Running Head Business Case Study

Running Head Business Case Study

BUSINESS CASE STUDY 3 Unit VI; Business Case Study Name of Institutions Name Date Company Description and History The Buffalo Wild Wings club is one of the lively sports and recreation centres that I would wish to explore about the mission and vision statements, the aspects of strategy, the long-term and short-term goals as well as the measures of improving the organizational structure. The Buffalo Wild Wings (B- Dubs), having been founded in the year 1992, is a center that guarantees a greater experience to both individuals as well as families. The B-Dub is thus one of the centers that offer various ultimate services. Strategy, mission, and organizational structure of the company The Buffalo Wild Wings is a center that provides customers with friendly and excellent services as well as quality food with their uniqueness.

The company’s objective is all about making and keeping their customers happy as well as the establishment of a welcoming environment. The company’s mission and vision statements entail the motive and the desire to strengthen the company through the establishment of satisfactory customer services as well as a desirable and adorable menu. Their concept and business strategy advocates for continuity of strengthening the Buffalo Wild Wings Brand, deliverance of unique customer and consumers experience, incorporation of the boldly-flavoured menu that has a broad appeal, creation, and establishment of an inviting neighborhood atmosphere and establishment on operational excellence. The mission and vision statements for the company also advocate for the establishment of open restaurants in new and thrilling national markets as well as an exploration of markets in new countries.

There is also need to increase the sales that are realized by the corporative. Such a move is subject to improve profitability. The company operates from a regional geographic structure. Positive aspects of the strategy, mission, and organizational structure The B-Dub club has established lots of positive aspects about their strategies, mission as well as its organizational structure. The company has a unique means through which its sports bar and restaurant operators.

It has also established lots of operational restaurants across the world. For instance, in the year 2012, it was reported that the firm had 891 operational restaurants. 391 operational restaurants were reported to be company-owned whereas 510 operational restaurants were franchisee-owned. All the operational restaurants are equipped with numerous high-definition flat screen TVs as well as large projector screens. Such a move was the objective of drawing huge crowds whenever there is a sporting event.

The company’s short-term and long-term goals? It is important that a firm establishes both long-term and short-term goal for successful operations. The company’s short terms goals include doubling the total stores within a period of three to four years. The firm is also objective at continuing to please their consumers through good foods and sporting activities. The long term goals for the company entails a continuation in the expansion of services in stronghold markets.

Some other long-term goals include strengthening the market competitions as well as the establishment of successful brands in the market. Improvement strategy, mission, and organizational structure? I believe that the B-Dubs is subject to improve its strategy, mission and organizational structure through offering marketing packages as well as setting options for customers that are in need of enjoying sporting activities at home, tailgate at a sporting event or just relax at a lake or beach. Since the establishment of the firm, it has specialized in offering its consumers a unique brand experience. The company also aims at attracting more consumers.

Reference David, F. R., & David, F. R. (2015). Strategic management concepts and cases: A competitive advantage approach [VitalSource Bookshelf version] (15th ed.). Name: ____________________________________ Company Name: _____________________________ SWOT Analysis Strengths Opportunities Internal External Weaknesses Threats Internal External How the above information will be used: Your name 1

Paper For Above instruction

The case of Buffalo Wild Wings (B-Dubs) presents a compelling example of a successful franchise that has strategically positioned itself within the competitive sports bar and casual dining industry. Since its inception in 1992, Buffalo Wild Wings has exemplified a customer-centric approach, characterized by a focus on providing a dynamic environment that blends quality food, entertainment, and community engagement. This analysis explores the company's mission, vision, strategic initiatives, organizational structure, and future goals, illustrating how these components contribute to its sustained growth and competitive advantage.

Introduction

Buffalo Wild Wings has established itself as a prominent player in the hospitality industry by offering a unique blend of casual dining and sports entertainment. Its emphasis on creating an engaging atmosphere for sports fans and families alike has enabled it to carve out a distinctive market niche. The company's strategic targets and organizational setup reflect a deliberate effort to enhance customer loyalty, expand geographically, and improve profitability. Understanding the core elements of Buffalo Wild Wings' strategy, including its mission, vision, and organizational structure, provides valuable insight into its ongoing success and areas for potential improvement.

