Goals, Objectives, And Target Publics Assignment Create The

Goals Objectives And Target Publicsassignmentcreate The Goalobjec

Goals, Objectives, and Target Publics Assignment: Create the Goal, Objectives, and Target Publics for your PR Plan. Section 1 (One short paragraph): The definition of macro-level campaign goal(s): Specify at least one overarching goal for your plan (e.g., "The American Heart Association seeks to educate people about the importance of pro-actively taking care of their heart health."). Your goal should be broad without being too broad (e.g., The American Heart Association wants everyone to have a healthy heart) while still telegraphing a direction for related communication efforts. Section 2 (Three paragraphs): The identification of three target publics affected by this situation: Address audiences in strategic terms (e.g., in order of importance to the organization or those most greatly affected by the situation). Explain why each public is appropriate and important to the client’s goal. Provide general demographic descriptions of each audience (e.g., age, sex, race, income levels, education, political affiliations, etc.), assuming this information is relevant to the situation. The U.S. Census Bureau’s website may be helpful for that. Then, offer some psychographics (values, beliefs, hobbies, media and shopping habits, etc.) based on your observations. Section 3 (three complete, separate sentences). The articulation of three campaign objectives: Objectives must correspond to your campaign goal and your target public(s). State objectives in realistic and measurable terms. For example, don’t just say that you hope to “raise public awareness” about an issue; instead, quantify the amount or percent of change you hope to achieve (e.g., “Raise awareness of issue X among by 25 percent by .”). Remember that objectives reflect the change you want to see in publics’ awareness, attitudes and beliefs (so, increasing the number of press releases from the org or fixing the client’s website would NOT be objectives: they are activities or tactics that the org can use to meet objectives, and we’ll get to that later). This might seem like a short assignment, length-wise. But it's important to carefully consider and fine-tune each section! Think back to the insights you learned from your research and let that be your guide.

Paper For Above instruction

The overarching goal of this public relations campaign is to increase awareness and foster proactive health behaviors among young adults aged 18-30 regarding mental health resources and stigma reduction. This goal is focused yet broad enough to encompass various communication strategies aimed at improving mental health literacy and reducing societal stigma—core issues that impact public well-being. The campaign aims to empower young adults to seek help early and normalize conversations around mental health, positioning the organization as a trusted source and advocate in this space.

The first target public comprises college students and young professionals, ages 18-25, predominantly enrolled or employed in urban and suburban areas with diverse racial and socioeconomic backgrounds. This group is crucial because they are at a pivotal life stage where mental health issues often surface, and early intervention can significantly influence long-term outcomes. Demographically, this audience includes both males and females, with income levels typically ranging from low to middle income, and educational attainment often with at least some college experience. Psychographically, they value authenticity, peer connection, and social acceptance; are active on social media platforms such as Instagram, TikTok, and Twitter; and tend to follow health and wellness trends online. They generally favor media that aligns with youth culture, including streaming services and digital influencers, making digital channels their preferred communication medium.

The second target public consists of parents and guardians of adolescents, aged 35-50, primarily of middle to upper-middle income, with higher education levels. This demographic is important because they influence young people's attitudes towards mental health and can serve as facilitators for intervention, support, and destigmatization. These audiences tend to value family stability, health, and education; their media consumption includes newspapers, online news portals, and family-oriented television programming. Psychographically, they prioritize health and safety, are proactive about seeking information, and are motivated by the desire to safeguard their children’s futures. They are likely to engage with content that emphasizes safety, family well-being, and the importance of mental health support, often through online parenting forums and community groups.

The third target public includes mental health professionals, educators, and school counselors, ages 30-60, with significant influence within their communities and institutions. This group is essential because they are trusted sources of information and support, able to implement intervention programs and influence policy change. Demographically, they often have advanced degrees and work within healthcare, educational, or community service sectors. Psychographically, this public values professionalism, ongoing education, and advocacy. They favor detailed, evidence-based content, professional development opportunities, and community engagement activities, often accessing information through professional journals, conferences, and association memberships. Engaging this public aims to facilitate multipliers of the campaign's messages and promote systemic change.

The first objective is to increase mental health awareness among young adults aged 18-25 by 30 percent within six months, as measured through pre- and post-campaign surveys assessing recognition of mental health resources and stigma. The second objective is to enhance parental engagement with mental health topics by 20 percent among parents aged 35-50 within seven months, tracked through online engagement metrics and participation in related events. The third objective is to improve knowledge and advocacy capacity among mental health professionals and educators by 25 percent within eight months, gauged through surveys and participation rates in training programs. Achieving these objectives will help create a supportive environment where mental health issues are addressed openly and effectively across different societal sectors.

References

• American Psychological Association. (2019). Mental health facts and statistics. APA.
• Centers for Disease Control and Prevention. (2021). Youth Mental Health. CDC.
• Keyes, K. M., et al. (2019). Mental health disparities among young adults. Journal of Adolescent Health, 64(2), 150-157.
• Marmot, M. (2020). Social determinants of health inequalities. The Lancet, 395(10226), 1064-1071.
• National Institute of Mental Health. (2022). Mental health information. NIMH.
• Perkins, D. F., & Torres, C. (2020). Promoting mental health in youth. Journal of Community Psychology, 48(5), 1234-1245.
• Smith, A., & Anderson, M. (2019). Social media use in young adults: Impacts on health. Pew Research Center.
• World Health Organization. (2022). Adolescent mental health. WHO.
• Zhou, Y., et al. (2021). Digital interventions for mental health promotion. Computers in Human Behavior, 124, 106930.
• U.S. Census Bureau. (2020). Demographic and Housing Data. USCB.