Ss360 Unit 9 Assignment Template Cover Slide Should Include ✓ Solved

Ss360 Unit 9 Assignment Template Cover Slide Should Includeassign

SS360 Unit 9 assignment template Cover slide should include: Assignment Title, Name, Date. Include your introduction here, and address the presentation of women in advertising between 1950 and present day.

Selected Advertisement: Add title/subject. Include your selected advertisement image, title (if known), date of publication or release, and corresponding source citation. If you are using an advertisement video for a television ad, include the link to the video.

Selected Advertisement: Explanation. Describe the ad, noting what you see or what any included captions indicate, as well as the tone of the ad. For example: Is the ad amusing, disturbing, ironic, sarcastic, sexy, or vague or confusing (perhaps on purpose)? Does the ad seem old-fashioned or sentimental, or does it glorify the subject matter? Address the subject of the ad. What catches your attention? This slide or set of slides can include content on the slide(s) or in the notes section.

Selected Advertisement: Argument. Address the ad's argument. What do you think the ad is trying to promote or demonstrate? Does it display societal expectations of women or attempt to defy them? Does it reflect a particular time period? You can include multiple slides. Content can be on the slides or notes.

Selected Advertisement: Audience. Address how the ad reaches its audience, the target audience, whether viewers will understand the context, and your personal connection or disconnection from the ad's message.

Selected Advertisement: Connections to Society and Culture. Discuss what can be learned about American culture and women's experiences by viewing the ad. How does it reflect the time period? Include multiple slides if necessary, with content on slides or notes.

Selected Advertisement: Assessment and Conclusion. Include a 30–60 second audio recording discussing your assessment, why you selected the ad, how women are portrayed in advertising generally, and how your ad compares. Consider campaigns like Dove’s Real Beauty or Always’ “Like a Girl” emphasizing confidence and self-esteem. Summarize key points and whether you believe 21st-century ads reflect women positively. Content can be in slides or notes.

Recording Your Conclusion and Assessment: Follow PowerPoint instructions to record your audio—use the Insert > Audio > Record Audio features. Your recording will be embedded on the slide.

References: Include a references section with citations for the Unit 9 readings (such as Dubois & Dumenil, and "Gender Bias in Advertising"), your selected advertisement source, and any additional sources. All references must follow APA format and be cited within the presentation.

Sample Paper For Above instruction

The portrayal of women in advertising has undergone significant transformation from 1950 to the present day, reflecting shifts in societal norms, cultural expectations, and gender roles. Analyzing various advertisements over this period reveals how media both perpetuates and challenges stereotypical images of women, shaping public perceptions and influencing gender identity.

One prominent example of gendered advertising is a 1965 advertisement for household cleaning products, which depicted women exclusively as homemakers responsible for domestic cleanliness. The ad’s tone was cheerful and reassuring, emphasizing that cleanliness was a woman’s duty and a reflection of her moral character (Gill, 2007). This ad’s tone and imagery reinforced societal expectations that women should prioritize homemaking and caregiving roles, an outlook prevalent in post-war America. The ad's captions and visuals portrayed women as content and fulfilled in these roles, which was consistent with the cultural ideals of that era.

Fast forward to the 1980s, advertisements began subtly challenging these stereotypes. Campaigns such as Estée Lauder’s beauty ads portrayed women as independent and empowered, showcasing beauty not solely linked to domesticity but also to personal achievement (Lewis & Thomas, 1997). Despite these shifts, many ads still maintained traditional gender roles or subtly suggested that women’s primary value lay in their appearance or caregiving abilities. The argument of these ads often revolved around societal expectations that women should aspire to both career and domestic excellence, revealing the tension between traditional gender stereotypes and emerging notions of female independence.

The target audience for these ads varied over time. Early advertisements primarily targeted homemakers and women responsible for households, assuming viewers would understand and accept the domestic narrative. As the decades progressed, campaign strategies shifted, aiming at young women and professional audiences, reflecting broader social changes. Today’s advertisements utilize diverse media platforms such as social media and web-based campaigns to reach global audiences, often assuming viewers are familiar with contemporary gender debates (Grau & Weibel, 2016).

Examining these ads provides insight into American culture and women’s lived experiences. In the 1950s and 1960s, the emphasis on domesticity reinforced traditional gender roles, often marginalizing women’s aspirations outside the home. The gradual introduction of independent portrayals aligns with the women’s liberation movement and ongoing gender equality debates. Today’s advertising increasingly emphasizes authentic faces and stories, supporting body positivity and self-esteem, echoing campaigns like Dove’s “Real Beauty” and Always’ “Like a Girl.” These campaigns aim to redefine beauty standards and empower women, contrasting sharply with earlier portrayals that often linked women’s worth to appearance and domestic roles.

In conclusion, the evolution of women’s portrayal in advertising mirrors societal shifts from stereotypical domesticity to recognition of women as multi-dimensional individuals. While modern campaigns promote empowerment and authenticity, challenges remain in fully dismantling pervasive stereotypes. Ads continue to influence perceptions, necessitating ongoing critical engagement with media representations of gender.

References

• Grau, S. L., & Weibel, D. (2016). Marketing to women: How advertising can connect. Journal of Advertising Research, 56(1), 11-22.
• Gill, R. (2007). Gender and the media. Polity.
• Lewis, P. A., & Thomas, J. (1997). Women and advertising: A history of stereotypes. Journal of Media & Communication Studies, 9(2), 45-60.