Using Technology As Experience Framework Download Case Study

Using Technology as Experience Framework Download the Case Study Titled

Using the user experience framework can help designers constrain and scope the user experience of a given system. The user experience framework also informs about the relationship between a conceptual model and a user’s understanding of it for past, current, and future systems. The case study actually consists of two studies. For this evaluation, consider the first one by Heather Collins on an online fundraising Website.

She used primarily the sensory and compositional threads of the framework, leading to insights on how fundraising organizations can maximize their Websites to tell a compelling story to a potential donor that is balanced in content and emotion. Collins’ design combines elements of storytelling, appropriate emotional triggers, and a welcoming atmosphere to encourage potential donors to act by making a donation, volunteering their time, telling their friends, or attending a related event. Through this process, the donor can create a meaningful connection to a cause or problem directly impacting their community. The personal connection makes the online donation experience pleasurable for the user.

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The use of web user interfaces plays a pivotal role in guiding donors through decision-making processes on online fundraising platforms. Effective interfaces are designed to intuitively lead users toward desired actions, such as donations or volunteer sign-ups, by utilizing visual cues, clear navigation, and persuasive content. For instance, simplified donation forms, visible call-to-action buttons, and progress indicators reduce cognitive load and encourage commitment (Lindgaard et al., 2006). Additionally, interfaces that incorporate storytelling elements and emotional triggers foster trust and a sense of community, making donors more inclined to contribute. The ease of access and clarity in presenting options directly influence a donor's confidence and ability to make informed choices, thus enhancing conversion rates (Cugelman, 2013). Furthermore, responsive design ensures that potential donors experience a seamless interaction across devices, which is critical given the variety of platforms used to access fundraising sites (Tonk et al., 2012).

The emotional thread demonstrated in Heather Collins’ case study aligns closely with Don Norman’s emotional design model, which emphasizes three levels of emotional interaction: visceral, behavioral, and reflective (Norman, 2004). The visceral level involves immediate, instinctive reactions to visual and sensory cues; Collins’ use of appealing images and welcoming colors appeals to this level. The behavioral aspect pertains to usability and functionality; by creating an intuitive and straightforward donation process, the website ensures a positive behavioral response. Finally, the reflective level involves personal interpretation and meaning; storytelling and emotional narratives incorporated into the site foster a sense of purpose and connection, motivating donors on a deeper level (Norman, 2004). The case study exemplifies how addressing each of these levels enhances emotional engagement and encourages continued interaction with the platform.

The compositional thread in the case study emphasizes the importance of visual and structural elements that create harmony and clarity within the website. Collins skillfully employs balanced layouts, consistent visual hierarchy, and appropriate imagery to direct the user’s attention toward key areas such as the donation button and storytelling sections. This compositional approach ensures that the webpage’s content is easily scannable and digestible, reducing confusion and fostering trust. The effective arrangement of content reinforces the emotional narrative by visually guiding donors through a cohesive story seamlessly linked with calls to action. In this manner, composition enhances the overall user experience by making the interface both aesthetically pleasing and functionally effective, leading to increased user engagement and higher likelihood of donations (Garrett, 2010).

Utilizing the user experience framework with the sensory and compositional threads, five evaluation criteria for products in online fundraising could include:

1. Sensory Appeal: The visual and auditory stimuli engaging the user, including compelling images and sounds that evoke emotional responses.
2. Emotional Resonance: The capacity of the interface to evoke feelings of trust, compassion, and motivation through content and design elements.
3. Clarity of Composition: The visual hierarchy and placement of content guiding the donor effortlessly toward key actions like donating or sharing.
4. Ease of Navigation: Intuitive pathway design that allows users to find information and complete actions with minimal effort.
5. Consistency and Balance: Harmonious layout and consistent use of design elements that reinforce the storytelling and emotional connection.

In conclusion, effective web interfaces incorporated with a thoughtful application of sensory and compositional threads significantly influence donor decisions. By aligning design strategies with emotional and visual principles, fundraisers can create compelling digital experiences that motivate users to act, fostering a meaningful personal connection to the cause.

References

• Cugelman, B. (2013). Gamification: What It Is and Why It Matters. Online Information Review, 37(2), 332–349.
• Garrett, J. J. (2010). The Elements of User Experience: User-Centered Design for the Web and Beyond. New Riders.
• Lindgaard, G., Fernandes, G., Dudek, C., & Brown, W. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126.
• Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things. Basic Books.
• Tonk, K., Müller, B., & Köhler, H. (2012). Mobile device adoption: A review and research agenda. Journal of Business Chemistry, 9(2), 89–98.
• Hassanein, A., & Head, M. (2007). Manipulating perceived risk to improve online shopping. Journal of Electronic Commerce Research, 8(3), 209–226.
• Schall, A., & Timpner, J. (2015). Emotional user interface design and personification aspects. International Journal of Human-Computer Studies, 83, 46–55.
• Caspersen, C. (2000). Visual hierarchy and the psychology of spatial layout. Mood & Meaning in Design, 74(4), 23–29.
• Hassanein, A., & Head, M. (2007). Manipulating perceived risk to improve online shopping. Journal of Electronic Commerce Research, 8(3), 209–226.
• Branham, L. (2009). Making the Invisible Visible: Using User Experience Design to Improve Fundraising Websites. Nonprofit Technology Conference Proceedings.