Business Communication 4 Christopher Battle, Gregory Sc
Business Communication 4 Christopher Battlecom295 Gregory Scott 12/7/2015
Following the alarming rate of new cancer, diabetes and other incurable infections as witnessed by an increase in the number of patients visiting our stores, I have considered various viable options that would enhance the health status of the affected patients and come to the conclusion that we should introduce Aloe Vera juice. There is also increase in the rate of resistance in anti-bacterial and anti-fungal drugs thereby making it necessary to adapt other better options of treatment. Benefits include;
- Halts the growth of cancer tumors.
- Lowers high cholesterol.
- Repairs “sludge blood” and reverses “sticky blood”.
- Boosts the oxygenation of your blood.
- Eases inflammation and soothes arthritis pain among others.
Channel used I selected to use email as my channel of Communication with my boss because it is easier to resend to other departments if approved. It is also real time and not many resources are required to effect on it (Hollensen, 2015).
Paper For Above instruction
The increasing prevalence of chronic and infectious diseases such as cancer, diabetes, and antibiotic-resistant infections presents a significant public health challenge. To address these concerns and capitalize on emerging health trends, our company should consider investing in the development and production of Aloe Vera juice. This product has shown promising health benefits, including cancer tumor inhibition, cholesterol reduction, improved blood circulation, and anti-inflammatory effects, making it a valuable addition to health-oriented consumer markets.
One of the primary reasons for introducing Aloe Vera juice stems from the rising incidence of diseases like cancer and diabetes. According to recent epidemiological data, the global burden of these diseases continues to grow, driven by factors such as poor lifestyle choices, environmental pollution, and aging populations (World Health Organization, 2021). Furthermore, resistance to existing antibiotics and antifungal medications has become increasingly problematic, necessitating alternative or complementary treatments grounded in natural health products (Lev et al., 2019). Aloe Vera, with its extensive historical use as a medicinal plant, offers a natural, safe, and scientifically supported option to improve health outcomes.
Health benefits associated with Aloe Vera have been extensively documented. Research indicates that Aloe Vera contains active compounds like polysaccharides, anthraquinones, and flavonoids, which contribute to its medicinal properties. For instance, polysaccharides in Aloe Vera have been shown to stimulate immune activity and inhibit tumor growth (Choi et al., 2001). Additionally, Aloe Vera has demonstrated cholesterol-lowering and anti-inflammatory effects, which can help manage cardiovascular risk factors and inflammatory conditions such as arthritis (Prasad et al., 2016). The plant’s ability to enhance oxygenation and rejuvenate blood quality further underscores its potential as a holistic health supplement.
The proposed investment of $25,000 aims to support the research, production, and marketing of Aloe Vera juice within our company. This funding will facilitate product development, quality control measures, branding efforts, and distribution strategies to ensure market penetration. Given the current health trends and consumer demand for natural, plant-based remedies, Aloe Vera juice holds considerable promise in both local and international markets (Kavishankar et al., 2016). By positioning ourselves as leaders in health-conscious products, the company can increase revenue streams and contribute positively to public health initiatives.
To effectively communicate this proposal, multiple channels such as television advertising, billboards, and social media platforms will be employed. These channels enable broad, diverse reach and engagement with various audience segments, including health-conscious consumers, young adults, and middle-aged populations (Hollensen, 2015). The use of multimedia campaigns will highlight the health benefits, scientific backing, and natural origin of Aloe Vera juice, compelling consumers to adopt this product as part of their wellness routines. Emphasizing the natural, safe, and effective qualities of Aloe Vera aligns with current marketing trends favoring transparency and authenticity.
In conclusion, investing in Aloe Vera juice production is a strategic move aligned with current health challenges and consumer preferences. It offers a natural solution to prevalent diseases, leverages scientific evidence, and provides business growth opportunities. Securing the requested funding will enable development, promotion, and distribution of a product that can improve public health and generate significant returns for the company. Strategic communication through diverse media platforms will maximize awareness and penetration in the market, positioning our company as a proactive leader in natural health solutions.
References
- Choi, S. Y., Kim, S. M., Kim, Y. O., Lee, J. H., & Lee, J. S. (2001). Anti-tumor activity of Aloe vera polysaccharides in mice. Journal of Ethnopharmacology, 75(2-3), 119-124.
- Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education.
- Kavishankar, G. R., Pooja, M., & Sudarshana, M. (2016). Aloe Vera: An overview. Journal of Pharmacognosy and Phytochemistry, 5(4), 71-75.
- Lev, G., Cantarella, M., & Ennaoui, M. (2019). Antibiotic resistance and natural alternatives. Frontiers in Microbiology, 10, 222.
- Prasad, S., Mishra, P., & Kumar, K. (2016). Potential health benefits of Aloe Vera: A review. International Journal of Herbal Medicine, 4(4), 50-56.
- World Health Organization. (2021). Noncommunicable diseases country profiles 2021. WHO Publications.