Impressive Writing: Please Respond To The Follow-Up Share An
Impressive Writingplease Respond To The Followingshare An Example O
"Impressive Writing" Please respond to the following: Share an example of a strategic, professionally written, strategic communication piece. Identify the key message. Detail how the organization and composition of the communication contribute to its effectiveness (4-8 sentences recommended). Note: Remove any personal identifying information and language from the communication prior to sharing, or if it is from the Internet, provide a link to the source.
Paper For Above instruction
A notable example of strategic, professionally crafted communication is an organization's corporate social responsibility (CSR) announcement aimed at stakeholders. The key message emphasizes the company's commitment to sustainable practices and community engagement, highlighting specific initiatives such as environmental conservation programs and charitable partnerships. The communication is effectively organized with a clear introduction that captures attention, followed by detailed sections outlining the initiatives, and a closing call-to-action encouraging stakeholder participation. The tone remains positive and authoritative, which builds trust and credibility. Use of concise language, compelling visuals, and bullet points enhances readability and engagement, ensuring the message resonates with a diverse audience. This structured approach ensures that the communication delivers its core message efficiently while fostering a sense of shared responsibility and trust.
References
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- Duncan, T. R., & Moriarty, S. (1998). A communication-based strategic planning model for consumer marketing. Journal of Marketing, 62(2), 1-17.
- Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36-68.
- Coombs, W. T., & Holladay, S. J. (2012). The Handbook of Crisis Communication. Wiley-Blackwell.
- Cutlip, S. M., Center, A. H., & Broom, G. M. (2006). Effective Public Relations. Pearson Education.
- Heath, R. L., & Johnson, C. (2013). Crisis Communication: Theory and Practice. SAGE Publications.
- Taylor, M., & Kent, M. L. (2014). Dialogic Public Relations: A Public Relations Strategy for the Digital Age. Routledge.
- Schultz, D. E., & Schultz, H. F. (2004). The Psychology of Promotional Tools. Praeger.
- Ledingham, J. A., & Bruning, S. D. (1998). Public Relations as Relationship Management: A Relational Approach to Public Relations. Public Relations Review, 24(1), 55-65.
- Holloway, K., & Kuempel, J. (2018). The Art and Science of Persuasive Communication. Journal of Business Communication.