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Watch the video: Answer following questions. (three to four sentences each) 1. Why does Goldberg say that we can’t rely solely on social media to network? 2. How is boxing like networking? 3. According to Goldberg, what is networking? 4. What is networking in your own words? 5. In a networking situation, what fraction of the people does Michael like? Why is that fraction significant? 6. What are the two different types of networking? What does each type mean? 7. What are the five reasons people network? 8. What does PEEC stand for? What does each of the four words mean? 9. How do you “think like a networker”? 10. What advice does Goldberg repeat throughout the talk (hint: it involves three questions)?

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In the modern age, social media has revolutionized the way individuals connect and network, yet Goldberg emphasizes that reliance solely on social media is misguided. He argues that true networking requires genuine personal interactions, which are irreplaceable by digital exchanges. Goldbergs contends that authentic relationships are built through face-to-face connections, non-verbal cues, and personal trust, which are often absent in online interactions.

Goldberg draws an analogy between boxing and networking, suggesting that both require strategy, resilience, and positioning. Just as a boxer must read their opponent and adjust tactics accordingly, effective networking involves assessing social situations, being adaptable, and using the right approach to establish rapport. Both activities demand practice, patience, and a keen sense of timing to succeed.

According to Goldberg, networking is about creating mutually beneficial relationships that extend beyond superficial contacts. It involves establishing trust, offering support, and building a network that can be relied upon in times of need. Networking is not just about exchanging business cards but about cultivating genuine connections that can serve both parties over time.

In my own words, networking is the art of forming meaningful relationships with others that can provide support, information, and opportunities, while also offering the same in return. It’s about emotional and professional give-and-take, developing trust, and maintaining ongoing communication that benefits all involved. Effective networking requires sincerity, attentiveness, and the willingness to help others without immediate expectation of rewards.

In a networking situation, Michael expresses that he likes only about one-tenth (1/10) of the people he meets. This fraction signifies that most people are not truly liked or connected with, highlighting the importance of quality over quantity. It emphasizes that meaningful relationships are rare and valuable, and successful networkers prioritize deep connections rather than superficial acquaintances.

The two different types of networking are transactional and relational. Transactional networking involves brief exchanges or exchanges of information aimed at immediate benefits, often superficial. Relational networking focuses on developing ongoing, trust-based relationships that grow over time and lead to mutual support and opportunities.

The five reasons people network include seeking job opportunities, gaining information, building social capital, increasing visibility, and developing personal growth. Each reason reflects a different motivation—whether for career advancement, acquiring knowledge, or expanding influence—highlighting the strategic purpose behind networking efforts.

PEEC stands for Problem, Evidence, Explanation, and Conclusion. These represent steps in critical thinking and communication: identifying a problem or question, supporting it with evidence, explaining the significance, and drawing a conclusion. This framework helps structure effective and logical reasoning when discussing or analyzing topics, including networking strategies.

To “think like a networker” means approaching interactions with curiosity, authenticity, and strategic intent. It involves listening actively, asking meaningful questions, and looking for ways to add value to others’ lives. Thinking like a networker also requires awareness of social cues and genuine interest in building trust and rapport, rather than just collecting contacts.

Goldberg repeatedly emphasizes the importance of asking three critical questions in any networking scenario: “What can I give? What can I take? And what should I ask for?” These questions guide individuals to focus on providing value, understanding their needs, and seeking appropriate opportunities, fostering more authentic and effective relationships.

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