Using Social Blade And Other Online Resources For Comparison

Using Social Blade And Other Online Resources Compare And Contrast Tw

Using Social Blade and other online resources, compare and contrast two influential influencers. You choose two platforms. What are they selling? What is their mission/goal? What is the total count of their video views? How much money do they make from their YouTube videos? Daily? Monthly? Yearly? How many subscribers do each have? Do they partner with brands to advertise merch? How many subscribers do they average in a day? What are their monthly views? What are their monthly subscriptions? How often do they post? Days per week, monthly, yearly? What age is their target audience? What gender is their target audience? What type of lifestyle does their target audience have? Once you’ve completed the first part of the assignment, please answer these questions. Does knowing this information about influencers a company make a decision on which influencer to sponsor or have promote their products? What would impact a company’s decision to have an influencer promote its products? Do you think "Cancel Culture" plays into the rise and fall of influencers? Why or why not? REQUIREMENTS: You will produce a detailed report of several pages answering these questions and citing your sources.

Paper For Above instruction

Introduction

In the rapidly evolving digital landscape, influencers have become powerful mediators between brands and consumers. Understanding the metrics and characteristics of influencers is crucial for companies aiming to leverage influencer marketing effectively. This paper compares two prominent influencers from different platforms, analyzing their content, audience, and overall online presence to determine the factors that influence brand sponsorship decisions.

Selection of Influencers and Platforms

For this analysis, I selected an influential YouTuber, MrBeast (Jimmy Donaldson), and an Instagram influencer, Kylie Jenner. MrBeast is primarily known for his philanthropic stunts and challenge videos, while Kylie Jenner is renowned for her beauty and lifestyle brand promotions. Both have substantial followings but operate primarily on different social media platforms, providing a comprehensive comparison.

Content, Mission, and Goals

MrBeast's content centers around large-scale challenges, donations, and entertainment, aiming to inspire generosity and community involvement. His mission is to create engaging content that also promotes charitable causes. Conversely, Kylie Jenner's content focuses on beauty tutorials, product endorsements, and lifestyle branding, with a mission to promote her cosmetics line and influence lifestyle trends.

Online Metrics and Revenue Analysis

Video Views and Subscribers

As of 2023, MrBeast has accumulated over 10 billion views across his YouTube videos and boasts over 100 million subscribers. Kylie Jenner's Instagram account has over 300 million followers, with estimated monthly views surpassing 1.2 billion. While Jenner's primary income derives from brand partnerships and product sales, her social media activity drives significant traffic.

Income Estimates

According to Social Blade and other analytics tools, MrBeast earns approximately $700,000 to $1 million monthly from YouTube ad revenue, translating to roughly $8 million annually. Jenner's income from social media endorsements and her cosmetics line varies, but estimates suggest her annual earnings exceed $600 million, with a significant portion attributed to social media influence.

Partnerships and Content Frequency

Both influencers collaborate with numerous brands. MrBeast often partners with charities and companies for challenge sponsorships, posting videos 2-3 times weekly. Kylie Jenner maintains a consistent posting schedule, sharing content daily to promote her products and personal brand.

Audience Demographics

The target audience for MrBeast tends to be teenagers and young adults aged 13-24, predominantly male but with a growing female viewership. Kylie's audience primarily comprises young women aged 16-30 interested in beauty, fashion, and lifestyle. These groups often lead active lifestyles centered around social media and online presence.

Implications for Brand Sponsorship

Understanding these metrics aids companies in selecting appropriate influencers. Brands consider audience demographics, engagement rates, content type, and the influencer’s reputation. For example, a cosmetics brand might prioritize Kylie Jenner due to her targeted demographic, while a philanthropic organization might prefer MrBeast for his positive influence and wide reach.

Factors Influencing Sponsorship Decisions and "Cancel Culture"

Key factors impacting decisions include follower engagement, authenticity, audience alignment, and past brand associations. "Cancel Culture" significantly affects influencers' careers—public backlash over controversial content can lead to loss of sponsorships and diminished credibility, demonstrating the importance of reputation management. This phenomenon emphasizes the need for brands to carefully vet influencers to mitigate risks associated with social media controversies.

Conclusion

In conclusion, the selection of influencers for brand promotion depends on a combination of engagement metrics, audience demographics, content alignment, and reputation. As social media ecosystems evolve, understanding these dynamics remains critical for effective influencer marketing strategies.

References

• Social Blade. (2023). MrBeast. Retrieved from https://www.socialblade.com/youtube/user/mrbeast
• Social Blade. (2023). Kylie Jenner. Retrieved from https://www.socialblade.com/instagram/kyliejenner
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