At The First Meeting Of The Digital Learning E-Marketing Ini

Question

At The First Meeting Of The Digital Learning E Marketing Initiative Te At the first meeting of the digital learning e-marketing initiative team (D-LIT), individual members are asked to develop a presentation with notes that graphically conveys the shared marketing fundamentals between the traditional marketing approach and the e-marketing applications. Prepare a PowerPoint presentation of 6–8 slides with 200–250 words of speaker notes per slide that cover the following:What are the shared marketing fundamentals between the traditional marketing approach and e-marketing applications from the 3 primary strategic marketing dimensions? Explain how the e-business's online service fits within the e-marketing mix. Explain how the e-business's online service constitutes a profitable e-business model. Explain how the e-business's online service contributes to e-commerce as a part of societal network infrastructure for health care informational exchanges. For more information on creating PowerPoint presentations, please visit the Microsoft Office Applications Lab.

Dr. Jack HW Helper · Accepted Answer

Introduction The advent of digital technology has transformed the landscape of marketing, leading to the emergence of e-marketing as a fundamental component of modern business strategies. Despite the technological differences between traditional marketing and e-marketing, both approaches share core fundamentals rooted in strategic marketing principles. This paper explores the shared marketing fundamentals across both approaches, examines how online services fit within the e-marketing mix, analyzes their profitability models, and discusses their contribution to societal infrastructure, particularly in healthcare information exchange. Shared Marketing Fundamentals Between Traditional and E-Marketing At the core of both traditional and e-marketing lie three primary strategic marketing dimensions: product, price, and promotion. These dimensions form the foundation for effective marketing strategies regardless of the medium used. Product: Whether physical or digital, the understanding of consumer needs and value creation remains central. Both approaches focus on offering products or services that satisfy consumer demands, emphasizing differentiation, innovation, and quality. Price: Pricing strategies aim to reflect perceived value, competitive positioning, and market demand. Digital platforms enable dynamic pricing mechanisms, yet the fundamental objective remains to balance profitability with customer affordability. Promotion: Promotion involves communication efforts to inform, persuade, and remind customers about a product or service. While traditional marketing relies on mass media and personal selling, e-marketing utilizes digital channels, social media, and targeted advertising to achieve similar goals more efficiently and measurably. Both approaches recognize that successful marketing depends on integrating these dimensions to build relationships, foster loyalty, and drive sales. The E-Marketing Mix and Online Services The e-marketing mix expands the traditional 4

At The First Meeting Of The Digital Learning E-Marketing Ini

At The First Meeting Of The Digital Learning E Marketing Initiative Te

Paper For Above instruction

Introduction

Shared Marketing Fundamentals Between Traditional and E-Marketing

The E-Marketing Mix and Online Services

Profitable E-Business Models Through Online Services

Contributions to E-Commerce and Societal Infrastructure in Healthcare

Conclusion

References