Project Charter Scoring Guide Criteria: Non-Performance & Ba

Project Charter Scoring Guidecriteria Non Performance Basic Proficient

Describe the business requirements for the project. Does not identify the business requirements for the project. Identifies but does not describe the business requirements for the project. Describes the business requirements for the project. Analyzes in a detailed and comprehensive manner the business requirements, including the business need, objectives, and approach for the project.

Explain project assumptions, constraints, and dependencies. Does not identify project assumptions, constraints, and dependencies. Identifies but does not explain project assumptions, constraints, and dependencies. Explains project assumptions, constraints, and dependencies. Analyzes in a detailed and comprehensive manner the project assumptions, constraints, and dependencies, including the relevancy to the selected business case or workplace example.

Analyze initial risk factors to the project. Does not describe initial risk factors to the project. Describes but does not analyze initial risk factors to the project. Analyzes initial risk factors to the project. Evaluates initial risk factors to the project, including mitigating strategies and supporting resources to substantiate evaluation.

Analyze the impact of regulations and costs to the project. Does not describe the impact of regulations and costs to the project. Describes but does not analyze the impact of regulations and costs to the project. Analyzes the impact of regulations and costs to the project. Evaluates in a detailed and comprehensive manner the impact of regulations and costs to the project, including resources to support findings.

Explain who the project stakeholders are, their roles, and their responsibilities. Does not identify who the project stakeholders are, their roles, and their responsibilities. Identifies but does not explain who the project stakeholders are, their roles, and their responsibilities. Explains who the project stakeholders are, their roles, and their responsibilities. Analyzes the project stakeholder roles and responsibilities, including a comprehensive view of each participant.

Communicate in a manner that is professional and consistent with expectations for members of the project management profession. Does not communicate in a manner that is professional and consistent with expectations for members of the project management profession. Communicates in a manner that is not consistently professional or not consistent with expectations for members of the project management profession. Communicates in a manner that is professional and consistent with expectations for members of the project management profession. Communicates in a manner that is professional and consistent with expectations for members of the project management profession.

Writing is clear, well organized, and free of grammatical and other mechanical errors. Project Management Plan [Title] [Subtitle] [Learner name:] [Course number:] [Date:] Table of Contents 3 Executive Summary (Assessment Project Charter (Assessment Project Scope (Assessment Work Breakdown Structure (WBS) (Assessment Project Management Cost (Budget) (Assessment Project Management Schedule (Assessment Risk Management Plan (Assessment Project Quality Plan (Assessment Project Close and Lessons Learned (Assessment Appendices 11 References Executive Summary (Assessment 4) Project Charter (Assessment 1) Project Title: Project Start Date: Projected Finish Date: Budget Information Project Manager: Business Need Project Objectives Approach Assumptions: Constraints: Dependencies: Initial Risk Factors Regulatory Cost and Impact Roles and Responsibilities Role Name Organization and Position Responsibilities and Tasks on the Project Contact Information Project Sponsor Project Manager Title Sign-Off: Comments: Project Scope (Assessment 2) Overview Description In scope: Out of scope: Acceptance Criteria: Deliverables: Work Breakdown Structure (WBS) (Assessment 2) WBS Introduction: WBS Graphical Representations: Project Management Cost (Budget) (Assessment 3) Introduction (Intent): Project Budget: (Note: Cut/Paste Summary tab from template here. Attached budget file as a separate attachment.) Project Management Schedule (Assessment 3) Introduction (Intent): Microsoft Project Document: (NOTE: Please, also, attach your MS Project Schedule file as a separate document. Links sometimes do not work.) Risk Management Plan (Assessment 4) Introduction: Risk Matrix Introduction and Legend (Intent): Risk Description Probability (L, M, H) Impact (L, M, H) Risk Owner Risk Response (Mitigation) Project Quality Plan (Assessment 4) Introduction (Intent): Plan Quality Management Processes: · Inputs: · Tools and Techniques: · Outputs: Manage Quality Assurance: · Inputs: · Tools and Techniques: · Outputs: Control Quality: · Inputs: · Tools and Techniques: · Outputs: Project Close and Lessons Learned (Assessment 4) Appendices References 1 11 PM5018 Business Case PM5018 Business Case Cosmo, Inc.

Cosmo, Inc. is a leader in the development and distribution of wearable technology, including fitness coaching, nutritional coaching, and lifestyle advising products. The company holds a 33-percent market share in the wearable technology category. After doing marketing analysis, senior leadership realizes the onset of competition could negatively impact future earnings. CEO and President Harold Living tells his leadership Cosmo, Inc. needs a new marketing strategy to not only increase market share but to maintain current levels. Based on data analytics, Cosmo decides to incorporate technology trends into the company’s strategic marketing, including: · Internet of Things (IoT). · Digital services. · Data analytics. · The mobile technology movement.

