Retail Ecommerce And Mobile Commerce Technology: Provide A C ✓ Solved

Retail Ecommerce And Mobile Commerce Technology: provide a c

Retail Ecommerce And Mobile Commerce Technology: provide a comprehensive overview and justification for e-retailing. Describe e-retailing processes, online exchange management, and online services related to real estate; discuss employment and distribution of roles and their responsibilities. Include description of internet banking and financial departments, major demand and delivery of products and services, consumer aids and shipping services. Discuss dissemination and other B2C strategic planning, online marketing and B2C retailing. E-retailing: business models, classifications, and media for information flow; direct marketing and systems such as mailing orders and online direct dealings between merchants and buyers. Discuss warehouse retailing with no third party, click-and-mortar retailers, and multiple channels. Address direct online exhibits and electronic interfaces as well as online and in-person bargains. Objectives: literature review, issues, block diagram, work strategies, system requirements, mobile commerce technology. To buy and sell online through smart devices; keep platform in pace with peak online activity; receive sale notifications and dispatch status; automate processes where possible. Literature review: e-commerce is an online portal to buy and offer things directly or via suggestions through various mediums; B2B or B2C. Why mobile commerce: people prefer ordering from home via smartphones. Provide data: smartphone adoption and revenue trends. Work strategies: design and code admin scripts; create a mobile app; design web service; develop an online platform; tools: XAMPP, Android Studio, Xcode; web portal with domain. Issues and circumstances: security in mobile transactions, location tracking, technology limitations, ethics and privacy, legal considerations, customer trust, operations and control.

Paper For Above Instructions

Introduction and justification for e-retailing are rooted in the evolution of digital marketplaces and the capabilities of mobile devices to personalize, automate, and accelerate consumer interactions. E-retailing lowers geographic barriers, broadens product assortments, and enables data-rich customer insights that drive targeted marketing and improved fulfillment (Laudon & Traver, 2023; Kotler & Keller, 2016). As retailers shift toward multichannel and omnichannel strategies, the online channel becomes a core distribution artery, complementing physical stores and third-party marketplaces (Chaffey & Ellis-Chadwick, 2019). The justification for e-retailing rests on cost efficiencies, scalable reach, enhanced measurement, and the potential for superior customer experience across devices (Turban, King, Li, & Chung, 2018). (Laudon & Traver, 2023).

E-retailing processes encompass order capture, payment processing, inventory synchronization, fulfillment, and post-sale support. Online exchange management includes managing payment gateways, fraud prevention, secure data transmission, and trust-building through transparent policies and robust authentication. Online services related to real estate represent a specialized B2C/L2C segment where listings, virtual tours, and digital documentation streamline property discovery and transactions, while ensuring regulatory compliance and secure handling of sensitive data (Laudon & Traver, 2023). Roles and responsibilities span marketing (customer acquisition, retention, and content management), information technology (platform maintenance, security, and integration), logistics (inventory, warehousing, and delivery), customer service (support and returns), and finance (payments, auditing, and risk management) (Chaffey & Ellis-Chadwick, 2019). (Kotler & Keller, 2016).

Internet banking and financial departments underpin the payment ecosystem of e-retailing. Secure payment gateways, tokenization, PCI-DSS compliance, and fraud monitoring contribute to customer trust and conversion rates (Gao & Li, 2014). The major demand and delivery dynamics involve demand forecasting, supplier coordination, and last-mile logistics. Technologies such as inventory visibility, route optimization, and real-time tracking improve service levels while reducing costs. Consumer aiding features—order tracking, returns management, and proactive notifications—enhance the post-purchase experience and foster repeat purchases (Shankar, Urban, & Sultan, 2002). (Laudon & Traver, 2023).

Dissemination and B2C strategic planning center on market segmentation, personalized messaging, and channel orchestration. Online marketing includes search engine optimization (SEO), paid search (SEM), social media engagement, content marketing, and email campaigns. E-retailing models vary from direct-to-consumer without intermediaries to marketplace-driven platforms; warehouse-based fulfillment with centralized distribution to direct-to-consumer operations, dropshipping, or hybrid models. Direct marketing and the mediums such as email, targeted ads, and personalized recommendations enable direct seller-to-buyer interactions while reducing middlemen (Amit & Zott, 2001). Warehousing strategies range from traditional centralized warehouses to “no third party” approaches where retailers own or tightly control fulfillment, to drop-shipping arrangements that minimize inventory risk (Osterwalder & Pigneur, 2010).

