Prepare A 10- To 12-Slide Presentation With Speaker N 939162 ✓ Solved

Prepare a 10- to 12-slide presentation with speaker notes us

Prepare a 10- to 12-slide presentation with speaker notes using the resources on Reebok (Chapter 14) from the Clow & Baack blog. Answer the following: 1) Examine Reebok's website, Reebok's YouTube channel and Reebok Hockey channel. Why does Reebok have two different channels? How well are the two channels integrated with the website? Provide specifics. 2) Watch the "Shaq Attaq" ad: does it perpetuate stereotypes in advertising or is it good target marketing? Justify. 3) Watch the "Race the City" ad: evaluate the ad. 4) Watch the "Skyscape Forever" ad: is it too sexual? Why or why not? 5) Comment on the video with Miranda Kerr unveiling the Skyscape Forever shoes. 6) Examine Reebok's three Facebook pages: what similarities and differences do you see? Why would Reebok have three different pages? 7) Examine Reebok's two Instagram pages: what similarities and differences do you see? Why would Reebok have two different Instagram pages? Format the presentation consistent with APA guidelines.

Paper For Above Instructions

Executive summary

This paper summarizes a 10–12-slide presentation with speaker notes based on Reebok-related resources (Clow & Baack) and primary social media assets. It evaluates Reebok's website, YouTube presences (main and Hockey), key ads ("Shaq Attaq," "Race the City," "Skyscape Forever"), a Miranda Kerr product unveiling video, three Facebook pages, and two Instagram pages. The analysis addresses channel strategy, integration, creative evaluation, audience targeting, and recommended presentation organization aligned with APA formatting guidance (Clow & Baack, 2016).

1. Channel strategy: two YouTube channels

Reebok operates a primary brand YouTube channel plus a specialized "Reebok Hockey" channel to serve distinct audience segments (Clow & Baack, 2016). The primary channel focuses on lifestyle, training, celebrity endorsements, and global brand storytelling, while the Hockey channel centers on sport-specific content (game highlights, product demos for hockey skates and protective gear). This dual-channel approach follows best practices for segmentation and content relevance: separating sport-specific technical audiences from broader lifestyle followers reduces noise and improves search relevance (Kaplan & Haenlein, 2010).

Integration with the Reebok website is mixed. Best practice is clear cross-linking (embedded playlists, calls-to-action to product pages, and social metadata). Reebok's main site typically embeds flagship videos and links to the main YouTube channel, and the Hockey product pages often include hockey-specific video content or links to the Hockey channel (Reebok, n.d.). Where integration is strong, product pages feature the relevant videos and shop links; where weaker, some video content lives only on YouTube with missed e-commerce CTAs. Specific recommendations for the presentation: show screenshots of site embeds, link placement, and examples of video-driven product pages (Clow & Baack, 2016).

2. "Shaq Attaq" ad: stereotype or targeted marketing?

The "Shaq Attaq" ad uses Shaquille O'Neal's public persona—larger-than-life, humorous, competitive—to position the shoe as performance-driven and bold. When judged as targeted marketing, the ad aligns celebrity endorsement with a clear segment: basketball players and fans who value power and presence. However, some creative elements could border on stereotype if they rely on exaggerated athletic tropes or caricatures of athlete identity (Goffman, 1979). My evaluation: the spot functions primarily as targeted celebrity-driven marketing rather than a harmful stereotype, because it leverages Shaq's authentic brand equity and performance story while avoiding demeaning portrayals. An APA-consistent speaker note should cite athlete-endorsement research and note cultural sensitivity (Tuten & Solomon, 2018).

3. "Race the City" ad: evaluation

"Race the City" is a lifestyle-performance hybrid ad that emphasizes urban running culture, speed, and community. The creative uses kinetic cinematography, on-screen metrics, and social proof to position Reebok as a brand for urban athletes. The ad is effective in emotional and functional appeal: it showcases product utility (shoe performance) and lifestyle aspiration (urban running culture). Recommended critique points for slides: target audience, message clarity, use of music and editing, and measurable engagement outcomes (Reebok, n.d.; Kaplan & Haenlein, 2010).