Living selects a task force to review Cosmo, Inc. and their competitors’ data analytic reports to recommend a new strategy. Customer Demographics Demographics include but are not limited to: · Ages 25–50. · College educated. · Annual income greater than $75,000. · Residents in cities with population greater than 500,000. · Technology savvy. · Utilize mobile technology at work and home. · Utilize Cloud technology at work and home. Marketing Campaign Strategy Objectives The campaign’s goals are as follows: · Develop a marketing campaign strategy to increase production of wearable technology by 25 percent. · Increase customer base by 20 percent by identifying unknown customer segmentations based on age, demographics, income, education, and technology. · Utilize current technologies, including social media and data analytics, for predictive analytics to identify known and unknown customer segments. · Become a leading competitor in wearable technologies. · Become a leading competitor using trending technologies, including IoT, mobile technology, and artificial intelligence applications. · Integrate technology into current ERP and Marketing systems to create an improved digital business of the future and to deliver and support products to improve the customer experience and “mesh†embedded services of people, devices, and content. · Develop and implement a new process within the Customer Service department to establish new-product support services. · Meet current and future neutrality regulations.

Project Specifics Details about the project include but are not limited to: · Timeframe: 10 weeks. · Budget: $150,000. · Campaign length: 6 months. · Measurement: Performance reports to be developed in order to monitor the increase in customers and customer satisfaction rates. · Departments involved: · Marketing. · Finance. · Information Technology. · Customer Service. 1 2 Your Role You are the project manager. Requirements Using the Project Plan Template , develop the Project Charter section of the Project Management Plan, including the following: · Business Need. . Briefly describe the business need for Cosmo, Inc. or your selected business. Indicate how this will align with organizational strategic goals and objectives.

Include quantitative information that supports the severity of the problem (performance metrics, costs metrics, customer satisfaction metrics, and so on). · Project Objectives. . Provide a brief statement regarding the implementation of the project, and then use bullet points regarding the major deliverables. · Project Approach. . Describe the business requirements for the project. How will the project be managed? For example, this project will be managed in accordance to the PMI approach as modified.

Provide specific tools or techniques that will be utilized per project phase. · Project Assumptions. . Explain project assumptions. For example, it is assumed that the budget will be available to support the project and will require no update. · Project Constraints. . Explain project constraints. For example, the resources for the project may not be available as needed, and alternative solutions may be required. Provide mitigating strategies for each constraint. · Project Dependencies. . Explain project dependencies. For example, this project is dependent on the construction feasibility project (name) to be completed before this project can proceed. Provide mitigating strategies for each dependency. · Initial Risk Factors. . Analyze initial risk factors to the project. Include the impacts and mitigating strategies. For example, city permit application and approval occurs once a month. This could delay the ground-breaking tasks. Mitigation: Request a special meeting with the city planning department to gain approvals. · Regulatory Costs and Impacts. . Analyze the impact of regulations and costs to the project. For example, SOX, HIPAA, GLB, SEC rules, local and state licensing, permits, et cetera. · Roles and Responsibilities. . Explain who the project stakeholders are, their roles, and their responsibilities. · Signoffs. . Not required for this portfolio work project. · Comments. . This area is for stakeholder comments and is not required for this portfolio work project.

Paper For Above instruction

The development of a comprehensive project charter is a fundamental step in ensuring the success of any project, especially in a dynamic and competitive business environment like that of Cosmo, Inc. This document not only clarifies the business requirements but also outlines assumptions, constraints, dependencies, risks, costs, roles, and responsibilities, facilitating effective project planning and execution.

Business Need

Cosmo, Inc. operates within the highly competitive wearable technology market, holding a 33% market share. To sustain and enhance its market position, the company recognizes the urgent need to develop a strategic marketing campaign that leverages trending technologies such as the Internet of Things (IoT), data analytics, mobile technologies, and digital services. The increasing competition threatens current revenue streams and market dominance. According to recent market analysis, competitors are adopting similar technological advancements, risking volume and profitability decline. Therefore, an innovative marketing strategy aligned with current technological trends is essential to not only boost production by 25% and enlarge the customer base by 20% but also to establish Cosmo as a leader in wearable technology. Quantitative metrics supporting this urgency include an estimated revenue decline of 5% annually if market share erodes further and customer satisfaction ratings dipping according to recent surveys.

