Prior To Completing This Assignment, Review Chapter 2 Sectio

Prior To Completing This Assignment Review Chapter 2 Section 21 In

Research and find McDonald's mission statement. Then, analyze how it provides guidance for the company's organizational activities. Evaluate the mission statement based on the four questions from Hull (2013) and your week’s readings. Rate the mission statement using the Fortune 500 five-star system, explaining your reasoning. Finally, rewrite the mission statement to better address the four questions and form a comprehensive mission statement.

Paper For Above instruction

McDonald's, one of the most recognizable fast-food chains globally, states its mission statement as: "To provide the highest quality food and excellent service in a clean, welcoming environment at affordable prices." This mission reflects the company's core purpose and strategic focus, guiding its operational and branding activities worldwide. It emphasizes quality, customer service, cleanliness, and affordability, which are central to McDonald's brand identity. These elements influence decisions related to menu development, customer experience, store design, and pricing strategies, ensuring consistent delivery of value aligned with customer expectations.

Evaluating the mission statement against the four questions outlined in Hull’s (2013) article provides clarity on its effectiveness. The first question asks if the mission statement clarifies the company's purpose. McDonald's mission explicitly states its commitment to quality, service, environment, and price — core aspects that answer the purpose of providing accessible fast food. The second question examines whether it describes the company’s primary activities. It does this by mentioning food provision, customer service, and maintaining a welcoming atmosphere, aligning actions with stated values.

The third question considers if the mission statement inspires employees and stakeholders. McDonald's mission's focus on quality and service can motivate staff to uphold standards and foster pride in their work. The commitment to a welcoming environment also encourages a customer-centric culture, which can resonate throughout the organization. The fourth question asks if it guides strategic decisions. Indeed, McDonald's focus on quality, service, cleanliness, and affordability informs decisions on menu innovation, store design, and marketing strategies, ensuring alignment with its core purpose.

In terms of a rating within the Fortune 500 five-star system, McDonald's mission statement would likely receive four stars. While it effectively communicates purpose and operational focus, it could be more inspiring or distinctive to earn the highest rating, particularly by explicitly articulating a long-term vision or societal commitments, which are increasingly valued by consumers and stakeholders.

To improve McDonald's mission statement and better address all four questions, a revised version might be: "Our mission is to deliver delicious, high-quality food and exceptional service in a clean, welcoming environment, continually innovating to meet our customers' evolving needs while promoting sustainability and community well-being." This version explicitly states a commitment to quality and service, emphasizes innovation and adaptation, and incorporates societal values like sustainability and community support, making it more comprehensive and motivating for stakeholders. It guides strategic planning, inspires employees, clarifies purpose, and reflects the company's ongoing commitments beyond immediate operational goals.

References

  • Hull, C. (2013). Answer 4 questions to get a great mission statement. Fortune Magazine.
  • McDonald's Corporation. (2023). Our Mission & Values. Retrieved from https://www.mcdonalds.com
  • Leisner, S., & Kappos, A. (2019). Strategic management and organizational performance. Journal of Business Strategy, 40(3), 23-31.
  • Barney, J. B., & Hesterly, W. S. (2019). Strategic Management and Competitive Advantage: Concepts and Cases. Pearson.
  • Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78.
  • Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
  • Drucker, P. F. (2007). The Effective Executive. HarperCollins.
  • Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy. Harvard Business Review Press.
  • Senge, P. M. (2006). The Fifth Discipline: The Art & Practice of The Learning Organization. Doubleday/Currency.
  • Freeman, R. E. (2010). Strategic Management: A Stakeholder Approach. Cambridge University Press.

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