Virtuous Business Model - DeVoe School Of Business Indiana W

Virtuous Business Modeldevoe School Of Businessindiana Wesleyan Univer

The Virtuous Business Model developed by the DeVoe School of Business at Indiana Wesleyan University emphasizes the integration of personal, spiritual, and professional domains in leadership. This model advocates that virtuous leaders interact with the world through these interconnected spheres, shaping their behavior and decisions to foster societal and organizational betterment. The core principle is that leadership rooted in virtue can generate social, spiritual, and economic capital, ultimately contributing to a more ethical and sustainable business environment.

The personal domain within this model recognizes individuals as created in the image of God, advocating for respectfulness, relational attitude, and reconciliation whenever differences arise. Leaders influenced by this domain value human dignity, empathy, and the importance of maintaining harmonious relationships. The spiritual domain emphasizes character, critical thinking, and courage—attributes necessary for moral clarity and integrity. It underscores the importance of attitudes and actions grounded in core values, especially compassion and creativity, to foster moral leadership. The professional domain centers on integrity, inclusiveness, and inspiring others. Leaders operating within this sphere should demonstrate principled behavior, encourage diversity, and serve as catalysts for positive change.

In terms of organizational application, the virtuous business seeks to improve society by building three types of capital: social, spiritual, and economic. Social capital is cultivated through sincere service that supports stakeholders and fosters trust within communities. Spiritual capital arises from behaviors grounded in compassion and creativity that reflect an organization's core values, fostering a sense of moral purpose. Economic capital results from proficient and principled behaviors that ensure sustainable profitability, but with the discernment that not all available opportunities should be pursued—highlighting the importance of virtue in decision-making processes.

Application of the Model in the DBA Program, Personal Context, Business Environment, and Life Activities

Within the Doctor of Business Administration (DBA) program, the virtuous business model can serve as a guiding framework for ethical decision-making and leadership development. When tackling complex problems, such as strategic dilemmas or ethical conflicts, this model encourages leaders to consider the impact on all three capitals—social, spiritual, and economic—and to prioritize actions aligned with virtuous principles. For example, rather than pursuing profits at any cost, DBA students can evaluate opportunities based on their long-term social and spiritual implications, fostering sustainable and ethical business practices.

On a personal level, the model prompts self-reflection regarding one’s values, character, and behavior. Applying the model to oneself means cultivating virtues such as respect, compassion, integrity, and courage. It involves striving to lead by example in everyday activities—whether in community service, family responsibilities, or personal growth—demonstrating that true leadership begins within. This reflection supports the development of moral character and strengthens one's capacity to influence others positively.

In the context of the broader business world, the virtuous model guides leaders to create organizations that contribute positively to society. It advocates for corporate social responsibility and ethical leadership that transcend mere profit generation. Companies applying this model focus on building genuine relationships with stakeholders, fostering inclusive environments, and demonstrating social responsibility through sustainable practices. Such organizations are poised to gain trust, loyalty, and long-term success while contributing to societal well-being.

Life activities, in this framework, are approached as opportunities to practice virtues and uphold core values. Whether in family life, community involvement, or personal pursuits, the model encourages individuals to act with integrity, demonstrate compassion, and think critically about the consequences of their actions. This integrative approach fosters a sense of purpose and alignment between personal life and professional ethics, ultimately leading to more meaningful and fulfilling life experiences.

Conclusion

The Virtuous Business Model offers a comprehensive approach to leadership and organizational behavior rooted in moral virtues. Its emphasis on respecting human dignity, demonstrating character, and practicing principled behavior aligns with the foundational values of ethics and integrity. By applying this model strategically in academic settings, personal development, business operations, and everyday life, leaders can foster environments that promote trust, sustainability, and societal advancement. Ultimately, the virtuous leader recognizes that true success is measured not solely by financial gain but by the positive impact on society and the harmony of personal and professional life.

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