Propose Marketing And Information Technology Implemen 160096

Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

Consider the following information relative to your consulting engagement for Hoosier Media, Inc. Marketing Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology Hoosier Media's newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers. For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper: Propose marketing and information technology implementation tactics for Hoosier Media, Inc. The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by: Identifying the information that should be communicated. Defining the audience that should receive the communication. Identifying the channel(s) of communication. Communication (Employees) Finally, you must communicate the strategic plan with your employees so that they understand the whole. Ensure that the employees understand the mission, vision and values Ensure that employees understand the objectives and the role that they play in achieving them Ensuring access to the strategic plan via the intranet so ensure that employees have a copy Utilize several types of media to share with employees such as the intranet, email, video conferences, town halls, posters, pocket flyers, one on one meetings as an example. Share the same plan to your vendors in summary on the internet.

Paper For Above instruction

Hoosier Media, Inc. faces critical opportunities and challenges in expanding its marketing reach and modernizing its information technology infrastructure. Addressing these issues requires strategic planning and phased implementation that aligns with the company's mission and vision. This paper proposes detailed tactics for marketing expansion into digital and social media platforms, alongside a comprehensive plan to upgrade the company's IT infrastructure. It also emphasizes effective communication strategies designed to ensure stakeholders, particularly employees and vendors, understand and support the company’s strategic objectives.

Marketing Implementation Tactics

The traditional marketing methods used by Hoosier Media, such as print, radio, and television advertising, have served well but are increasingly insufficient in capturing a broader, more engaged audience. To expand its reach, the company must leverage digital marketing channels that provide targeted, measurable, and cost-effective opportunities. Social media marketing presents a significant avenue for growth; platforms like Facebook, Twitter, Instagram, and LinkedIn enable direct engagement with diverse demographic groups. Developing a robust social media strategy involves creating engaging content, running targeted ad campaigns, and utilizing analytics to measure performance.

Furthermore, implementing a dedicated mobile application could transform reader engagement by providing real-time news updates, personalized content, electronic subscriptions, and interactive features. Such an app not only adds value for existing subscribers but also attracts new audiences, especially younger demographics who consume media primarily through mobile devices (Chaffey & Ellis-Chadwick, 2019). To support this, digital advertising within social media and via in-app promotions can amplify reach, allowing for geotargeted ads and content distribution.

Information Technology Implementation Tactics

The current IT infrastructure at Hoosier Media’s newsroom needs urgent modernization to enhance productivity, flexibility, and connectivity. The primary focus should be on enabling remote work capabilities, which align with contemporary workforce expectations and increase operational resilience. Transitioning from desktop computers to lightweight laptops and providing tablets for younger employees will facilitate this shift. Additionally, establishing a secure Virtual Private Network (VPN) will enable staff to connect safely from any location, whether at home or on the road (Zhao et al., 2019).

Cloud-based solutions should be adopted for essential services like document storage, collaboration, and communication platforms such as Microsoft Teams or Slack. These tools foster real-time collaboration and streamline workflows. Upgrading network infrastructure to ensure high-speed, reliable internet access is also vital, especially if employees are frequently working remotely or accessing multimedia content.

Communicating the Strategic Plan

Transparent, consistent, and multi-channel communication is essential for effective stakeholder engagement. To inform employees about the strategic plan, Hoosier Media should share comprehensive information covering the company’s mission, vision, values, and strategic objectives. This ensures alignment and fosters a sense of shared purpose. Employees must understand how their roles contribute to broader organizational goals and what actions they should undertake to support them.

The communication channels should include the company intranet, where the full strategic plan can be accessed anytime, complemented by email updates and video conferences for real-time engagement and clarification. Town hall meetings and one-on-one discussions can further personalize the message, addressing individual concerns and fostering trust. Posters and pocket flyers can serve as constant visual reminders of the core strategic messages, placed strategically in common areas.

For vendors and external stakeholders, a summarized version of the strategic plan can be shared via the company website or through newsletters distributed electronically. Clear, consistent messaging ensures that all stakeholders are on the same page and can support the company’s strategic initiatives effectively.

Conclusion

To thrive in a rapidly evolving media landscape, Hoosier Media, Inc. must adopt innovative marketing strategies and modernize its IT infrastructure. A targeted approach to digital marketing, coupled with technological upgrades such as remote access solutions and cloud services, will position the company for growth and resilience. Equally important is transparent communication—ensuring that employees and vendors understand the strategic vision and their roles in its realization. Through planned, multichannel engagement and continuous information sharing, Hoosier Media can successfully transition towards a more digital, connected, and strategically aligned organization.

References

• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
• Zhao, Y., Lin, Z., & Vyas, N. (2019). Cloud Computing and Remote Work: Risks and Opportunities. Journal of Information Technology, 34(2), 150-162.
• Porter, M. E. (1985). Competitive Advantage. Free Press.
• Smith, P. R., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page.
• Lee, K., & Lee, S. (2020). Strategic Communication in Organizational Change. Journal of Business Communication, 57(3), 372-389.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Marwick, A., & Boyd, D. (2010). I Tweet Honestly: The Minimal Role of Self-Presentation in Twitter. Journal of Computer-Mediated Communication, 15(4), 755-772.
• Georgiou, Y., & Yoon, Y. (2018). Digital Transformation and Strategic Communication. Journal of Strategic Marketing, 26(1), 36-50.
• Hassan, S., & Ping, G. (2021). Upgrading Business IT Infrastructure: Strategies and Benefits. Journal of Enterprise Information Management, 34(2), 365-379.
• Kelly, S., & Patel, R. (2017). Effective Internal Communication Strategies. Journal of Business Strategy, 38(2), 28-36.