Use The Nab Company Portfolio Write A 3–6 Page Paper

Use The Nab Company Portfoliowrite A Three To Six 3 6 Page Paper

Use the “ NAB Company Portfolio â€. Write a three to six (3-6) page paper in which you provide the following information below. Operations Plan (1 – 2 pages) Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form - Click here for help accessing a specific page number in your eBook ).

Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio. Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.

Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach? Hints: Deliberate your inventory control.

Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order? Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class. Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?

Describe your research and development activities and explain how they will contribute to the company. Technology Plan (1 – 2 pages) Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies. Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage. Management & Organization (1 – 2 pages) Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable.

Other required items in the template should be filled in using your personal preferences. Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.

Format your assignment according to these formatting requirements: Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.

The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Create a plan to implement a firm’s strategy and manage the change from current operations. Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.

Paper For Above instruction

Introduction

The strategic planning and operational setup of a beverage company like NAB necessitate rigorous planning in various domains including operations, technology, and organizational management. This paper synthesizes the critical elements required for establishing a robust operational and management framework, drawing insights from the NAB Company Portfolio, and integrating strategic, technical, and organizational considerations.

Operations Plan

The operations plan forms the backbone of NAB’s manufacturing, quality assurance, and supply chain process. The initial phase involves transitioning from a small-batch prototype to large-scale production. Based on industry standards and equipment costs sourced from suppliers, the company needs to invest approximately $250,000 in production equipment such as vats, bottling lines, refrigeration units, and cleaning systems. Rental versus ownership decisions hinge on cash flow projections; initially leasing equipment may reduce capital expenditure while allowing flexibility to upgrade.

Facility location significantly affects logistics and costs. Renting a manufacturing facility in an industrial zone can cost between $4,000 and $6,000 monthly, depending on size and location. Maintenance costs average $10,000 annually, covering repairs, cleaning, and upkeep. Implementing rigorous quality control is essential, involving automated testing systems and quality assurance staff, estimated at an annual salary budget of $60,000. Capacity planning considers market demand, with an initial target of processing 10,000 bottles daily, scalable to 50,000 bottles as demand grows.

Supply chain logistics involve sourcing raw ingredients—such as natural flavor extracts, sweeteners, and packaging materials—from reliable suppliers. Turnaround time from receipt of raw materials to finished product is approximately 72 hours. Distribution channels include direct shipping, wholesale distributors, and retail partnerships. The company plans to leverage a mix of inventory control strategies, such as Just-in-Time (JIT) for critical raw materials, to minimize storage costs.

Research and development (R&D) will focus on innovating with new flavors, improving product stability, and enhancing health benefits aligned with consumer trends. Regular industry analysis, participation in trade shows, and collaboration with food scientists will ensure NAB stays at the forefront of industry developments.

Technology Plan

The technology infrastructure underpins operational efficiency and customer engagement. NAB will utilize an Enterprise Resource Planning (ERP) system to manage production scheduling, inventory, order fulfillment, and financial accounting. The chosen ERP system will cost approximately $50,000 annually, including implementation and maintenance. Customer Relationship Management (CRM) tools will facilitate direct communication with consumers, monitor preferences, and support targeted marketing, estimated at $10,000 per year.

Personnel management will be supported by HR management software, with offerings like BambooHR or SAP SuccessFactors, costing around $20,000 annually. These tools will streamline recruitment, onboarding, performance reviews, and payroll processes. Technology for online ordering and customer support includes a dedicated website, mobile app, and social media integration, with initial set-up costs estimated at $15,000.

Production technology integrates automated bottling lines, quality control sensors, and inventory tracking software. Ensuring data security and system reliability involves cybersecurity measures estimated at $5,000 per year. Overall, technological investments aim to enhance operational efficiency, customer experience, and data-driven decision-making.

Management & Organization

Effective organizational management is vital for strategic success. NAB’s management hierarchy is organized as follows: at the top is the CEO, overseeing departments such as R&D, production, sales & marketing, finance, and human resources. The organizational chart includes vice presidents for each division, middle managers, and frontline staff. The structure supports cross-functional collaboration and flexibility to adapt to market changes.

The management approach emphasizes a participative style, fostering innovation and employee engagement. Strategic focus on agility and continuous improvement aligns with the company's growth objectives. The management team’s experience in food technology, supply chain logistics, and marketing ensures comprehensive oversight of operations, innovation, and customer relations.

The decision to adopt a flat or hierarchical management style is based on the need for rapid decision-making and operational efficiency. A hybrid structure is considered optimal, with clear authority lines and collaborative teams. This configuration supports the company’s strategic priorities of innovation, quality, and market expansion.

Conclusion

In conclusion, establishing a non-alcoholic beverage company like NAB requires detailed planning across operations, technology, and organizational management. Effective deployment of these strategies facilitates scalability, quality assurance, and competitive advantage in a dynamic industry. Future growth hinges on integrating innovative R&D, leveraging cutting-edge technology, and fostering a management culture that promotes agility and continuous improvement.

References

• Johnson, G., Scholes, K., & Whittington, R. (2020). Exploring Corporate Strategy (12th Ed.). Pearson.
• Chong, A. Y. L., Lo, C. K. Y., & Weng, X. (2017). The Impact of Business Environment and Strategic Planning on Firm Performance. International Journal of Production Economics, 197, 114-125.
• Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: business, technology, society. Pearson.
• El Sawy, O. A., & Pereira, F. (2013). Business Model Innovation in the Digital Economy. MIS Quarterly Executive, 12(4), 179-193.
• Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
• Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.
• Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage: Concepts and Cases. Pearson.
• Infante, R., & Giménez, C. (2017). Innovation and Sustainability: How Can Small and Medium Size Enterprises Contribute? Sustainability, 9(11), 2135.
• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic Management: Competitiveness and Globalization. Cengage Learning.
• Rothaermel, F. T. (2019). Strategic Management: Concepts and Cases. McGraw-Hill Education.