4. "Skyscape Forever" ad: sexualization assessment

Evaluating whether "Skyscape Forever" is "too sexual" requires analyzing visual framing, camera focus, attire, and implied messaging against societal norms and advertising ethics (Goffman, 1979; Gill, 2007). The ad’s primary aim is likely to highlight comfort, style, and female empowerment; if the creative focuses on athletic performance and product features while portraying the talent respectfully, it is not inherently oversexualized. If camera framing or context objectifies the model or reduces her to a sexualized prop, that would be problematic. My judgement: the spot generally emphasizes lifestyle and aesthetics more than gratuitous sexualization, but close critique of framing and audience response metrics should be included in speaker notes (Tuten & Solomon, 2018).

5. Miranda Kerr unveiling Skyscape Forever

The Miranda Kerr unveiling video functions as influencer/celebrity marketing: it humanizes the launch, adds aspirational credibility, and provides product demonstration. Influencer content increases trust and can shorten the purchase funnel when integrated with shoppable links (Kaplan & Haenlein, 2010). In the presentation, include speaker notes that reference disclosure, authenticity, and trackable outcomes (click-throughs to product pages) to demonstrate return on investment (Clow & Baack, 2016).

6. Three Reebok Facebook pages: similarities and differences

Reebok often maintains multiple Facebook pages to serve geographic markets, product lines, or audience segments (e.g., global brand page, region-specific pages, and a sports-specific page). Similarities: brand voice, visual identity, and cross-promotional posts. Differences: localized language, event promotions, product assortments, and community management styles. Rationale: segmentation, localized marketing, compliance with regional regulations, and tailored promotions improve relevance and engagement (Tuten & Solomon, 2018). For the slide deck, include side-by-side comparisons of post types, engagement metrics, and examples of localized campaigns (Reebok, n.d.).

7. Two Reebok Instagram pages: similarities and differences

Two Instagram pages usually reflect a lifestyle/brand account and a performance/specific-line account. Similarities include visual branding, hashtags, and occasional cross-posting. Differences include content focus (fashion and influencers vs. performance, athlete testimonials, or product technical shots), posting frequency, and audience tone. Maintaining two accounts allows tailored content strategies that serve both aspirational consumers and sport-specific buyers while optimizing algorithmic reach (Kaplan & Haenlein, 2010).

Presentation structure and APA formatting

Recommended slide outline (10–12 slides) with speaker notes: 1) Title and APA cover; 2) Objectives and sources; 3) Channel strategy overview; 4) Website + YouTube integration (examples); 5) Shaq Attaq analysis; 6) Race the City analysis; 7) Skyscape Forever analysis; 8) Miranda Kerr video analysis; 9) Facebook pages comparison; 10) Instagram pages comparison; 11) Strategic recommendations; 12) References (APA). Speaker notes should cite sources in APA author–date style and indicate where to include screenshots and timestamps for videos (Clow & Baack, 2016).

Conclusion

Reebok’s multi-channel social strategy is consistent with segmentation and IMC best practices, though integration gaps (missing e-commerce CTAs or inconsistent embedding) can be improved. Creative content generally aligns with target segments; some ads require sensitivity review for stereotyping or sexualization risk. The final slide deck should combine screenshots, video timestamps, analytic insights, and APA-formatted citations in speaker notes for academic rigor and practical utility.

References

  • Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications. Pearson. (See Chapter 14 online resources for Reebok case materials.)
  • Reebok. (n.d.). Reebok corporate website. Retrieved from https://www.reebok.com
  • Reebok. (n.d.-a). Reebok YouTube channel. Retrieved from https://www.youtube.com/user/Reebok
  • Reebok Hockey. (n.d.). Reebok Hockey YouTube channel. Retrieved from https://www.youtube.com/c/ReebokHockey
  • Reebok. (n.d.-b). "Shaq Attaq" [Video]. YouTube. Retrieved from Reebok channels (see timestamps for ad).
  • Reebok. (n.d.-c). "Race the City" [Video]. YouTube. Retrieved from Reebok channels (see timestamps for ad).
  • Reebok. (n.d.-d). "Skyscape Forever" and Miranda Kerr unveiling videos [Videos]. YouTube / Reebok social pages.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
  • Goffman, E. (1979). Gender advertisements. Harvard University Press.
  • Tuten, T. L., & Solomon, M. R. (2018). Social media marketing (3rd ed.). Sage.

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