Words And Include Reference To The Text Or Other Legitimate

Words And Include Reference To The Text Or Other Legitimate Source

200 Words And Include Reference To The Text Or Other Legitimate Source

Product marketing often employs strategic messaging to appeal to specific audiences, such as "plain folk" or "snobs." Products targeting "plain folk" typically emphasize relatability, simplicity, and authenticity, communicating their appeal through messages that suggest the product is accessible and trustworthy for everyday consumers. For example, brands like Kraft Macaroni & Cheese or Coca-Cola often use testimonials or imagery depicting ordinary people enjoying their products, reinforcing a sense of familiarity and trust (Kahle & Homer, 1985). Conversely, products targeting "snobs" emphasize exclusivity, luxury, and sophistication. High-end brands like Rolex or Gucci communicate their appeal through symbols of status and elitism, often highlighting premium quality and heritage to reinforce their prestige. Both approaches rely on emotional appeal—either fostering a sense of community and belonging or projecting status and exclusivity. These messages can be effective by aligning with consumers' identities and aspirations. However, they can also be ineffective if audiences perceive these appeals as inauthentic or manipulative, reducing trust and engagement among consumers. The success of these strategies hinges on authentic communication and understanding consumer psychology (Rossiter & Percy, 1987).

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The ratification of the 19th Amendment in 1920 marked a pivotal milestone in American history, symbolizing the culmination of decades of activism and collective effort by women and allies fighting for women’s suffrage. The sense of accomplishment experienced by suffragists reflects a profound collective achievement, affirming their dedication to gender equality and democratic participation. This victory was not solely a legislative change but a cultural shift that recognized women as equal participants in the political process. The first wave of feminism, exemplified by the suffrage movement, was instrumental in expanding women's roles within the public sector. During this era, women gradually transitioned from private spheres focused on domestic responsibilities to active participants in political activism, labor movements, and social reforms (Dumenil & Dubois, 2019). Women’s involvement during the Progressive Era, spanning the late 1890s to 1920, saw their engagement in movements such as temperance, labor rights, and education reform, which provided them with a platform to influence policy and public opinion. These efforts empowered women to voice concerns about social injustices, laying the groundwork for future advocacy and broader societal reforms. Overall, this era significantly contributed to shaping women’s roles in civic life and fostering gender equality.

References

  • Kahle, L.R., & Homer, P.M. (1985). Physical attractiveness of the celebrity endorser and message evidence. Journal of Consumer Research, 11(4), 954–962.
  • Rossiter, J.R., & Percy, L. (1987). Advertising communication models. In J.R. Rossiter (Ed.), Advertising communication models (pp. 23–50). Lexington Books.
  • Dumenil, L., & Dubois, E.C. (2019). Through Women’s Eyes. Boston: Bedford/st. Martin's.

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