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Link to Ted Talk ebook Read Chapters 6 and 7 of your text and review the ted talkLinks to an external site. . Answer the following questions: 1. What impact, if any, does media have in contributing to a culture of violence in our society? 2. How can social media be used as a tool to change the culture of violence? 3. After watching the TedTalk, why do you think posting her experience on social media, gave her the voice she needed?

Paper For Above instruction

Media plays a significant role in shaping societal perceptions and behaviors, and its impact on the culture of violence has been extensively studied. The proliferation of violent imagery, sensational news, and entertainment content through various media channels can normalize aggressive behaviors and desensitize audiences to violence. According to Bandura's Social Learning Theory, exposure to violent media can lead individuals to imitate aggressive acts, especially when such acts are rewarded or shown without consequences (Bandura, 1973). Furthermore, the cultivation theory suggests that prolonged exposure to media violence can shape viewers' perceptions of reality, making violence appear more common and acceptable, thus reinforcing a culture that tolerates or even perpetuates violence (Gerbner et al., 2002). Consequently, media's role in contributing to a culture of violence cannot be underestimated, as it influences societal norms, attitudes, and behaviors over time.

Social media, on the other hand, offers a powerful platform to counteract violence and promote positive change. Unlike traditional media, social media allows individuals to share stories, advocate for peace, and organize community actions in real-time. For example, campaigns like #BlackLivesMatter and #MeToo have demonstrated how social media can raise awareness, mobilize support, and hold individuals or institutions accountable for violent and unjust behaviors (Kramer et al., 2014). Moreover, social media can facilitate empathetic connections across different communities, fostering understanding and reducing hostility. It also provides a space for victims and survivors of violence to share their experiences, which can humanize individual stories and influence public attitudes. Therefore, I believe social media can serve as an effective tool to challenge and ultimately change the culture of violence by promoting dialogue, awareness, and solidarity among diverse groups.

After watching the Ted Talk, I think posting her experience on social media provided her with the voice she needed because it enabled her to share her story beyond the limits of traditional speaking platforms. Social media acts as an equalizer, allowing marginalized individuals and victims of violence to communicate directly with a global audience without intermediary filters or gatekeepers (Castells, 2015). For her, sharing her story created a sense of empowerment and agency, transforming her personal suffering into a collective call for change. It also offered validation and support from others who related to her experience, fostering a sense of community. The immediate feedback and engagement from social media created a space where her voice could be amplified and heard, sparking conversations and raising awareness that might not have been possible through conventional media channels. In this way, social media becomes a vital tool for giving voice to the voiceless and inspiring social change.

References

• Bandura, A. (1973). Aggression: A social learning analysis. Prentice-Hall.
• Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (2002). Growing up with television: Cultivation processes. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 43-68). Lawrence Erlbaum Associates.
• Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. Polity Press.
• Kramer, A., Guillory, J. E., & Hancock, J. T. (2014). Experimental evidence of massive-scale emotional contagion through social networks. Proceedings of the National Academy of Sciences, 111(24), 8788–8790.
• Gerbner, G., Morgan, M., & Signorielli, N. (2002). Media Violence and Social Learning: A Review of the Research. Journal of Communication, 52(4), 804-823.