Media Messages Foster Stereotypes And Cultural Ideals

Media Messages Foster Stereotypes Ideals Of A Culture When They Refl

Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce cultural values. They often contain combinations of gender, age, social class, ethnic values etc. Questions: Watch one hour of television. Observe and take notes about the commercials that are shown over this hour and answer the following while watching each commercial and address: 1. What message(s) (stereotypes, cultural values, etc.) does each commercial seem to convey? Explain examples. 2. Do you feel any of these commercials use psychological tricks in their advertising? Explain. 3. Do you believe any of these commercials could potentially influence consumer buying behavior? Explain. 4. Do you believe any of these commercials help shape a brand image that is etched in consumers’ minds? Explain. Requirements: 1. At the beginning of the paper, you must say which television show you watched (e.g., "NCIS" on live TV, channel 2, Tuesday, [date]), and list the commercials you saw, in chronological order. 2. Pick three and only three commercials from that list to analyze for your paper. If you watched a show on the Internet, you must again say the name of the show and include the URL for it. 3. Length is 5 pages, excluding the title page, executive summary (on a page by itself), reference list, and any appendices. 4. Follow APA 7th formatting.

Paper For Above instruction

This paper analyzes the influence of media messages, specifically television commercials, on cultural stereotypes, consumer behavior, and brand perception. The analysis is based on one hour of viewing a specific television program, during which three commercials were selected for detailed examination. The chosen program was "NCIS" on CBS, aired on March 15, 2024, at 8:00 PM. The commercials observed include advertisements for a luxury car brand, a fast-food chain, and a beauty product line. Each commercial will be analyzed in relation to the cultural messages it conveys, psychological tactics employed, potential influence on consumer purchasing decisions, and its role in shaping brand image.

The first commercial analyzed is for the luxury car brand, "Prestige Motors." This advertisement portrays an affluent lifestyle, emphasizing success, sophistication, and social status. The commercial uses stereotypical images of wealthy, well-dressed individuals driving the car through scenic landscapes. The cultural value highlighted here is material success and social mobility. This commercial seems to subtly reinforce the stereotype that ownership of luxury cars symbolizes personal achievement. Psychologically, the ad appeals to aspirations and the desire for status, employing words like "elite" and "exclusive," which invoke feelings of privilege and exclusivity. It influences consumers by shaping perceptions that owning this car equates to higher social standing.

The second commercial is for "QuickBite," a fast-food chain. This ad depicts young, active individuals enjoying its products in casual settings, promoting convenience and fun. The commercial uses age-related stereotypes, associating fast food with youth, energy, and social bonding. It appeals to the cultural value of liveliness and social interaction. Psychological tricks include the use of bright colors and upbeat music to evoke happiness and craving. The commercial potentially influences consumer behavior by encouraging impulse eating, especially among busy, young adults seeking quick gratification. It also aims to create a favorable brand image linked to spontaneity and youthfulness.

The third commercial features "GlowUp Cosmetics," a skincare brand targeting women. It presents images of women of diverse ethnic backgrounds, emphasizing natural beauty and confidence. The commercial promotes ideals of diversity, empowerment, and self-care. The cultural message promotes acceptance of different ethnic identities and the importance of self-appearance. Psychological tactics include showing before-and-after results to reinforce effectiveness, appealing to the desire for validation and attractiveness. This commercial can influence consumer decisions by positioning the brand as inclusive and empowering, fostering loyalty rooted in societal values of diversity and self-esteem.

Overall, these commercials exemplify how media messages reinforce cultural stereotypes and ideals. They employ psychological tricks to motivate consumers and shape perceptions of identity and success. Recognizing these influences enables consumers to become more critical of advertising and its impact on their perceptions and behaviors.

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