Using Social Media And Networking In The Fishing Industry ✓ Solved

Using Social Media and Networking in a Fishing industry

Part 2(a) The need for Asian fishes has a massive demand in the United States of America, especially among the Asian community. Fish processing facilities along India's coastal regions will boost the fishing export business to the entire North American region. The potential customers for this export business are Asian restaurants, grocery stores, and grocery distribution chains based out of North America. Local fish breeders from the nearby cities can sell their fishes to the export firm, which will support the small-medium scale breeders financially.

Part 2(b) According to Lindsey et al. (2017), technology-based research is a qualitative analysis that helps entities determine seasonal-based sales. Before expanding my exporting business, I will do due diligence using digital analytics platforms such as Microsoft Azure to predict sales. Based on the sales figures, I will enhance the marketing strategies of the fishing business. The social media platforms that I choose to market my services are Facebook Marketplace, Google search engine-based advertisements, and Amazon.com.

Firstly, marketing through Facebook is an easier approach as most people own a Facebook account, and they can go to Facebook's marketplace and place an order with fewer clicks. The disadvantage of advertising the services through the marketplace is that it shows geographically based results, which will tend to lesser chances of reaching out to the public.

Secondly, Google advertisements play a vital role in digital marketing, and it is far more convenient in reaching out to a broader audience when they browse on the Internet. The main disadvantage of having Google advertisements is that advertisement services are expensive in terms of membership plans.

Finally, marketing through Amazon or eBay is an alternative approach for exporting the fishes, but it requires fragile packaging in refrigeration conditions and safe handling methods. The disadvantage of shipping through Amazon is that it is expensive, and also, there are higher chances of products being expired before reaching out to the customer.

Part 3 To ensure long-term sustainability in the export business, I will rely on the data collected from the aquaculture and fisheries departments. Using data visualization tools such as Microsoft Azure or Tableau, we can determine which varieties of fishes are widely available throughout the year and their fishing locations. Location-based fishing will help the local fishermen and corporate fishing agencies limit the ocean's fishing without harming the aquaculture and bio-life in the water bodies on the ocean's respective geographical locations (Andzulis et al., 2012).

Additionally, we will encourage the local farmers to grow certain types of fishes that may not be available during the seasonal catches. Using this approach, we can let the fish breed at a specific time by restricting the fishing operations in that fishing zone. These business strategies will play a vital role in successful business operations.

Paper For Above Instructions

The fishing industry plays a significant role in global food security, particularly in regions with substantial Asian populations. In the United States, the demand for Asian fish species has surged, primarily driven by an increase in the Asian-American community and their culinary preferences. This demand presents an opportunity for entrepreneurs and fish breeders, especially those located in countries like India, which boasts extensive coastal regions suitable for fish processing facilities.

The potential market for Asian fish products in North America is expansive, with customer segments including Asian restaurants, grocery chains, and specialty food stores. Fish processed in India could be exported to cater to this demographic, ensuring that the freshest products get to the market. Local fish breeders stand to benefit significantly from this model as it creates a mutually beneficial relationship where local sources of fish are directly exported, thereby promoting sustainable practices in aquaculture.

To capitalize on these opportunities, leveraging technology and digital analytics is essential. Platforms such as Microsoft Azure offer valuable insights into consumer behavior and sales patterns. For instance, analyzing seasonal sales fluctuations can guide marketing strategies and inventory management. By doing preliminary market research using such digital tools, business owners can tailor their approaches to meet the specific needs of their target audience (Lindsey et al., 2017).

For marketing Asian fish products, several social media platforms could be utilized effectively. Facebook Marketplace, known for its user-friendly interface, provides an excellent avenue for local advertising. Its extensive reach and the familiar environment for users make it an ideal platform for placing orders. However, the geographical limitations of Facebook ads could restrict potential outreach, highlighting the need for a strategic blend of platforms.

In addition to Facebook, Google Ads afford a wider reach across the internet, targeting potential customers based on their search behaviors. With the ability to direct ads to users actively searching for related products, Google Ads can significantly enhance visibility. Nonetheless, the cost associated with a Google Ads membership could become a barrier for smaller enterprises, necessitating careful budget management to ensure advertising is feasible.

Another option includes e-commerce platforms like Amazon, which can help tap into a broad customer base. This approach, however, brings challenges in maintaining product quality during shipping, particularly with perishable goods like fish. Furthermore, the packaging must ensure optimal refrigeration to prevent spoilage, which adds a layer of complexity and cost to the logistics of the business.

In terms of sustaining the export business, it's crucial to explore strategies emphasizing information and data analytics, which can elucidate trends in fish availability and responsible fishing practices (Andzulis et al., 2012). Collaborating with local fisheries and aquaculture departments can lead to better data collection in terms of species availability and regional fishing practices. This data can inform decisions on which species are best to cultivate, ultimately aligning with consumer demand while conserving aquatic ecosystems.

Moreover, fostering relationships with local farmers can ensure the sustained supply of diverse fish species, promoting this through specific breeding initiatives during off-seasons. Training local farmers and breeders to adapt to sustainable practices would not only benefit the environment but also support the financial stability of small-medium scale fish producers.

In conclusion, tapping into the emerging market for Asian fish in North America necessitates a multifaceted approach that intertwines marketing with sustainable practices. By utilizing technology to bolster data-driven decision-making, and combining a variety of social media platforms for broader customer outreach, new entrants to the fishing industry can ensure a robust business model. It is imperative to continually adapt to the changing market while ensuring that local ecosystems are preserved throughout the process.

References

• Andzulis, J. M., Panagopoulos, N. G., & Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3).
• Lindsey-Mullikin, J., & Borin, N. (2017). Why strategy is key for successful social media sales. Business Horizons, 60(4).
• Zhang, J., & Yang, L. (2017). A simple analysis of revolution and innovation of marketing mix theory from big data perspective. 2017 IEEE 2nd International Conference on Big Data Analysis (ICBDA), Beijing.
• Vychuzhanin, V., Shibaev, D. S., Rudnichenko, N. D., Boyko, V. D., & Shibaeva, N. O. (2017). Big data mapping in the geopositioning systems for the fishing industry. International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT), Lviv.