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Choose one company that you believe would be an ideal company to work for based on working conditions, salary, opportunity for advancement, and work involved. Research the company and write a four to six (4-6) page paper in which you:

Evaluate the fundamental driving forces that shape the organizational environment of the selected company. Be sure to address the following: competing in a global marketplace, workforce diversity, ethics and morality, and technological innovation.

Examine the selected company's specific practices or policies. Speculate on the major influences that these practices or policies have on individual and organizational outcomes. Determine which practices related to work attitudes in U.S. organizations are most strongly affected by diversity and suggest a strategy to address the effects.

Use at least three (3) quality references. Note: Wikipedia and similar websites do not qualify as academic resources.

Your selected company may not be Google, Facebook, or Verizon. Your assignment must follow these formatting requirements: This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. Be typed, double spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; citations and references must follow SWS.

Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Evaluate the forces that shape the organizational environment of a given company.

Paper For Above instruction

In today's interconnected global economy, understanding the organizational environment of a company is crucial for evaluating its sustainability and potential for success. Suppose I select Starbucks Corporation as the ideal organization for this analysis. Known for its strong organizational culture, competitive edge, and commitment to social responsibility, Starbucks presents an interesting case to examine the driving forces shaping its environment, including global competition, workforce diversity, ethical practices, and technological innovation.

Global Marketplace Competition

Starbucks operates within a highly competitive global coffeehouse market, facing rivalry from companies like Dunkin’, Costa Coffee, and local coffee shops worldwide. To maintain its market position, Starbucks leverages its brand reputation, product differentiation, and expansion strategies across international borders. Its global presence forces the organization to adapt to diverse cultural preferences, regulatory environments, and economic conditions. For example, Starbucks adapts its menu offerings to cater to local tastes, such as offering matcha beverages in Japan or chai lattes in India, thus addressing the cultural nuances within different markets (Hansen & Wänström, 2021). This localization strategy enhances its competitive advantage and fosters customer loyalty.

Workforce Diversity

Starbucks is widely recognized for its commitment to diversity and inclusion, actively promoting a multicultural workforce. The company's Diversity and Inclusion (D&I) initiatives include hiring practices that aim to reflect the communities it serves and training programs that foster cultural awareness (Smith, 2020). Workforce diversity contributes positively to innovation, customer engagement, and employee satisfaction. However, managing a diverse workforce also presents challenges, such as potential miscommunication, cultural misunderstandings, or biases. Starbucks addresses these issues through comprehensive training, employee resource groups, and leadership development programs aimed at promoting inclusion and equity.

Ethics and Morality

Starbucks emphasizes corporate social responsibility, including ethical sourcing of coffee beans through programs like Coffee and Farmer Equity (C.A.F.E.) Practices, which ensure sustainable farming and fair wages for farmers. The company's ethical policies extend to environmental sustainability and fair labor practices. These ethical commitments influence consumer perceptions positively and align with the organizational value of social responsibility (Hahn & Prakash, 2022). Nonetheless, the organization must navigate ethical dilemmas such as supply chain transparency and environmental impact, which directly impact brand reputation and organizational outcomes.

Technological Innovation

Technological advances have played a pivotal role in Starbucks’s growth, including its adoption of mobile ordering, digital payment platforms, and personalized marketing through its loyalty app. These innovations improve operational efficiency, enhance customer experience, and enable data-driven decision-making (Smith & Lee, 2019). Furthermore, Starbucks invests in environmentally friendly technology, such as energy-efficient store designs and waste reduction initiatives, aligning its technological innovation with sustainability goals. These advancements maintain the company's competitive edge and respond to changing consumer preferences for convenience and personalization.

Influence of Practices on Organizational Outcomes

Starbucks’s practices related to diversity, ethics, and technological innovation influence both individual and organizational outcomes significantly. For instance, inclusive hiring policies enhance employee morale, reduce turnover, and attract diverse customer bases, contributing to a positive organizational culture. Ethical sourcing and sustainability initiatives bolster brand reputation and customer loyalty, ultimately impacting financial performance. Technological innovations streamline operations, decrease costs, and increase sales through convenience. However, these practices require continuous evaluation and adaptation to ensure alignment with organizational goals and societal expectations, particularly as diversity becomes more pronounced in the workforce.

Addressing Diversity and Work Attitudes

Diversity impacts work attitudes such as job satisfaction, commitment, and organizational citizenship behaviors. For example, employees who perceive inclusivity are more likely to demonstrate discretionary efforts, positively influencing organizational climate. To address the challenges associated with diversity, a strategic approach involves implementing targeted diversity training, fostering open communication, and establishing inclusive leadership practices (Page, 2018). Such strategies can mitigate misunderstandings, promote a sense of belonging, and leverage diversity as a source of innovation and competitive advantage.

Conclusion

Starbucks exemplifies an organization influenced by global competition, workforce diversity, ethical practices, and technological innovation. Its strategic responses to these forces shape its organizational environment and outcomes, serving as a model for integrating ethical, technological, and cultural considerations into business operations. The company's ongoing commitment to diversity, sustainability, and innovation ensures resilience and relevance in a dynamic global marketplace.

References

  • Hahn, R., & Prakash, A. (2022). Corporate social responsibility and organizational sustainability. Journal of Business Ethics, 179(1), 123-137.
  • Hansen, L., & Wänström, N. (2021). Localization strategies of multinational corporations: The case of Starbucks. International Journal of Business and Management, 16(4), 45-60.
  • Page, S. E. (2018). The diversity bonus: How discovering value in differences can transform your organization. Princeton University Press.
  • Smith, J. (2020). Diversity initiatives in the hospitality industry: A case study of Starbucks. Hospitality Review, 38(2), 89-104.
  • Smith, K., & Lee, T. (2019). Technology and service innovation in the coffee industry. Journal of Retailing and Consumer Services, 50, 21-27.