You Are Assigned As The Project Manager For S Com's New Proj

Ou Are Assigned As The Project Manager For S Com New Project Venture

Are assigned as the project manager for S-Com new project venture. They are a rapidly growing IT consulting company looking to expand globally. S-Com was awarded the project bid from Havana Music to develop a website to sell and stream music media products and services in all music genres globally. This site will be an all-inclusive point of purchase for the “musical environment.” Products and services will include broadcast rights, customized media equipment, and intermedia transformation for music files, meeting planners, performers, and concert promoters of Havana’s client base. As project manager, you will work with web developer Jenny Swan to develop the initial website platform that will provide links to target customers via social media.

The website will also require backend connectivity to fulfillment systems whose interfaces will be supplied by the sponsor, Jack Dole. You will have access to musicians, producers, and global marketers through the Marketing SME, Kelly Watts. Kelly will also lend her guidance and expertise regarding online marketers, portals, and the evolving social media landscape. Your first tasks as project manager are to create the Project Charter to gain approval to begin planning the project. You know that it is important to identify stakeholders, therefore you will create the Stakeholder Register.

Instructions: You are now tasked with your first assignment; use your project management skills to ensure this implementation is successful. Carefully analyze the role that projects and project management play in accomplishing the company's strategic plan. Using the provided project scenario, create the Project Charter in Microsoft Excel, including the following elements (use these bullet point items as headers in your document):

  • Project Description
  • High-level deliverables
  • Objective and goals
  • Milestones
  • Business Case
  • Budget
  • Assumptions
  • Customer Acceptance
  • Constraints
  • Limits and Exclusions
  • 10 High-level Risks

Paper For Above instruction

The successful execution of a project, especially one that aligns with strategic business goals, begins with a comprehensive Project Charter. This document serves as a foundational agreement among stakeholders, clarifying project scope, objectives, and constraints, and providing the necessary authorization to commence detailed planning. For S-Com’s new venture, a global music portal, crafting this charter involves consolidating diverse elements such as high-level deliverables, milestones, risks, and business justifications to ensure clarity and shared understanding among all involved parties.

Project Description

The S-Com project aims to develop an innovative website platform for Havana Music that will facilitate the digital sale and streaming of diverse music media products globally. The platform must support multiple music genres, incorporate social media integration, and connect seamlessly with backend fulfillment systems supplied by the client. The portal will serve as a comprehensive digital marketplace, encompassing broadcast rights, media equipment sales, and intermedia transformations for artist and promoter services. The project will involve collaboration among web developers, backend system providers, and marketing experts to deliver a robust, user-friendly site aligned with Havana’s strategic expansion plans.

High-level Deliverables

  • A functional, scalable, and secure e-commerce and streaming website
  • Integration with social media platforms for marketing and customer engagement
  • Backend connectivity to fulfillment systems provided by the client
  • Administrative dashboard for content management and analytics
  • Training and documentation for client staff and stakeholders

Objectives and Goals

The primary objective is to launch a fully operational music portal that serves as a hub for sales, streaming, and marketing of music media products. Specific goals include achieving high user engagement, ensuring seamless integration with backend systems, and supporting Havana’s international expansion. Success metrics will include site uptime, customer satisfaction, and sales performance, aligned with strategic growth targets.

Milestones

  • Project initiation and stakeholder approval
  • Design completion and approval
  • Development of core functionalities
  • Integration testing with fulfillment systems
  • User acceptance testing
  • Launch and deployment of the website

Business Case

The project aligns with Havana Music’s strategic goal to expand into international markets via a digital platform that enhances music distribution and monetization. The website will enable Havana to reach a broader audience, generate new revenue streams, and strengthen its competitive position. Investing in this digital infrastructure addresses industry trends favoring online access to music media, providing a strategic advantage in a rapidly evolving digital landscape.

Budget

The preliminary budget includes costs for web development, backend system integration, content creation, testing, marketing, and ongoing support. An initial estimate approximates $500,000, with allocations for personnel, technology licenses, and contingency funds. A detailed budget breakdown will be developed during the planning phase, subject to stakeholder approval.

Assumptions

  • All necessary resources, including personnel and technology, will be available when required
  • Collaborating vendors and system providers will deliver interfaces and functionalities on schedule
  • Stakeholders will provide timely feedback and approvals
  • Market demand for online music sales and streaming will grow as anticipated

Customer Acceptance

Acceptance criteria include the successful deployment of a fully functional website that meets specified requirements, passes user acceptance testing, and aligns with stakeholder expectations. The client will review and formally approve the project deliverables based on usability, stability, and integration performance.

Constraints

  • Limited project timeline of 9 months
  • Budget constraints capped at $600,000
  • Dependence on third-party vendors for backend integration
  • Regulatory and licensing requirements across different countries

Limits and Exclusions

The project scope excludes post-launch marketing campaigns, ongoing content updates beyond initial development, and infrastructure upgrades unrelated to the core website functionality. Maintenance and support will be addressed in separate agreements.

High-level Risks

  1. Delays in system interface delivery from third-party vendors
  2. Cost overruns due to unforeseen technical complexities
  3. Integration failures affecting website stability
  4. Market acceptance slower than projected
  5. Regulatory compliance issues in international markets
  6. Resource shortages, including skilled developers
  7. Technological obsolescence during development
  8. Changes in client requirements or scope creep
  9. Cybersecurity threats compromising user data
  10. Negative publicity or brand impact from launch issues

Developing a comprehensive Project Charter with these elements will facilitate stakeholder alignment, provide clear direction, and lay a solid foundation for detailed planning and successful project execution. Throughout the project lifecycle, these foundational components will serve as reference points to manage scope, schedule, and risks effectively.

References

  • Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (6th ed.). Project Management Institute.
  • Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. Wiley.
  • Schwalbe, K. (2018). Information Technology Project Management. Cengage Learning.
  • Meredith, J. R., & Mantel, S. J. (2017). Project Management: A Managerial Approach. Wiley.
  • Standish Group. (2020). CHAOS Report 2020.
  • Hersey, P., & Blanchard, K. H. (2013). Management of Organizational Behavior: Utilizing Human Resources. Pearson.
  • Larson, E. W., & Gray, C. F. (2017). Project Management: The Managerial Process. McGraw-Hill Education.
  • Wysocki, R. K. (2014). Effective Project Management: Traditional, Agile, Extreme. Wiley.
  • PMI. (2014). The Standard for Program Management. Project Management Institute.
  • ISO 21500:2012. Guidance on project management. International Organization for Standardization.

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