Take A Moment To Review The Details Of This Assignmen 280717

Take A Moment To Review The Details Of This Assignment Below And Gathe

Take a moment to review the details of this assignment below and gather any necessary files. Once you're ready to submit your assignment, move on to Step 2.

The purpose of this assignment is to execute key steps in the mobile app planning and design process and to explain how mobile technology and apps can be used to drive business results and create competitive advantage.

Part 1 – Review How to Build a Mobile App Requirements Document

Before working on the assignment, review the "How to Build a Mobile App Requirements Document," located in the topic Resources, to learn the process of designing a mobile app. The PowerPoint presentation you will create for this assignment should include the following:

  • Business requirements, mobile app objectives, and product vision statement.
  • Target audience and user journey.
  • List of features.
  • Monetization model.
  • Product and technical specification.
  • Platforms for which the app is being developed.
  • Maintenance and upgrade requirements.
  • Dependencies, assumptions, constraints, and submission.
  • Explanation of how the app could create a competitive advantage for the organization.
  • Discussion on how tenets of servant leadership and conscious capitalism can be applied to the project to use business as a force for good to improve society and help communities prosper.
  • Documentation of sources: correct citation of research references in APA reference format.

Part 2 – Choosing a Sustainable Development Goal

One of the key principles of the Colangelo College of Business is that business is a force for good to improve society and help communities prosper. For this assignment, consider the GCU's "Statement on the Integration of Faith and Work," located in the topic Resources, and the tenets of servant leadership, conscious capitalism, and the sustainable development goals described in "Measuring Progress Towards the Sustainable Development Goals," also located in the topic Resources.

Select a sustainable development goal from the list of sustainable development goals provided in the resources. Choose a goal that you would like to promote. The list includes goals such as ending poverty, achieving food security, promoting good health, ensuring inclusive education, gender equality, clean water, affordable energy, sustainable economic growth, resilient infrastructure, reducing inequality, sustainable cities, responsible consumption, combating climate change, conserving oceans, managing forests and land, promoting peaceful societies, and revitalizing global partnerships.

Part 3 – Creating the PowerPoint Presentation

Imagine that your company is partnering with the United Nations to plan and design a mobile app as part of an initiative to fundraise and increase awareness about your selected sustainable development goal. Create a PowerPoint presentation with at least 10 slides that includes:

  • An outline of the development plan and design specifics of the mobile app.
  • An explanation of how the app can be used to drive business results and create business as a force for good.
  • Speaker notes providing detailed information about each slide.
  • A discussion of the importance of business being a force for good to improve society and help communities prosper.
  • An application of the tenets of servant leadership and conscious capitalism to ensure the project aligns with these values.

Submit only the PowerPoint presentation file. Follow the guidance in "Creating Effective PowerPoint Presentations," located in the Student Success Center.

Paper For Above instruction

Introduction

The integration of mobile applications and sustainable development goals (SDGs) presents a strategic avenue for businesses to foster social change while attaining economic advantages. This paper delineates the process of developing a mobile app aligned with one of the SDGs, emphasizing its potential to catalyze social impact, reinforce business objectives, and embody principles of servant leadership and conscious capitalism. Ultimately, this approach highlights how technology can serve as a pivotal tool for positive societal transformation and sustainable growth.

Part 1: Building a Mobile App Requirements Document

The initial phase involves comprehensive planning and clear articulation of the app’s strategic objectives and technical specifications. This includes defining the business requirements, target audience, user journey, features, monetization models, platform considerations, maintenance, dependencies, constraints, and potential competitive advantages. A detailed requirements document fosters alignment among stakeholders and guides developers in creating a user-centric, scalable solution that advances organizational goals and societal benefits.

Crucially, the app's design should prioritize accessibility, usability, and engagement, aligning with ethical and inclusive standards. Mapping the user journey ensures the app meets the needs of diverse users, facilitating meaningful interactions that support the SDG’s objectives. Incorporating features such as notifications, social sharing, and real-time data enhances user engagement and transparency, fostering trust and advocacy.

Part 2: Selecting a Sustainable Development Goal

Choosing an SDG is central to aligning technological innovation with global sustainability. For example, selecting SDG 13, Climate Action, underscores the urgency to combat climate change through innovative solutions. A mobile app targeting climate awareness could include features such as carbon footprint tracking, educational resources, community actions, and partnership with environmental organizations. This strategic alignment amplifies the societal impact while opening avenues for brand positioning and stakeholder engagement.

Part 3: Designing the App to Promote Sustainability and Business Results

The app’s development plan must consider user experience, technical feasibility, and social impact. For SDG 13, the app could be designed with an intuitive interface that encourages daily use, gamification elements to promote engagement, and integration with social media to broaden reach. Data analytics and user feedback would inform iterative improvements, ensuring the app remains relevant and effective.

From a business perspective, the app serves dual purposes: advancing the SDG and enhancing the organization’s brand reputation. Implementing a monetization strategy such as sponsored content, donations, or premium features can generate revenue that funds further social initiatives. Additionally, aligning the app with corporate social responsibility (CSR) objectives strengthens stakeholder trust and loyalty.

Applying Principles of Servant Leadership and Conscious Capitalism

Embedding principles of servant leadership ensures that the project remains ethically grounded, prioritizing community needs and fostering a culture of empathy, stewardship, and ethical decision-making. Conscious capitalism emphasizes creating value not only for shareholders but also for stakeholders, including communities and the environment. Integrating these principles into the app development process ensures that technological innovation contributes to societal well-being, promotes inclusive growth, and embodies business as a force for good.

Conclusion

In conclusion, leveraging mobile applications to support SDGs demonstrates a profound capacity for businesses to enact positive societal change while achieving sustainable growth. Through meticulous planning, alignment with global goals, and principled leadership, organizations can harness technology to serve humanity, foster communities, and create a legacy of social impact.

References

  • United Nations. (2015). Transforming our world: The 2030 Agenda for Sustainable Development. https://sdgs.un.org/2030agenda
  • Friedman, M. (1970). The social responsibility of business is to increase its profits. The New York Times Magazine.
  • Spears, L. C. (1995). Reflections on leadership: How Robert K. Greenleaf's theory of servant leadership influenced modern management. Leadership & Organization Development Journal, 16(7), 4-10.
  • Drucker, P. F. (2008). Managing oneself. Harvard Business Review, 86(1), 104-113.
  • Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st-century business. New Society Publishers.
  • Hammond, A., et al. (2013). The Investment CDSB Framework for Reporting on Climate Risks. Climate Disclosure Standards Board.
  • Maak, T., & Pless, N. M. (2006). Responsible leadership in a stakeholder society: A relational perspective. Journal of Business Ethics, 66(1), 99-115.
  • Seidman, I. (2012). Interviewing as qualitative research: A guide for researchers in education and the social sciences. Teachers College Press.
  • World Economic Forum. (2020). The future of financial infrastructure: An assessment of digital currencies and blockchain technology. http://www.weforum.org
  • United Nations Development Programme. (2019). Human development report 2019: Beyond income, beyond averages, beyond today. http://hdr.undp.org/en/content/human-development-report-2019

Related Assignments