Click-and-mortar retailers integrate online and offline channels to provide seamless experiences, leveraging digital storefronts and physical locations to support omnichannel fulfillment. Multiple channels—online storefronts, marketplaces, and physical stores—require integrated order management, unified customer data platforms, and consistent pricing and policies (Chaffey & Ellis-Chadwick, 2019). Direct marketing in e-retailing can involve online catalogs, live chats, dynamic pricing, and personalized product recommendations that bridge digital and real-world interactions (Kotler & Keller, 2016).

Objectives guiding the literature review include understanding the evolution of e-retailing, mapping technology trends (mobile devices, cloud services, analytics), and identifying key success factors and barriers (Laudon & Traver, 2023). The literature also highlights persistent issues around cybersecurity, privacy, and compliance, particularly in cross-border transactions and multi-jurisdictional real estate services (Gao & Li, 2014). A conceptual block diagram of an end-to-end e-retailing system includes user interfaces (web and mobile apps), middleware/services (payment, authentication, order management), data stores (customer, product, order, and inventory databases), and back-end systems (ERP, CRM, SCM). (Turban et al., 2018).

Work strategies emphasize iteratively designing and coding admin scripts, developing cross-platform mobile applications, and building secure, scalable web services. The recommended toolchain includes local development environments (XAMPP), native mobile development tools (Android Studio, Xcode), and a domain-backed web portal. System requirements include scalable hosting (cloud-based or on-premises), secure APIs, robust authentication, encryption for data at rest and in transit, and compliance with privacy and payment regulations (Chaffey & Ellis-Chadwick, 2019).

Mobile commerce technology has accelerated consumer adoption due to convenience, speed, and the ability to receive timely notifications. Market data show rapid growth in smartphone adoption and mobile commerce revenues, with significant shares of overall ecommerce transactions occurring via mobile devices in many regions by the mid-2010s and continuing to rise. This shift underscores the need for responsive design, mobile wallets, biometric security, and frictionless checkout experiences (Laudon & Traver, 2023). (Kotler & Keller, 2016).

Security, privacy, and legal considerations are critical. Security in mobile transactions includes device-level protections, secure transmission protocols, and robust payment authentication. Privacy concerns arise from location data, behavioral tracking, and personalization. Compliance considerations span data protection laws (e.g., GDPR) and consumer protection regulations. Retailers must balance personalized experiences with transparent notice-and-consent mechanisms, and maintain strong governance over data usage and third-party integrations (Gao & Li, 2014).

Conclusion and synthesis indicate that e-retailing and mobile commerce will continue to converge, with increasingly sophisticated omni-channel strategies, advanced analytics, and safer, more convenient payment and delivery options driving growth. For researchers, gaps remain in understanding cross-border regulatory impacts, real-estate e-commerce adoption in emerging markets, and the long-term effects of AI-enabled personalization on trust and customer loyalty (Laudon & Traver, 2023). Practitioners should prioritize platform security, end-to-end visibility, and customer-centric design to sustain competitive advantage in a rapidly evolving digital marketplace (Chaffey & Ellis-Chadwick, 2019).

References

1. Laudon, K. C., & Traver, C. G. (2023). E-commerce 2023: business, technology, society. Pearson.
2. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
3. Turban, E., King, D., Li, J., & Chung, D. (2018). Electronic Commerce 2018: A Managerial and Social Network Perspective. Pearson.
4. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
5. Amit, R., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6), 493-520.
6. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.
7. Shankar, V., Urban, G., & Sultan, F. (2002). Digital marketing and consumer behavior. Journal of Interactive Marketing, 16(3), 15-29.
8. Gao, Y., & Li, H. (2014). Security in mobile commerce: Issues and solutions. Computers & Security, 43, 1-10.
9. Kumar, V., & Reinartz, W. (2016). Creating enduring customer value in the digital era. Journal of Marketing, 80(6), 59-74.
10. Lee, H., & Park, S. (2015). Multichannel strategies in retail: A synthesis of ecommerce and mobile commerce. Journal of Retailing and Consumer Services, 24, 1-7.