategic planning. Submitting well-organized, thoughtful responses will showcase your grasp of marketing principles and human resource functions within real-world contexts.

References

• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction (13th ed.). Pearson.
• Berry, L., & Lune, H. (2012). Human Resource Management: Essential Perspectives. Cengage Learning.
• DeCenzo, D. A., & Robbins, S. P. (2018). Human Resource Management (13th ed.). Wiley.
• Schneider, B., & Reichers, A. E. (2018). Human Resource Management: Gaining a Competitive Advantage. Pearson.
• Malhotra, N. K., & Birks, D. F. (2017). Marketing Research: An Applied Approach (5th ed.). Pearson.
• Gibson, J. L., & Birkinshaw, J. (2019). Human Resource Development. Routledge.
• Dessler, G. (2020). Human Resource Management (16th ed.). Pearson.
• Cravens, D. W., & Piercy, N. F. (2013). Strategic Marketing. McGraw-Hill Education.
• McKenna, R. (2018). Human Resource Management in a Business Context. Routledge.