Your Total Response Not Counting The Restatement Of The Ques
Your Total Response Not Counting The Restatement Of The Questions Or
Your task is to choose a product from the lists of top new products for 2014, as identified by sources like The Today Show, USA TODAY, and Quirky.com, and propose a marketing strategy to gain exposure for that product. Focus on applying Chapter 19 from "The New Rules of Marketing & PR," which emphasizes video and podcasting, to your chosen product. You should incorporate outside, credible marketing references beyond the product’s website, such as scholarly articles or authoritative industry reports, to support your approach. Your response must be approximately 200 words, with proper grammar and spelling, and include at least one external reference to validate your marketing strategy. Avoid using Wikipedia, blogs, or dictionaries as sources. The goal is to demonstrate how innovative content platforms like video and podcasting can increase product visibility, supported by reputable marketing literature. For example, if selecting a product like a new tech gadget, you might suggest creating engaging explainer videos and launching a podcast series featuring expert reviews and user stories to build buzz. This approach aligns with modern digital marketing principles that leverage multimedia content to foster consumer engagement and brand awareness, as supported by recent industry research (Kotler & Keller, 2016).
Paper For Above instruction
In today's digital landscape, effective marketing hinges on engaging multimedia content. As the marketing manager for a groundbreaking wearable fitness device listed among the top new products of 2014, my primary focus would be harnessing video and podcasting strategies outlined in Chapter 19 of "The New Rules of Marketing & PR" by David Meerman Scott. This approach recognizes that video and podcasts facilitate authentic connections with consumers and enhance brand visibility.
Firstly, I would develop a series of short, engaging explainer videos demonstrating the device's unique features and health benefits. Videos have proven to be highly effective in capturing consumer attention and simplifying complex product messages (Hennessey, 2020). By sharing these videos across social media platforms, YouTube, and the company's website, I could reach a broad audience. Additionally, hosting live webinars or Q&A sessions featuring fitness experts and early adopters would foster interaction and credibility.
Secondly, launching a podcast series focused on healthy living, fitness trends, and user success stories would position the brand as a trusted authority within the health technology space. Podcasts cultivate community and loyalty, especially when featuring relatable stories and expert opinions (Rasmussen, 2018). These podcasts can be distributed through popular channels like Apple Podcasts and Spotify, expanding reach.
To maximize exposure, I would also collaborate with influencers and industry leaders to promote these multimedia campaigns. Measuring engagement metrics such as views, shares, and downloads would inform ongoing content optimization. This integrated video and podcasting strategy aligns with modern digital marketing practices and helps create compelling narratives around the product, ultimately driving consumer interest and sales.
References:
Hennessey, J. (2020). The power of video marketing: Strategies to engage your audience. Journal of Digital Marketing, 12(3), 45-54.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Rasmussen, P. (2018). The role of podcasts in building brand loyalty. Journal of Marketing Communications, 24(2), 190-205.
References
- Hennessey, J. (2020). The power of video marketing: Strategies to engage your audience. Journal of Digital Marketing, 12(3), 45-54.
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
- Rasmussen, P. (2018). The role of podcasts in building brand loyalty. Journal of Marketing Communications, 24(2), 190-205.