Company Description and Historical Context

Founded in 1992, Buffalo Wild Wings has grown from a single location to over 900 restaurants worldwide by 2012. The company's growth has been driven by its focus on offering a broadly appealing menu characterized by bold flavors, as well as its innovative approach to entertainment through the integration of high-definition screens and lively sports viewing experiences. Its franchise model has facilitated rapid expansion, with a mix of company-operated and franchise-operated outlets to maximize market penetration and adaptability.

Strategic Mission and Vision

Buffalo Wild Wings' mission emphasizes customer satisfaction through friendly service, quality food, and a lively atmosphere that brings communities together. Its vision is centered on expanding its footprint across new markets domestically and internationally, leveraging a bold menu and engaging customer experiences to foster brand loyalty. To achieve these objectives, the company focuses on operational excellence, innovative marketing, and global expansion strategies that align with its core values of community engagement and authentic sports entertainment.

Organizational Structure and Strategy

The company's organizational structure is regional, allowing flexibility and localized management that cater to specific market needs. This regional structure supports operational efficiency and faster response to market trends. Buffalo Wild Wings' strategy includes maintaining a high number of screens and premium viewing experiences to attract sports fans, coupled with a menu offering that appeals to diverse tastes. These strategic elements have led to notable successes, including the establishment of hundreds of premier sports bars, especially in stronghold markets.

Positive Outcomes and Short-term and Long-term Goals

Buffalo Wild Wings' strategic efforts have yielded tangible benefits such as widespread brand recognition, strong customer loyalty, and consistent revenue streams. Short-term goals focus on doubling store numbers within three to four years, driven by aggressive expansion plans and customer retention initiatives. Long-term objectives aim at consolidating its market share, strengthening brand presence, and exploring new international markets to sustain growth. These goals reflect a balanced approach to immediate results and future sustainability, emphasizing continuous innovation and adaptation.

Potential Areas for Improvement

Despite its successes, Buffalo Wild Wings can further enhance its strategic positioning through innovations in marketing and customer engagement. Offering personalized experiences such as in-home sporting packages, tailgating options, and outdoor entertainment could diversify its offerings. Additionally, integrating technology—such as mobile ordering and loyalty apps—can streamline operations and improve customer convenience. These strategic enhancements would support its objectives of attracting and retaining a broader customer base while maintaining operational excellence.

Conclusion

Buffalo Wild Wings exemplifies a successful strategic organization that balances a compelling mission, innovative strategy, and flexible organizational structure to foster growth and customer loyalty. Its ongoing commitment to operational excellence, community involvement, and international expansion positions it well for future success. Continuous innovation and targeted strategic initiatives will be vital for sustaining its competitive edge in an evolving industry landscape.

References

  • David, F. R., & David, F. R. (2015). Strategic management concepts and cases: A competitive advantage approach. 15th Edition. Pearson.
  • Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management: Competitiveness and globalization. Cengage Learning.
  • Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
  • Grant, R. M. (2019). Contemporary strategy analysis. Wiley.
  • Barney, J. B., & Hesterly, W. S. (2019). Strategic management and competitive advantage: Concepts and cases. Pearson.
  • Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business Review Press.
  • Jooste, C., & Fourie, L. (2009). Strategy implementation: The role of roadmaps and strategic control. African Journal of Business Management, 3(10), 529-542.
  • Chesbrough, H. (2006). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Review Press.
  • Sullivan, M. W., & Kim, S. (2020). Digital marketing strategies for hospitality brands. Journal of Hospitality Marketing & Management, 29(3), 241-256.
  • McKinsey & Company. (2018). The future of the restaurant industry: Trends and strategies. Retrieved from https://www.mckinsey.com

Related Assignments