According To Your Textbook, A Company Should Choose A Corpor

Question

According To Your Textbook A Company Should Choose A Corporate Cause According to your textbook, a company should choose a Corporate Cause Promotion under the following six circumstances: when a company has easy access to the target markets; when the cause can be connected and sustained by the company's products; when the opportunity exists to contribute underutilized in-kind services; when employee involvement will get them excited to support the cause; when a company wants to limit its involvement and commitment to raising awareness; and when there is a co-branding opportunity. Your activity is to find a current example of a Corporate Cause Promotion for three of these six circumstances, excluding the Hyatt Hotels example related to Clean the World Foundation. Examples should come from a global hospitality and tourism corporation or a competitor of your choice. You can find examples online, in advertisements, or physical signage. Each example should illustrate a different circumstance and must not be reused for more than one scenario. Download the CCP Activity worksheet provided, and fill it out accordingly. This exercise aims to deepen your understanding of how companies employ Corporate Cause Promotions across different situations, illustrating their strategic alignment with social issues.

Dr. Jack HW Helper · Accepted Answer

Introduction Corporate social responsibility (CSR) and cause marketing have become integral strategies for modern companies seeking to align their business objectives with societal needs. The concept of Corporate Cause Promotion (CCP) involves companies engaging in initiatives that promote social causes, often aligning with their brand image or operational capabilities. According to the principles outlined in textbooks, companies consider specific circumstances that make cause marketing most effective and sustainable. This paper explores three distinct examples from the hospitality and tourism sector that demonstrate the application of CCP based on three of the six prescribed conditions: easy access to target markets, connection and sustainability with the company's products, and employee involvement. Example 1: Easy Access to Target Markets – Marriott International’s Support for Youth Education Marriott International’s partnership with the Boys & Girls Clubs of America exemplifies a cause aligned with easy access to its broad target audience—families and young individuals. Recognizing that their core customers include families and young travelers, Marriott launched programs to support youth education through donations and volunteer initiatives. This campaign benefits from Marriott's extensive hotel network, providing convenient avenues to engage customers directly at hotel locations across the globe (Marriott, 2022). The widespread presence of Marriott properties facilitates active participation of guests and staff in community outreach, effectively leveraging existing market channels for CSR initiatives. Example 2: Connecting Cause to Company’s Products – Hilton’s Environmentally Friendly Initiatives Hilton Hotels has committed to environmental sustainability through programs that directly relate to their core services—accommodations and amenities. Their "Travel with Purpose" initiative emphasizes reducing water and energy consumption, thus lowering environmen

According To Your Textbook, A Company Should Choose A Corpor

According To Your Textbook A Company Should Choose A Corporate Cause

Paper For Above instruction

Introduction

Example 1: Easy Access to Target Markets – Marriott International’s Support for Youth Education

Example 2: Connecting Cause to Company’s Products – Hilton’s Environmentally Friendly Initiatives

Example 3: Employee Involvement – Accor’s ‘Positive Hospitality’ Program

Conclusion

References