First Assignment Create 3 Original Written Responses

First Assignmentassignmentcreate 3 Original Written Responses To The

Create 3 original written responses to the prompt; explain your persona, purpose, and audience; justify and explain your rhetorical choices; and critique others’ postings. Primary Discussion Response: Select a trending topic connected to your field of study or professional field, research the topic online and/or in academic databases, and use this Unit 2 Discussion Board Template to create a mock tweet, e-mail, and Facebook post informing others what you have learned and discovered. These only need to be posted in the Discussion Board itself rather than on social media.

For the tweet: In 140 characters, express your thoughts on what you learned in your research; also, please include a hashtag.

For the e-mail: Compose a short e-mail relating to your chosen topic. The e-mail must include a “to:” and “subject:” line and an appropriate “signature;” it should have an introductory greeting, set the context, provide the interesting information, including at least one reference to a source, and have a concluding statement. The e-mail should not exceed 6–8 sentences total.

For the Facebook post: In a posting to your followers, craft a summary of your discovery that also expresses your reaction to the information and possible ways your followers might need or use your discovery. For each entry, explain the “voice” you have adopted (your perspective), your intended audience, and your purpose behind the communication. Also, discuss how the different platforms affected your purpose, audience, and message.

Justification: In a brief, 3–5-sentence paragraph, explain some of your choices—such as vocabulary, tone, details and examples, and type of research cited—that shape the message and how the message might affect people. Do not attach the template. Instead, copy and paste your filled-out template directly into the Discussion Board.

Second Assignmentassignmentcreate 3 Original Written Responses To The

Research the role and purposes of social media in the professional world and investigate the media presence of an entity (company, political campaign, organization, or governmental agency related to your field of study). For this assignment, select one entity and analyze its use of its website and social media pages, identifying strengths, weaknesses, advantages, liabilities, and overall effectiveness of its online presence.

Next, conduct online research and use CTU Library databases to investigate the importance and benefits of having an online presence for such entities. Focus on general benefits rather than specifics of your chosen entity.

Fill out the Unit 3 Discussion Board Template by: (1) Stating the name of your entity and explaining your interest in it in a couple of sentences; (2) providing hyperlinks to three online sites used by the entity, including its main website; (3) summarizing the effectiveness of the entity’s online presence, quality of communication, and areas for improvement in 3–5 sentences; and (4) citing four credible sources discussing the importance and benefits of an online presence, with at least two from library resources. Include a sentence summary of each article.

Do not attach the template. Instead, copy and paste your completed template directly into the discussion board.

Paper For Above instruction

Introduction

The proliferation of social media in the professional realm underscores its significance as a strategic tool for communication, branding, and stakeholder engagement. Organizations, governmental agencies, and political campaigns leverage social media platforms to shape public perception, disseminate information swiftly, and foster community engagement. This paper explores the multifaceted roles and benefits of social media in professional contexts, analyzing a specific organization’s digital presence and reviewing scholarly and industry research on the importance of an online presence.

Part 1: Analysis of an Organization's Social Media Presence

For this analysis, I selected the United Nations (UN), an international organization committed to global peace, development, and human rights. My interest in the UN stems from its influential role in international affairs and its extensive use of social media to communicate its missions worldwide. The UN maintains active profiles on platforms such as Twitter, Facebook, and YouTube, which collectively serve to inform and mobilize a global audience.

Hyperlinks to the UN’s main website and its social media platforms include:

The UN’s online presence is generally effective, characterized by clear, consistent messaging that aligns with its mission. Its social media accounts frequently feature timely updates on global issues, engaging visuals, and calls to action. However, some areas for improvement include increasing interactive content and addressing diverse linguistic needs to reach non-English speaking audiences more effectively.

Part 2: Importance and Benefits of Online Presence for Organizations

Research in academic journals and industry reports highlights several key advantages of maintaining a robust online presence. These include increased visibility, enhanced credibility, real-time communication capabilities, and broader stakeholder engagement (Kaplan & Haenlein, 2010). A strong digital presence can bridge geographical gaps, facilitate transparency, and foster trust among audiences (Liu & Arnett, 2000). Conversely, weaknesses such as mismanagement of social media, lack of authentic engagement, or security vulnerabilities can pose significant liabilities (Kietzmann et al., 2011).

Conclusion

In conclusion, social media plays a vital role in advancing organizational goals within the professional landscape. The UN’s example illustrates both the strengths and challenges inherent in digital communication strategies. Continued investment in social media, with a focus on authentic engagement and linguistic inclusivity, can significantly enhance an organization’s effectiveness and impact.

References

  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
  • Liu, C., & Arnett, K. P. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information & Management, 38(1), 23-33.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
  • Smith, A., & Anderson, M. (2018). Social media use in 2018. Pew Research Center. https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
  • Turban, E., et al. (2018). Social media and e-marketing. In E. Turban (Ed.), Electronic Commerce 2018: A Managerial Perspective (pp. 137-150). Springer.
  • Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
  • Cook, S., & Campbell, D. T. (1979). Quasi-experimentation: Design & analysis issues for field settings. Houghton Mifflin.
  • Li, H., & Bernoff, J. (2011). Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business Review Press.
  • Treem, J. W., & Leonardi, P. M. (2012). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and universality. Communication Yearbook, 36, 143-189.
  • O’Reilly, T. (2005). What is Web 2.0: Design patterns and business models for the next generation of software. O’Reilly Media.

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