Key Issues In Building An E-Commerce Presence You Are At ✓ Solved

Key Issues In Building An E Commerce Presenceyou Are At

You are at a luncheon for enhancing literacy in your local community. It is one of your passions. You are seated next to a person who runs a well-established chain of local BBQ restaurants. The owner says, “I do not want to just throw my money at an unsupported solution just because some tech person says it works.” They begin chatting with you, and here are the questions you are asked. Complete both 1 and 2 in your main post.

1. Briefly explain the process of what would happen to build the solution for the chain of BBQ restaurants. What development methodology for the online solution would be used? Address the projected benefits of the proposed direction.

2. Create a table that has suggestions for each of the following, with a rationale for why you made each recommendation:

• Development tools
• Hardware
• In-house or outsource
• M-Commerce
• Merchant software
• Software
• Web servers
• Website performance improvement

Response Parameters: Prompts for this course are not opinion questions and should, therefore, be supported with scholarly sources. You can use the textbook, but that does not count as your obtained scholarly source. Scholarly sources should be from current peer-reviewed journal articles (published within the last 36 months) and support your content. So, one of your sources for each of your main posts needs to be published in a valid scholarly journal within the last 36 months—older will not count as your supporting source. However, you may include older sources, in addition to more current ones, to further support your posts. The Proposal requires you to propose a solution that will be supported with sources, as you will be asking to be funded. Scholarly sources carry more weight, as they have been validated. Wikipedia, for example, is not a valid source for an academic environment. Peer responses should also be supported with sources that can be from the textbook, peer-reviewed journal articles, and other reputable sources.

Posts should be 300 words in length. A minimum of one obtained scholarly source is needed, and it should be included in the reference list at the end of the post. All content from the source should be properly cited or quoted in the post, using APA or MLA format. Reminder that quoted content should make up no more than 20% of your post and should be reserved for content, such as statistics and dollar amounts. Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

Paper For Above Instructions

Building a strong e-commerce presence for a local BBQ restaurant chain involves several critical steps, from understanding the business requirements to selecting the appropriate technologies for implementation. Here is a detailed overview of the process, the development methodology to be used, and the projected benefits.

Development Process

The first step in building an e-commerce solution is conducting a comprehensive needs assessment. This includes engaging with stakeholders, such as the restaurant owner, staff, and customers, to determine their expectations and requirements. Through interviews and surveys, we can gather detailed insights into the features required for the e-commerce platform, such as menu display, online ordering capabilities, payment processing, and customer account management. The second step is to structure the e-commerce site layout based on this assessment.

Development Methodology

A flexible Agile development methodology will be employed for this project. Agile allows for iterative development and continuous feedback, enabling the team to make necessary adjustments throughout the development process (Schwaber, 2019). An Agile approach is particularly useful in the context of e-commerce, where market conditions and customer preferences can change rapidly. By utilizing Scrum (a framework within Agile), we can prioritize the restaurant’s immediate needs, deliver functional components quicker, and refine them based on user testing.

Projected Benefits

The comprehensive e-commerce solution will enhance the restaurant’s operational efficiency by automating order processing and payment collection. This can lead to increased sales as customers will have a convenient method to order food online. Additionally, by developing a mobile-optimized platform, the restaurant can cater to a growing number of mobile users, thus enhancing user experience and satisfaction (Kumar, 2020). Other benefits include improved data analytics for customer preferences and the ability to launch marketing campaigns more effectively.

Recommendations Table

Conclusion

In conclusion, establishing an e-commerce presence for the BBQ restaurant chain is not merely about technology implementation; it involves a strategic approach to ensure that the solution aligns with the business goals and customer expectations. Through the use of an Agile methodology, a well-planned infrastructure, and customer-oriented features, the restaurant can significantly enhance its market presence and profitability.

References

• Kumar, A. (2020). Mobile commerce: Opportunities and challenges. Journal of Business Research, 118, 382-390.
• Schwaber, K. (2019). The Scrum Guide. Scrum.org.
• Joseph, M., & Leon, S. (2021). E-commerce platforms comparison: An evaluation framework. International Journal of Information Management, 60, 102373.
• Ryan, W. J. (2022). The role of e-commerce in the food service industry. Journal of Service Research, 25(3), 341-355.
• Blázquez, M. (2020). E-commerce: What can we learn from customer behavior? Journal of Retailing and Consumer Services, 55, 102134.
• Fang, Y., & Wu, X. (2020). Mobile payment in the food industry: A review of recent developments. Journal of Business Research, 112, 35-45.
• Liu, S., & Zhang, H. (2021). Integration of online and offline retailing: A study of consumer behavior. Journal of Retailing, 97(4), 497-514.
• Suh, A., & Lee, Y. (2021). The future of e-commerce: Trends and predictions. Business Horizons, 64(5), 685-696.
• Chong, A. Y., & Kwan, C. (2020). Adoption of innovative payment methods: A technology acceptance model perspective. Journal of Retailing and Consumer Services, 56, 102121.
• Martínez-Ruiz, M. P., & Rojas-Méndez, J. I. (2021). Consumer trust in e-commerce: The role of institutional factors. Journal of Business Research, 129, 636-647.