Conceptualizing In Business - Business Model And Strategy Pl

Conceptualizing in Business- Business model and strategic planning 2

My new Company will be the Waterboard Corporation, which will be an international corporation based in the United States and operate in places like America, Caribbean, Africa, Asia, and Europe. This paper will discuss the mission statement and vision statement of Waterboard Corporation as well as the major guiding principles and values that the Corporation will apply in the competitive environment. Additionally, it will examine a division of Waterboard Corporation and discuss the marketing strategies that will be used to meet customer needs.

Waterboard Corporation will be dealing with agricultural services, including activities such as sugar production, citrus production, pork processing, commodity merchandising, and flour milling (Hart, 2003). A proposed new division for the company is cargo shipping of products across the globe, designed to enhance transportation of the company's products internationally. Initially, the company will own seven container vessels chartered to the shipping division, which will employ approximately 900 employees working in various countries and retail stores.

The division's alignment with the mission and vision statements is central to its success. Waterboard Corporation’s mission is to produce high-quality, fair-priced foods and agricultural products using natural ingredients, with a focus on partnership with community, environment, customers, and employees (Hart, 2003). The shipping division will facilitate global distribution, helping fulfill this mission by bringing products closer to consumers worldwide.

The company's vision is to become a globally recognized food production and processing corporation that understands and satisfies customer needs with innovative products and services (Kantor, Nolan, & Sauvant, 2011). Through cargo shipping, Waterboard aims to expand its market reach, deepen customer relationships, and establish a strong international network, which aligns with its long-term aspirations of growth and market dominance. The strategic placement of this division aims to sustain growth, boost profitability, and enhance the company's reputation.

To address customers’ needs, Waterboard’s cargo shipping division will employ a combination of traditional and innovative marketing techniques, including branding and digital marketing platforms, to reach a broader audience (Kantor et al., 2011). Ensuring the consistency of product delivery and high-quality customer service is vital, along with fair pricing and transparent communication. The division will set prices on its website to prevent overcharging and foster trust, while maintaining open communication channels via phone, website, and social media platforms to gather feedback and resolve issues promptly.

The division recognizes the intense global competition and plans to differentiate itself through superior service, responsiveness, and technological innovation (Biegelman & Biegelman, 2008). Customer loyalty will be built on reliable delivery, fair pricing, and excellent customer support, which are essential in maintaining competitiveness in the cut-throat international marketplace.

The core values guiding the division include integrity, diversity, accountability, innovation, safety, and empowerment. Employees are expected to act honorably, respect cultural differences, and prioritize safety at work. The organization will foster a culture of responsibility and continuous improvement, involving employees in decision-making processes to promote engagement and productivity (Begielman & Bigielman, 2008).

In conclusion, strategic planning rooted in clear mission and vision statements is vital for organizational success and growth. By establishing a strong shipping division aligned with core values, Waterboard Corporation aims to deliver consistent, high-quality products globally while fostering trust and loyalty among customers. Implementing effective marketing strategies, emphasizing customer relationships, and maintaining operational integrity will enable the company to achieve its long-term goals and secure a competitive advantage in the global food and agricultural market.

References

• Hart, J. F. (2003). The changing scale of American agriculture. Charlottesville: University of Virginia Press.
• Biegelman, M. T., & Biegelman, D. R. (2008). Building a world-class compliance program: Best practices & strategies for success. Hoboken, N.J: John Wiley & Sons.
• Kantor, M., Nolan, M. D., & Sauvant, K. P. (2011). Reports of Overseas Private Investment Corporation determinations. Oxford: Oxford University Press.
• Additional references should include credible sources on strategic management, international business, marketing strategies, supply chain logistics, and corporate ethics to meet the full requirement of scholarly support.