Recommend And Justify A Method Of Survey Administration

Recommend and Justify a Method of Survey Administration to be Used

This assignment consists of three parts: (1) Recommend and justify a method of survey administration to be used to meet the quantitative research objectives listed below; (2) develop a list of questions to be used on a questionnaire to meet the objectives listed; (3) explain the method of survey administration you would use if a survey was conducted in your intended research.

To determine the effectiveness of advertising of a specific product during the Super Bowl on increasing consumer awareness of the product. To determine the level of satisfaction of patients who are admitted to a hospital during the past 6 months. To determine if there is a relationship between the decision to pursue a career in law enforcement and gender. To determine IT professional’s perceptions of the best preparation for an IT career.

Length: Your paper should be between 6-9 pages, not including title and reference page. References: Include a minimum of five (5) scholarly sources. Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.

Paper For Above instruction

Introduction

In the realm of social science and marketing research, selecting an appropriate survey method is pivotal for collecting accurate and actionable data. The choice of survey administration technique directly influences the quality of responses, respondent engagement, and overall validity of findings. This paper provides a comprehensive recommendation and justification for survey methods tailored to four distinct research objectives: assessing the effectiveness of Super Bowl advertising, measuring patient satisfaction, exploring the relationship between gender and career choice in law enforcement, and evaluating IT professionals’ perceptions of career preparation methods.

Part 1: Recommended Survey Methods and Justification

1. Evaluating Super Bowl Advertising Effectiveness

The most suitable survey method for assessing the impact of Super Bowl advertising on consumer awareness is the online questionnaire distributed via email and social media platforms. The target demographic—football viewers, general consumers, and potential buyers—are extensively active online, making digital surveys accessible and efficient. The online approach facilitates rapid data collection from a geographically dispersed population while allowing the integration of multimedia stimuli such as video clips or advertisements embedded within the survey. This method also supports adaptive questioning, enabling tailored follow-up questions based on previous responses to improve depth of data.

2. Measuring Patient Satisfaction

For gauging patient satisfaction among hospital admissions over the past six months, a combination of mailed surveys and electronic feedback forms is recommended. Mailed questionnaires ensure reaching populations that may have limited internet access, including older adults or those with disabilities, thereby enhancing inclusivity. Electronic surveys, accessible via email or patient portals, enable prompt and efficient data collection, especially for recent patients. Anonymity and confidentiality can be emphasized to encourage honest feedback, while multiple modes of delivery reduce response bias and non-response rates.

3. Exploring Gender and Career in Law Enforcement

The best approach here is a structured online survey targeted at a broad sample of individuals considering or currently in law enforcement careers. This method grants anonymity, which is critical given the sensitive nature of gender and career choices. Online surveys allow respondents to complete the questionnaire at their convenience, potentially increasing participation rates. Stratified sampling can be employed to ensure the inclusion of diverse gender groups, and structured questions will facilitate quantitative analysis of the relationship between gender and career decision-making.

4. Perceptions of IT Career Preparation

For evaluating IT professionals’ perceptions, a web-based survey distributed through industry-specific online forums, professional networks, and social media groups is recommended. This approach targets active IT practitioners and academics who can provide informed insights on effective career preparation strategies. Online surveys provide cost-effective, rapid data collection and facilitate the inclusion of demographic questions to analyze perceptions across different experience levels, education backgrounds, and sectors.

Part 2: Development of Questionnaire Questions

Each research objective necessitates tailored questions designed to elicit quantitative data aligned with the study goals.

1. Super Bowl Advertising Effectiveness

• On a scale of 1 to 10, how aware are you of the product advertised during this year's Super Bowl?
• Have you purchased the product in the past month? (Yes/No)
• How likely are you to recommend this product to others? (1-10)
• Which advertisement components influenced your awareness the most? (Video, Jingle, Celebrity Endorsement, Slogan)

2. Patient Satisfaction

• On a scale of 1 to 5, how satisfied were you with the care received during your hospital stay?
• Did you experience any issues during your admission? (Yes/No)
• Would you recommend this hospital to others? (Yes/No)
• How would you rate the communication with medical staff? (1-5)

3. Gender and Career in Law Enforcement

• Are you currently considering a career in law enforcement? (Yes/No)
• What gender do you identify as? (Male, Female, Non-binary, Prefer not to say)
• Rate the importance of gender in your decision to pursue law enforcement. (1-5)
• What factors influence your decision to enter law enforcement? (Multiple choice: interest in public service, job stability, influence of role models, others)

4. IT Career Preparation Perceptions

• What is your highest level of education related to IT? (Associate’s, Bachelor’s, Master’s, Doctorate)
• Which preparation method do you believe is most effective for an IT career? (Formal education, Online courses, Practical experience, Industry certifications)
• Rate your confidence in your current preparation for an IT career. (1-5)
• What skills do you consider essential for an IT professional? (Open-ended or multiple choice)

Part 3: Survey Administration Methodology

The administration of these surveys will vary based on the target population and research context. For the Super Bowl advertising analysis, an online survey platform like SurveyMonkey or Google Forms will be utilized due to its broad reach and multimedia capabilities. Pre-launch testing ensures clarity and effectiveness of the questions. Promotion through social media, email lists, and online forums maximizes participant engagement.

For patient satisfaction, combining mailed questionnaires with electronic surveys via hospital portals ensures inclusivity and higher response rates. Collaboration with hospital administration can facilitate the distribution and collection processes, and follow-up reminders can improve participation.

The study on gender and law enforcement career choice will primarily rely on online survey distribution via professional networks such as LinkedIn, local community forums, and university databases. Ensuring confidentiality and anonymizing responses will encourage honest answers.

For IT professionals’ perceptions, leveraging online technical communities, industry websites, and social media groups will provide access to highly relevant respondents. Anonymity and voluntary participation are critical for collecting unbiased and honest insights.

Conclusion

In summary, selecting the appropriate survey method is essential for collecting valid, reliable, and comprehensive data applicable to each research objective. Digital surveys offer significant advantages such as efficiency, reach, and flexibility, especially for geographically dispersed or technologically savvy populations. Combining multiple modes of survey administration, including online and traditional methods, enhances response rates and data quality. Tailoring survey techniques to the specific context, population, and research question aligns with established best practices in survey research, ensuring meaningful and actionable insights.

References

• Bryman, A. (2016). Social Research Methods. Oxford University Press.
• Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
• Fowler, F. J. (2014). Survey Research Methods. Sage Publications.
• Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. John Wiley & Sons.
• Wright, K. B. (2017).Research in Health Care Settings: A Practical Guide. Routledge.
• Groves, R. M., et al. (2009). Survey Methodology. Wiley and Sons.
• Kalton, G. (2013). Introduction to survey sampling. Sage Publications.
• Tourangeau, R., & Yan, T. (2007). Sensitive questions in surveys. Psychological Bulletin, 133(5), 859–883.
• Krosnick, J. A., & Presser, S. (2010). Question and questionnaire design. In J. D. Wright & P. V. Marsden (Eds.), Handbook of Rational Choice Social Choice and Political Economy.
• Meho, L. I., & Rogers, Y. (2008). Citation counting, citation-based metrics, and h-index: A broad review of the literature. Journal of the American Society for Information Science and Technology, 59(10), 1775–1786.