Week 3 Case Study Instructions For This Assignment Review

Week 3 Case Studyinstructionsfor This Assignment Review The Nike Cas

Review The Nike case study, located at: . Click here view the video transcript. Once you have viewed the case scenario, respond to the following questions, with thorough explanations and well-supported rationale.

1. These workers state the "only thing they have is their work". This statement suggests that without this work, they would have a lower standard of living. Should we inflict western values on this society? Bring in the concepts of social responsibility, integrity and other business ethics practices.

2. From Nike's standpoint, is this a fair assessment of their ethical standards? Explain the some of the ethical issues that Nike is facing in the case.

3. Explain what Nike has done to improve this situation since this 2011 video. Include the use of codes of ethics and other ethical standards implemented within the organization.

4. Is your opinion of Nike any different now after viewing this video? Would this change your buying behavior with respect to Nike products? Your response should be a minimum of two double-spaced pages. References should include your required reading plus one additional credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations, and cited per APA guidelines.

Your response should be formatted in accordance with APA style. For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide. ( ).

Paper For Above instruction

In the contemporary global marketplace, corporate social responsibility (CSR) and business ethics are crucial considerations that influence consumer perception and corporate reputation. The Nike case study presents a compelling scenario that raises questions about the ethical responsibilities of multinational corporations operating in developing countries with different cultural and economic standards. This paper will analyze the ethical implications depicted in the case, evaluate Nike’s response to these issues, and reflect on how such insights can influence consumer behavior and corporate policies.

Workers' Statement and the Western Value Paradigm

The workers’ assertion that "the only thing they have is their work" highlights their economic dependency on employment with Nike. This statement reflects a broader issue of worker exploitation and the socio-economic conditions prevalent in supply chain countries. It raises the question of whether Western companies, driven by profit motives, should impose their standards and values on societies with different cultural norms and economic realities. From a social responsibility perspective, organizations have an ethical obligation to ensure fair labor practices, uphold human dignity, and contribute positively to the communities in which they operate, regardless of local norms (Carroll, 1999). Imposing Western values—such as fair wages, safe working conditions, and workers’ rights—can be justified as part of a global ethical standard that transcends cultural differences. Engaging in ethical business practices aligns with principles of integrity and responsibility, fostering sustainable development and respect for human rights (Crane et al., 2014).

Nike's Ethical Standards and Industry Challenges

From Nike's standpoint, the allegations raised in the case may not fully align with the company's official standards. Nike has historically faced criticism for labor abuses in its supply chain, which contradict its publicly stated commitments to ethical manufacturing. Ethical issues at Nike involve poor working conditions, child labor, excessive working hours, inadequate wages, and violations of health and safety regulations (Locke et al., 2013). Although Nike has responded to these concerns over the years, the case underscores ongoing challenges in ensuring supply chain transparency and accountability. The disparity between corporate policies and on-the-ground realities exemplifies the ethical dilemma faced by multinational corporations: balancing profitability with ethical responsibilities.

Improvements and Ethical Initiatives Since 2011

Since the emergence of the 2011 video and subsequent scrutiny, Nike has taken significant steps to address these ethical issues. The company has strengthened its codes of conduct, expanded auditing processes, and enhanced transparency. Nike’s Supplier Code of Conduct explicitly prohibits child labor, forced labor, and unsafe working conditions, requiring suppliers to comply with local and international labor standards (Nike, 2020). Moreover, Nike’s Sustainable Manufacturing and Sourcing programs reflect a strategic shift toward socially responsible practices, including fair wages and safe working environments. The implementation of third-party audits and the publication of sustainability and corporate social responsibility reports have further improved stakeholder trust. Notably, Nike has engaged with NGOs, labor unions, and local communities to ensure ongoing compliance and ethical engagement, demonstrating a genuine commitment to ethical reform (Nike, 2022).

Personal Reflection and Consumer Behavior Impact

Viewing the case and understanding Nike’s efforts to rectify its ethical shortcomings has influenced my perception of the company. Initially, my perception was shaped by the company’s global branding and market presence, which I now recognize was complicated by ethical concerns. Learning about Nike’s initiatives to improve working conditions and uphold ethical standards has fostered a more nuanced view. However, skepticism remains about whether these measures are sufficient and consistently enforced across all suppliers. This reflection prompts me to adopt a more conscientious approach to my consumer behavior, favoring companies that demonstrate genuine commitment to ethical practices and transparency. Ethical consumption, supported by informed choices, can incentivize corporations to prioritize social responsibility and human rights (Klein, 2015).

Conclusion

The Nike case exemplifies the ethical complexities faced by global corporations operating in diverse socio-economic contexts. While initial criticisms highlighted significant lapses in labor practices, Nike’s subsequent actions suggest a trajectory toward more ethical and responsible business conduct. This evolution underscores the importance of integrating ethics into corporate culture and operational strategies. For consumers, becoming informed about corporate practices and supporting ethical companies can contribute to positive change. Ultimately, fostering a business environment rooted in integrity, social responsibility, and respect for human rights benefits society and enhances corporate reputation.

References

• Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268–295.
• Crane, A., Matten, D., & Spence, L. J. (2014). Corporate Social Responsibility: Reading and Cases in a Global Context. Routledge.
• Klein, N. (2015). This Changes Everything: Capitalism vs. the Climate. Simon & Schuster.
• Locke, R. M., Rissing, B., & Pal, T. (2013). Global supply chains and labor standards: The case of Nike. Journal of Business Ethics, 118(2), 263–283.
• Nike. (2020). Code of conduct. Retrieved from https://www.nike.com
• Nike. (2022). Sustainable manufacturing and sourcing. Retrieved from https://www.nike.com