Students Will Have The Opportunity To Research A Company

Students Will Have The Opportunity To Research A Company And Industry

Develop a minimum 1,400-word to 1,600-word strategic proposal that introduces a new division within an existing company, emphasizing innovation in the division's vision, mission, and values. Propose a new product or service for this division that is customer-focused and innovative, detailing how it addresses customer needs and provides a competitive advantage. Create a compelling vision and business model for the division that aligns with the company's overall mission and vision, illustrating what you want your business to become in the future. Explain how the division's vision, mission, and values guide its strategic direction, and define guiding principles and ethical considerations related to culture, social responsibility, and ethics, supported by at least two peer-reviewed references.

Paper For Above instruction

Strategic innovation is fundamental for companies aiming to sustain competitiveness and growth in ever-evolving markets. Establishing a new division with a focus on innovation requires careful alignment of the division’s mission, vision, and values with overarching corporate objectives. In this proposal, we explore the creation of a new, customer-centric division within an established company, introducing an innovative product or service designed to meet unmet customer needs and deliver a sustainable competitive advantage. This strategic plan outlines the division’s core identity, its business model, and how its guiding principles align with corporate values and societal expectations.

Proposed Product or Service

The division will introduce a state-of-the-art smart health monitoring device tailored for elderly populations living independently. This wearable device will incorporate advanced sensors that track vital signs such as heart rate, blood pressure, oxygen levels, and fall detection. The data collected will be transmitted securely to a dedicated health management platform accessible to both users and healthcare providers. The innovation lies in integrating AI-driven analytics that not only detect anomalies in real-time but also predict potential health risks, enabling proactive intervention. This product addresses the growing need for continual health monitoring among aging populations, creating peace of mind for families and reducing healthcare costs by minimizing emergency interventions.

Customer Needs and Competitive Advantage

Consumers increasingly demand personalized, accessible, and reliable health solutions as populations age and chronic diseases become more prevalent. Our product directly addresses these needs by providing a user-friendly device with real-time data insights, empowering users with greater control over their health. Differentiation stems from its predictive analytics, seamless integration with existing healthcare systems, and emphasis on privacy and security. This technological edge offers a competitive advantage over traditional health monitoring tools, which often lack predictive capabilities or ease of use for the elderly.

Vision and Business Model

The vision for this division is to become the leading provider of predictive health monitoring solutions for aging populations, transforming health management from reactive to proactive. The future-oriented vision emphasizes innovation, reliability, and social impact, positioning the division as a pioneer in health tech. The business model will employ a subscription-based revenue structure, providing continuous revenue streams through device sales, data analytics services, and ongoing support. The division will also explore B2B partnerships with healthcare systems, insurance providers, and senior living communities to expand reach and enhance healthcare delivery.

Alignment with Corporate Mission and Vision

The division’s mission complements the parent company’s overarching goal of utilizing technology to improve lives. Its focus on innovation and customer empowerment aligns with the corporate vision of being a socially responsible leader in technology solutions. The division’s objectives support corporate sustainability goals by reducing healthcare costs and promoting healthier aging, thus fostering long-term societal benefits and aligning with the company’s ethical commitments.

Guiding Principles and Strategic Direction

The division’s strategic direction is guided by principles of innovation, customer-centricity, ethical data management, and social responsibility. Core values include integrity, inclusivity, and a commitment to enhancing quality of life. Ethical standards emphasize privacy protection, data security, and equitable access, ensuring that technological advancements benefit all segments of society fairly. These principles inspire strategic decisions and foster a culture of continuous improvement and responsibility aligned with societal norms and ethical standards.

Conclusion

Creating this innovative division embodies strategic foresight and responsiveness to demographic and technological trends. Its focus on predictive health technology exemplifies how innovation aligned with core values can create a sustainable competitive advantage while contributing positively to societal health outcomes. The division's vision, mission, and values serve as a compass, guiding strategic initiatives and ensuring alignment with the parent company's broader mission for societal betterment.

References

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• Porter, M. E., & Kramer, M. R. (2006). Strategy & society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-92.
• Christensen, C. M. (2013). The innovator's dilemma: When new technologies cause great firms to fail. Harvard Business Review Press.
• Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2-3), 172-194.
• Schwab, K. (2016). The fourth industrial revolution. Crown Business.
• Hamel, G., & Prahalad, C. K. (1994). Competing for the future. Harvard Business Review, 72(4), 122-128.
• Christensen, C. M., & Raynor, M. E. (2013). The innovator's solution: Creating and sustaining successful growth. Harvard Business Review Press.
• Kim, W. C., & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 76-84.
• Edmondson, A. C., & McKelvey, K. (2017). Creating psychologically safe workplaces: The new frontier of sustainable organizational performance. Harvard Business Review, 95(3), 86-93.
• Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating value with customers. Strategy & Leadership, 32(3), 4-9.