Summative Assessment 2 Presentation Assignment Activity Brie

Summative Assessment 2presentation Assignment Activity Brief Bdi2

Collaborate with your team to address the challenge below utilizing design thinking process and tools. Present your recommendation in class.

Opportunity statement: “How might we reinforce a culture of generosity by creating charitable giving solutions that are more accessible, inclusive, and effective?”

Format your submission to include a PDF file of your presentation, lasting 10-12 minutes in class, followed by a 5-7 minute Q&A period. The cover page should list team members. Cite references where necessary within slides or in an appendix, following the Harvard Referencing System.

Paper For Above instruction

The present assignment revolves around harnessing design thinking to develop innovative solutions aimed at fostering a culture of generosity through more accessible, inclusive, and effective charitable giving solutions. The core challenge is to craft a comprehensive, well-structured presentation that illustrates the team’s process, insights, and proposed solutions within the context of the given opportunity statement.

Introduction

Generosity embodies a fundamental human virtue, catalyzing community cohesion and social progress across cultures and societies. Amid the tumultuous backdrop of the COVID-19 pandemic and the global movements for racial justice, the significance of fostering a widespread culture of giving has become more pronounced. Despite the innate generosity of individuals worldwide, the complex landscape of charitable giving—characterized by information overload, accessibility issues, and perceived impact—often deters potential donors from engaging fully. Addressing this entails reimagining the mechanisms and tools that enable every individual, regardless of socio-economic background or demographic identity, to participate effectively and confidently in philanthropy.

Design Thinking as a Catalyst

Design thinking, a user-centric and iterative problem-solving methodology, holds promise for tackling such multifaceted social challenges. It involves five core phases: Empathize, Define, Ideate, Prototype, and Test. For the scope of this project, the initial three phases—Empathize, Define, and Ideate—are to be thoroughly executed, utilizing tools such as user interviews, empathy maps, journey mapping, brainstorming, and affinity clustering. These steps help uncover deep user needs, synthesize insights, and generate innovative ideas.

Empathize and Define Phases

In the Empathize phase, the team would conduct interviews with diverse potential donors to understand their motivations, frustrations, and decision-making processes concerning charitable giving. Tools such as empathy maps assist in capturing emotional and functional needs, revealing barriers like lack of trust, information overload, or difficulty accessing suitable causes. Stakeholder mapping can also identify key influencers and support networks for donors.

The Define phase involves synthesizing insights into clear problem statements. For example, findings may reveal that donors struggle with identifying reputable causes aligned with their values or face overwhelm due to the vast number of charities. An affinity diagram can organize these insights into clusters, helping to articulate specific user needs—such as simplifying cause selection or building trust through transparency.

Ideate Phase

In the Ideate phase, brainstorming sessions generate diverse solutions like curated cause lists, peer recommendation platforms, gamified giving apps, or social sharing tools. Evaluating these ideas through criteria such as feasibility, impact, and inclusiveness guides the selection of concepts with the highest potential. Tools like SCAMPER or mind mapping further expand on promising ideas, setting the foundation for prototype development.

Developing the later phases: Prototype and Test

Even though prototype creation and testing are not part of this assignment, the team would outline the steps for these stages. To develop a prototype, rapid low-fidelity tools such as paper sketches, wireframes, or clickable mockups would be used to visualize selected solutions. For example, a curated charity recommendation app could be sketched with user flow pathways emphasizing ease of use and personalization.

Testing would involve recruiting a diverse group of potential users, possibly through social media outreach, community organizations, or existing networks. Feedback collection could employ think-aloud protocols, surveys, or usability tests to identify pain points and areas for improvement. Iterative refinement would prioritize enhancing clarity, accessibility, and engagement in the solution design.

Conclusion

The strategic application of the design thinking process allows teams to develop empathetic, grounded, and innovative solutions that address the complex barriers to charitable giving. By focusing on tangible outputs—such as curated cause lists, peer recommendation systems, or user-friendly platforms—and detailed steps for prototyping and testing, the team can create actionable roadmaps toward scalable solutions that empower every donor to make a meaningful impact.

References

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