Course Project: Must Form Or Join A Group Of 4 To 5 Students

Question

Course Projectyou Must Form Or Join A Group Of 4 To 5 Students To Work Develop a comprehensive marketing analysis report on a product or brand currently sold in the marketplace. Your report should include an examination of the target market, competition, and marketing mix strategies of the selected product or brand, utilizing concepts learned in class and from reputable sources such as industry publications, company reports, and marketing research studies. You must form or join a group of 4 to 5 students and submit a list of group members along with your chosen product, brand, or company to your instructor by Tuesday, 15 October. No changes to group membership or project focus are allowed after this submission. Each group should select a unique product or brand within a category (e.g., Heineken, Pepsi, Adidas, United Airlines, AIG, Hollister) and seek instructor approval before proceeding. Within your group, divide responsibilities to research thoroughly each element of the marketing mix: Product, Price, Place, and Promotion. Focus on analyzing the planning and strategies deployed for each element. Additionally, include an analysis of the target market, identify direct and indirect competitors, and perform a SWOT analysis of the organization to assess internal strengths and weaknesses as well as external opportunities and threats. The project requires applying relevant marketing concepts from coursework and textbooks. Sources must be diverse, including internet, business periodicals (such as Business Week, Wall Street Journal, Forbes), company publications, and consumer or marketing research studies. Adherence to deadlines is critical, with late submissions subject to penalties—initially a 25% grade reduction, and late work cannot earn a grade higher than that of students who submitted on time. Each student may be asked to participate in confidential peer evaluations assessing individual contribution, which will influence final grades.

Dr. Jack HW Helper · Accepted Answer

Title: Marketing Analysis of a Selected Brand: Strategy, Competition, and Market Dynamics Introduction The purpose of this paper is to examine a current product or brand through the lens of marketing strategy, focusing on target market identification, competitive environment analysis, and the detailed review of the marketing mix. This analysis aims to demonstrate the application of marketing concepts learned during coursework to a real-world case, thereby enhancing understanding of strategic marketing planning and implementation. Our selected product for this analysis is Adidas athletic shoes. Adidas is a renowned global sportswear manufacturer, well known for its innovative products and competitive marketing strategies. The focus of this paper is to dissect how Adidas markets its products, the competition it faces, its target audience, and the strategic decisions embodied in its marketing mix. Target Market Analysis Adidas primarily targets active individuals who seek athletic apparel and footwear that blend performance with style. Its core demographic includes young adults aged 15-35, sports professionals, and fashion-conscious consumers. The brand appeals to both male and female consumers across various income levels, with a particular emphasis on middle to upper-middle-class consumers who value quality and brand prestige. The company also targets niche markets such as sneaker collectors and environmentally conscious consumers through targeted product lines. The target market's geographic segmentation is global, with significant emphasis on North America, Europe, and increasingly expanding in emerging markets such as Asia and Latin America. Consumer behavior studies indicate that Adidas' target demographic values brand authenticity, technological innovation, and social responsibility, which influence their purchasing decisions. Competitive Environment Analysis Adidas operates within a highly competitive environment dominated by key players like Nike, Puma, Under

Course Project: Must Form Or Join A Group Of 4 To 5 Students

Course Projectyou Must Form Or Join A Group Of 4 To 5 Students To Work

Paper For Above instruction

Introduction

Target Market Analysis

Competitive Environment Analysis

Analysis of Marketing Mix

Product

Price

Place

Promotion

Conclusion

References