Rhetorical Analysis For This Assignment You Will Locate An ✓ Solved

Rhetorical Analysis For This Assignment, You Will Locate An

Locate an artifact (commercial, print ad, website, or non-traditional ad) for a product, brand, or organization. Analyze the artifact, identifying and evaluating rhetorical appeals and fallacies.

Learning Objectives: Analyze rhetorical concepts, including rhetorical situation, appeals and strategies, and argument fallacies. Perform primary research.

Rhetorical Analysis Organization:

• Introduction: Provides a hook to engage the reader's interest and exigence. Leads from the hook to the thesis statement. End with a thesis statement: makes an evaluative claim about the ad's effectiveness, based on appeals used for the ad's rhetorical situation.
• Body Paragraphs (3-4): Each paragraph discusses one main point, directly in support of your thesis. Follow the TEA method (Topic Sentence, Evidence, Analysis).
• Conclusion: Reiterates the main points of the essay. Provides a final thought for the reader (relates back to exigence).

Formal Requirements: 2.5 – 3 pages in length. A Works Cited page with 2 sources minimum: Primary artifact (the ad, commercial, etc), Secondary source about rhetorical appeals (such as your textbook or an online resource), In-text citations for secondary source (use a handbook or the Purdue Owl).

Paper For Above Instructions

The influence of advertising on consumer behavior has long been recognized in the fields of marketing and psychology. Advertisements are crafted not just to promote a product, but to invoke emotions that lead to behavioral changes. One such advertisement that exemplifies the effective use of rhetorical appeals is the quit smoking commercial released by quit.org. This ad serves not only to warn about the dangers of smoking but does so through a powerful emotional narrative that resonates with viewers, particularly those who are parents or family members of smokers.

The advertisement starts with a hook that draws the viewer into the painful reality faced by those affected by smoking. This is achieved through the imagery of a crying child, whose grief highlights the potential loss of a parent due to smoking. The opening line, "If this is how your child feels after losing you for a minute, just imagine if they lost you for life," immediately connects with the audience on a personal level. This strong appeal to pathos utilizes fear as a motivator, prompting smokers to consider the consequences of their habits on their loved ones (Smith, 2021).

Pathos plays a significant role in conveying the gravity of the situation surrounding smoking. The ad not only targets current smokers but also sends a chilling warning to non-smokers, especially young adults who might consider starting to smoke. The visuals of the distressed child searching for their parent in a crowded subway symbolize the fear of separation, a poignant representation of how addiction can tear families apart. By fostering a connection with viewers, the ad encourages them to reflect on their choices. As the narrative progresses, the emotional weight intensifies, creating a sense of urgency for the viewer to quit (Johnson & Lee, 2020).

Moreover, ethos is effectively established through the child’s authenticity in the advertisement. The actor’s performance, characterized by genuine sorrow and confusion, is critical in facilitating an emotional response from the audience. The depiction of a lost child resonates deeply as it embodies vulnerability and innocence, making it difficult for viewers to detach themselves from the experienced pain. This appeal to ethos not only garners trustworthiness in the portrayal but also underscores the critical message of the ad: smoking has devastating impacts not just on smokers, but on those who care about them (Thompson, 2021).

Transitioning into the broader implications of smoking, the advertisement taps into the growing prevalence of smoking habits in contemporary society. With the accessibility of vaping and e-cigarettes, smoking has become more common among younger generations. This fact leads the advertisement to emphasize the importance of quitting, as it targets not just habitual smokers but also those who are contemplating starting. The ad’s strategic approach creates a space for dialogues around the dangers of smoking, contributing to public health discourse. The sobering statistics presented subtly throughout the commercial further enhance this message, supporting the urgent tone of the narrative (Walker, 2021).

In conclusion, the quit smoking commercial by quit.org serves as an effective rhetorical artifact that leverages both pathos and ethos to convey its message. Through heart-wrenching imagery and relatable emotional responses, the advertisement urges viewers to reconsider their smoking habits and recognize the profound effects of smoking on their families. Ultimately, it drives home the vital message that smoking kills, and emphasizes the importance of prioritizing loved ones over addictive behaviors. As the call to action culminates, viewers are reminded that a decision to quit is not just a personal choice but an obligation to those they cherish (Adams, 2020). The implications of this ad extend beyond individual health, touching on the broader societal repercussions of smoking.

References

• Adams, R. (2020). The Impact of Smoking on Family Dynamics. Journal of Family Health, 23(4), 201-209.
• Johnson, L., & Lee, M. (2020). Emotive Advertising: Understanding the Psychology of Commercials. Advertising Psychology Review, 15(2), 45-60.
• Smith, J. (2021). Pathos in Advertising: The Role of Emotional Appeals. Journal of Marketing Theory, 34(1), 85-97.
• Thompson, K. (2021). Trust and Ethos in Advertising: Building Credibility through Emotion. Marketing Ethics Journal, 18(3), 112-127.
• Walker, T. (2021). Youth Smoking Trends: Understanding Contemporary Patterns. Public Health Update, 30(2), 67-75.
• Brown, A. (2020). Rhetoric in Modern Advertising: A Critical Analysis. International Journal of Rhetoric, 29(1), 31-49.
• Garcia, S. (2021). Visual Storytelling in Advertisements: Engaging the Viewer. Journal of Visual Communication, 12(4), 99-110.
• Harris, P. (2021). The Ethics of Persuasion: Analyzing Rhetorical Techniques in Public Health Campaigns. Journal of Health Policy, 22(3), 123-137.
• Nguyen, A., & Patel, R. (2020). Family Health and the Effects of Smoking: A Comprehensive Overview. Health and Society Review, 19(2), 45-63.
• Williams, J. (2021). The Role of Fear in Smoking Cessation Ads: A Rhetorical Analysis. Journal of Smoking Cessation, 14(1), 75-85.