Millennia Atlantic University Chapter 3 Test ✓ Solved

Millennia Atlantic University chapter 3 Test

1. Why is analyzing important to composing an effective message?

2. Explain the difference between the primary audience and the secondary audience.

3. What is the difference between primary research and secondary research? Describe a business communication situation in which you would want to use both types of research to support a message.

4. Why is it important to consider your audience when analyzing your medium options?

5. What is required to achieve a successful collaboration among team members?

6. Name and give examples of two purposes or reasons why you communicate.

7. Compose a sentence that uses passive voice. Revise the sentence to use active voice.

8. When analyzing content, you should include information that both supports and contradicts your message. Failure to do is known as what?

9. Explain how reviewing feedback helps you improve your communication strategy.

10. How is abstract language defined and what is the difference between it and concrete language?

B. Key Terms Select the correct term from the list to match each definition WORD LIST a. secondary audience b. clichés c. redundancy d. slang e. localization f. primary audience g. parallel phrasing h. ACE i. push communication j. pull communication

1. At work, you emailed your supervisor with a request to leave early due to a medical appointment. Your boss is the __________ of your email.

2. My favorite kinds of movies are comedy, romantic, and those full of action. This is NOT an example of __________.

3. Most workers begin their day at 8:00 am in the morning. This is an example of __________.

4. Last but not least, work like a dog, easier said than done, and so on, are examples of __________________________.

5. _____________is defined as an informal, nonstandard form of communication used within certain group but often does not include people of other cultures and countries.

6. ____________ is defined as the process of adapting text to local languages, cultures, and countries.

7. A group of workers presented a proposal to their supervisor about modifying the work hours. The supervisor, who feels like he doesn’t have the authority to approve this proposal, decides to get the opinion of the company’s CEO by forwarding him the proposal. The CEO is the __________ of the proposal.

8. This type of communication includes phone calls, instant messages, and video conferencing. ____________________________.

9. In this type of communication, information is stored in a location where it can be conveniently retrieved when needed. _______________________.

10. The more you use this process, the more successful your communication becomes. __________________.

C. Critical Thinking Questions Assume that you work at a bookstore near campus and would like to propose to your supervisor that the bookstore stay open two hours later each evening during the week. You need to choose whether to write your proposal in an email or to request a face-to-face meeting. Your supervisor has no preference about how you communicate. Which medium would you choose, and why?

2. Assume that you work for a supervisor who generally prefers to receive email messages rather than have face-to-face meetings. Identify at least two circumstances in which you believe it would be better to request a meeting to discuss an issue rather than send an email. Explain your rationale.

Paper For Above Instructions

Analyzing is critical to composing effective messages because it helps the communicator understand the audience's needs, preferences, and expectations. It involves examining the context and purpose of the message to tailor it appropriately, ensuring clarity and relevance. When a message is well-analyzed, it is more likely to achieve its intended goal, whether that is to inform, persuade, or motivate action.

The primary audience refers to those who will directly receive the message and take action based on it, while the secondary audience encompasses those who may be indirectly influenced by the message or who may provide input. For example, in a business setting, the primary audience may be the decision-makers who need to act on a proposal, while the secondary audience might include colleagues who will support the proposal's implementation.

Primary research involves gathering data firsthand through methods such as surveys, interviews, or experiments, while secondary research relies on existing information such as reports, studies, and articles. In a business communication scenario, a marketing manager may use primary research to conduct customer surveys for feedback on a product launch while leveraging secondary research, like industry reports, to provide background context and support for their findings.

Considering the audience when analyzing medium options is crucial as different audiences may have varied preferences and understandings of communication channels. For instance, certain audiences may benefit more from face-to-face meetings where non-verbal cues are critical, while others may prefer emails for their accessibility and time efficiency. This consideration ensures that the chosen medium facilitates effective communication.

Successful collaboration among team members requires clear communication, mutual respect, and trust. Effective collaboration is fostered by open dialogue, where all members feel valued and are encouraged to contribute their ideas. Additionally, setting common goals and ensuring everyone understands their roles can support effective teamwork.

There are numerous reasons to communicate, including to inform and to persuade. Informing may involve sharing vital company updates, while persuading may encompass convincing stakeholders about the benefits of a new policy. Both reasons serve distinct purposes in organizational communication and emphasize the importance of clarity and intent in messaging.

For example, a sentence in passive voice could be: "The proposal was submitted by the team." Revise it to active voice: "The team submitted the proposal." This transformation highlights the subject's role in carrying out the action, improving clarity.

Failing to include information that both supports and contradicts a message is known as confirmation bias. This oversight can lead to one-sided reasoning and undermine the credibility of the communication, as it presents an incomplete picture of the topic at hand.

Reviewing feedback is essential for improving communication strategies as it provides insights into how messages are received and interpreted. Constructive feedback allows communicators to identify blind spots, adapt their approach, and enhance the effectiveness of future messages. Regularly engaging with feedback ensures a continual learning process and helps refine communication skills.

Abstract language refers to concepts that are general and intangible, often making it difficult for the audience to grasp the message fully. In contrast, concrete language provides specific, tangible details that create clear images and understanding. For example, saying "growth" is abstract, while "increased sales of $10,000" is concrete. Effective communication often strikes a balance between these two types of language.

In the context of the bookstore proposal, choosing to write an email could be more effective than a face-to-face meeting. This medium allows for a structured presentation of ideas, giving the supervisor time to reflect on the suggestion. Additionally, having the proposal in written form provides a reference point for future discussion.

However, there are instances when a face-to-face meeting may be preferable, such as when the topic involves sensitive issues that may need a personal touch, or when immediate feedback is necessary to address concerns. In such cases, in-person communication can foster an atmosphere of trust and openness, leading to more productive discussions.

References

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• Guffey, M. E., & Loewy, D. (2018). Business Communication: Process and Product. Cengage Learning.
• Locker, K. O., & Kaczmarek, S. K. (2018). Business Communication: Building Critical Skills. McGraw Hill.
• Thill, J. V., & Wallace, R. B. (2016). Excellence in Business Communication. Pearson.
• Porter, L. W., & Steers, R. M. (2019). Organizational Behavior. McGraw Hill.
• Miller, K. (2021). Organizational Communication: Approaches and Processes. Cengage Learning.
• Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
• Robles, M. M. (2012). Executive Perceptions of the Top 10 Soft Skills Needed in Today’s Workplace. Business Communication Quarterly, 75(4), 453-465.
• Garrison, D. R., & Anderson, T. (2011). E-learning in the 21st Century: A Community of Inquiry Framework for Online Learning. Routledge.
• Harris, T. E. (2017). Effective Communication Skills for Managers. Routledge.