Review The PowerPoint Slide Using The Company You Picked ✓ Solved

Review The Powerpoint Slide Using The Company You Picked Complete Th

Review the PowerPoint Slide. Using the company you picked, complete the following assignment: Based on the pyramid that fits your company of choice, identify 3 strategy tasks that would be done at each level of the company. Give detail about the task and who specifically would be responsible for the task. Make sure to write in your own words and do not copy from many websites. Use maximum 3 sources. The company chosen: Southwest Airlines.

Sample Paper For Above instruction

Review The Powerpoint Slide Using The Company You Picked Complete Th

Southwest Airlines, renowned for its low-cost and customer-friendly approach, provides an ideal case for analyzing strategic tasks across different levels of a corporate pyramid. Utilizing the strategic hierarchy—corporate, business, and functional levels—this paper delineates three specific strategic tasks at each level, assigns responsibilities, and elucidates their significance in maintaining the company's competitive edge.

Strategic Tasks at the Corporate Level

At the corporate level, Southwest Airlines focuses on overarching objectives that define its scope of operations and long-term vision. The first task involves determining the geographic scope of the airline’s operations, which is primarily centered on domestic flights within the United States. This task is typically overseen by the Chief Executive Officer (CEO) in collaboration with the Board of Directors, ensuring alignment with market demand and regulatory considerations.

The second task is portfolio management—deciding whether to expand into ancillary markets such as international routes or new service offerings like freight transport. Strategic decisions regarding diversification are typically handled by senior executives, including the Chief Strategic Officer in cooperation with the CEO, to balance growth opportunities with risk management.

The third task involves resource allocation, specifically the investment in fleet expansion or renovation plans. This task is usually managed by the Chief Financial Officer (CFO) along with the fleet management team, ensuring financial stability while supporting future growth.

Strategic Tasks at the Business Level

At the business unit level, Southwest Airlines emphasizes competitive positioning within the domestic airline industry. The first strategic task is enhancing customer loyalty through innovative loyalty programs that differentiate Southwest from competitors. The Vice President of Marketing and Customer Service typically spearheads this initiative, leveraging data analytics and customer feedback.

The second task entails optimizing operational efficiency by reducing turnaround times at airports. The Operations Manager, supported by ground and flight crews, focuses on streamlining processes to maintain low costs and high frequency of flights—a core advantage of Southwest’s business model.

The third task involves managing competitive pricing strategies. The Pricing Director, working with revenue management teams, adjusts fares based on demand forecasts and market conditions to maximize revenue while maintaining affordable prices for customers.

Strategic Tasks at the Functional Level

At the functional level, specific departments carry out tasks that support the broader strategic goals. The Human Resources department is tasked with recruiting and training staff aligned with Southwest’s customer service culture. The HR Manager oversees this process to foster a committed and skilled workforce.

The Marketing department is responsible for executing advertising campaigns and maintaining the airline’s brand image. The Marketing Manager coordinates with external agencies and uses digital platforms to communicate Southwest's value propositions effectively.

In operations, the maintenance team ensures that aircraft are kept in optimal condition. The Maintenance Supervisor manages routine inspections and repairs to uphold safety standards and minimize delays, directly supporting Southwest’s operational reliability.

Conclusion

Southwest Airlines' strategic tasks across corporate, business, and functional levels demonstrate a cohesive effort to sustain its competitive advantages—cost leadership, high customer satisfaction, and operational efficiency. Assigning clear responsibilities to different managerial levels ensures that each strategic initiative aligns and contributes towards the company's overarching mission of offering low-cost, reliable air travel.

References

• Gittell, J. H. (2003). The Southwest Airlines way: Using the power of relationships to achieve high performance. McGraw-Hill.
• Barney, J. B., & Hesterly, W. S. (2019). Strategic management and competitive advantage: Concepts and cases. Pearson.
• Southwest Airlines. (2023). Annual Report. Retrieved from https://www.southwest.com