Project Objectives

• Develop and implement a comprehensive marketing campaign aimed at increasing the production of wearable technology by 25% within six months.
• Enhance customer segmentation analysis to identify previously unknown customer segments based on demographic and technological variables.
• Utilize social media platforms and data analytics tools for predictive analytics to better target marketing efforts and increase customer acquisition by 20%.
• Position Cosmo, Inc. as a leading competitor in the wearable technology industry by integrating trending technologies such as IoT, AI, and mobile computing.
• Align the company’s ERP and marketing systems to create a seamless digital ecosystem that delivers superior customer experiences and embedded services.
• Establish new-product support services within the Customer Service department to improve customer satisfaction and post-sale support.
• Ensure compliance with current and emerging regulations related to data security, privacy, and industry-specific standards.

Project Approach

This project will follow an adapted version of PMI’s project management approach, utilizing specific tools and techniques tailored for each phase. During initiation, stakeholder analysis and project scoping will be facilitated through brainstorming and facilitated workshops. Planning will include developing detailed schedules using Microsoft Project, resource allocation matrices, and risk management plans. Execution will leverage Agile methodologies where appropriate, especially in digital marketing campaigns and iterative testing of technological integrations. Monitoring will involve performance metrics analysis through dashboards and real-time reporting tools, while closing will focus on compiling lessons learned and formal project documentation. Emphasis will be placed on integrating project management software, stakeholder communication plans, and continuous risk review cycles to adapt to evolving project conditions.

Project Assumptions

It is assumed that the necessary financial resources, amounting to $150,000, will be allocated without delay or reduction. The acquired data analytics and marketing technologies will be compatible with existing ERP and marketing systems. The key personnel from marketing, IT, finance, and customer service departments will be available for the project duration. Additionally, regulatory approvals required for certain marketing and data collection activities are presumed to be obtained within the scheduled timeline.

Project Constraints

Potential constraints include limited availability of specialized technical personnel, possible delays in regulatory approvals, and resource limitations such as budget constraints or technology procurement delays. Mitigation strategies include pre-arranging contractual commitments with consultants, initiating early communication with regulatory bodies, and establishing contingency funds within the budget to address unforeseen expenses.

Project Dependencies

This project depends on the completion of prior IT infrastructure upgrades and existing data analytics systems' functionality. It is also reliant on the timely procurement of new hardware and software tools. To address these dependencies, preliminary assessments and procurement schedules will be integrated into the project timeline. Regular coordination with the IT department and vendors will ensure procurement milestones are met, thus reducing risk of delays.

Initial Risk Factors

Initial risks include potential delays in data integration, unanticipated resistance from stakeholders to new marketing strategies, and regulatory non-compliance. To mitigate these, early stakeholder engagement and extensive compliance checks will be performed. Additionally, contingency plans such as alternative vendors and scalable project phases will be developed to address unforeseen technical or regulatory challenges.

Regulatory Costs and Impacts

Regulatory considerations involve compliance with data privacy laws such as GDPR and local privacy legislation, as well as industry-specific standards. These regulations could impose additional costs related to data security measures, regulatory reporting, and potential licensing. To manage these impacts, a compliance specialist will be engaged from project inception, and ongoing regulatory audits will be incorporated into the project plan. Budget contingencies will be allocated to address unforeseen compliance-related expenses.

Roles and Responsibilities

Key stakeholders include the Project Sponsor, Project Manager, Marketing Team, IT Department, Finance Department, and Customer Service Department. The Project Manager oversees the entire project, coordinates activities, manages timelines and budgets, and reports progress. The Marketing Team develops campaign strategies and customer segmentation. IT is responsible for technical infrastructure and system integration. Finance manages budget and funding. Customer Service ensures post-sale support enhancements. Clear communication channels will be established, and roles clarified to prevent overlaps and ensure accountability.

References

• Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (6th ed.). PMI.
• Schwalbe, K. (2018). Information Technology Project Management (8th ed.). Cengage Learning.
• Kerzner, H. (2017). Project Management: A systems approach to planning, scheduling, and controlling (12th ed.). Wiley.
• Meredith, J. R., & Mantel, S. J. (2017). Project Management: A Managerial Approach (9th ed.). Wiley.
• PMI. (2021). The Standard for Program Management. PMI Publishing.
• Wysocki, R. K. (2014). Effective Project Management: Traditional, Agile, Extreme (7th ed.). Wiley.
• Gido, J., & Clements, J. P. (2018). Successful Project Management (7th ed.). Cengage Learning.
• ProjectManagement.com. (2020). Risk Assessment and Mitigation Strategies. PMI Publications.
• Haughey, D. (2019). Managing Project Constraints. ProjectManagement.com.
• Uhl, A. (2015). Regulatory Compliance in Digital Marketing. Journal of Business Strategy.