Distribution And E-Marketing Ethics In The Marketing Mix ✓ Solved

Distribution And E Marketing Ethics In The Marketing Mixwatch This Wee

Distribution and E-Marketing Ethics in the Marketing Mix Watch this week's video: Selecting Distribution Channels Choose an existing product or service (not the same as your Course Project or Weeks 1 or 3 Video Analyses), and write a one-page summary that answers the following four questions. What is the company's market penetration strategy for this product or service (intensive, selective, etc.), and how do the channels being used reflect that strategy? Do the channels being used for this product or service reflect a push or pull distribution strategy? Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used are not as profitable as others but are still necessary to maintain market coverage? (Questions relate to one specific product or service and not the company as a whole.) How much control does the company need over its channels (0-level, 1-level, 2-level, 3-level, multichannel, etc.)? How is this need for control reflected in the channels being used for the product or service you have discussed? Please follow APA 6th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth. Please for the video just to check the attachment thank you so much

Sample Paper For Above instruction

The selected product for this analysis is Apple's iPhone, a flagship smartphone that exemplifies strategic distribution and marketing practices within the technology sector. Apple's approach to distributing the iPhone reveals a comprehensive market penetration strategy, primarily leveraging an intensive distribution model to maximize availability across diverse retail channels. This strategy aligns with Apple's objective to saturate the market, ensuring the product is accessible to a broad consumer base through exclusiveApple stores, authorized resellers, mobile carriers, and online platforms. The channels employed reflect this intensive approach by providing widespread access both physically and digitally, facilitating high consumer reach and convenience.

The distribution channels for the iPhone predominantly reflect a pull strategy, aiming to generate consumer demand that motivates intermediaries to stock and promote the product. Apple leverages brand loyalty and effective advertising to stimulate demand directly among consumers, who then request the product from various retail outlets. This approach minimizes the reliance on aggressive push tactics and instead emphasizes consumer-driven demand, which in turn encourages retail and carrier partners to prioritize Apple products.

Analyzing profitability, Apple allocates significant resources to its direct channels, such as Apple’s own retail stores and online platform, which tend to be the most profitable given lower intermediary costs and higher margins. These direct channels allow Apple to maintain greater control over branding, pricing, and customer experience. Conversely, third-party carriers and resellers, while essential for broad market coverage, often operate with lower profit margins due to wholesale pricing agreements and shared commissions. Nonetheless, these channels are crucial for extensive market coverage and reaching price-sensitive customers who prefer carrier-subsidized models.

Regarding channel control, Apple employs a high level of control over its distribution channels, particularly through its exclusive agreements with select carriers and its proprietary Apple Stores. This control ensures consistent brand presentation, pricing integrity, and customer service standards. The company’s need for such control is reflected in its selective partner collaborations and investment in flagship stores, which serve as brand ambassadors and serve the dual purpose of direct marketing and sales outlets. This multi-channel approach enables Apple to balance market coverage with strict brand and customer experience management.

In conclusion, Apple's distribution strategy for the iPhone demonstrates a blend of intensive coverage via multiple channels, a pull strategy driven by brand loyalty and consumer demand, profitability centered on direct sales channels, and a high level of control to safeguard brand integrity. These integrated elements contribute to the product’s global market success and exemplify best practices in modern distribution and marketing ethics within the technology industry.

References

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