Team Paper International Business Plantask With Your Group
Team Paper International Business Plantaskwith Your Group Members D
Team Paper: International Business Plan Task: With your group members, develop a comprehensive business plan for an original or existing product or service and company in the country of your choice. For e.g. you may be developing a new clothing line in Brazil. Or, you may be setting up a new or expanding an existing restaurant/hotel chain in India. Follow the outline and guidelines for the paper as shown in the sample international business plan. (if there are some sections of this sample plan that are not applicable to your product/service and company, then you can skip those sections). Submission Instructions: No page limit requirement. Follow current APA style. Include minimum of five references. Group Project one page submission Submit Assignment Due Sunday by 11:59pm Points 10 Submitting a file upload Please submit a one page write-up of your project. The one-page should contain: 1) Information on your chosen product/service (Why you chose this product/service?) 2) Information on your chosen country (Why you chose this country?)
Paper For Above instruction
Introduction
The development of a comprehensive international business plan requires careful consideration of the product or service, the target country, and the strategic approach to market entry and expansion. This paper presents a concise overview of our selected product and country, along with the rationale behind these choices. Our aim is to establish a solid foundation for a future detailed business plan that aligns with international market opportunities and strategic objectives.
Chosen Product/Service and Rationale
Our selected product is a sustainable line of athletic apparel designed specifically for urban consumers seeking eco-friendly and ethically produced clothing. This product was chosen due to the increasing global demand for sustainable fashion and the rising awareness among consumers about environmental issues related to textile production. The athletic apparel market is rapidly expanding, driven by health-conscious lifestyles and fitness trends worldwide. By focusing on sustainability, we aim to differentiate our brand and meet the needs of environmentally conscious consumers, particularly in emerging markets where eco-friendly products are gaining popularity. Moreover, the appeal of athletic wear allows for versatile marketing strategies and product positioning that align with contemporary lifestyles.
Chosen Country and Rationale
Our target country is Brazil, selected for its vibrant economy, large population, and growing middle class with increasing disposable income. Brazil is known for its active culture, outdoor lifestyle, and outdoor sports enthusiasm, making it an ideal market for athletic apparel. Additionally, Brazil has a burgeoning interest in sustainable and eco-friendly products, driven by environmental awareness and social movements. The country’s strategic position in South America offers opportunities for regional expansion. Finally, Brazil’s increasing urbanization and fitness culture provide a promising consumer base receptive to innovative, sustainable athletic products, positioning this market as an optimal starting point for our international expansion.
Conclusion
In summary, the choice of sustainable athletic apparel aligns with current international market trends emphasizing sustainability and health. Brazil presents a promising opportunity due to its demographic and cultural characteristics, supporting the potential for successful product adoption. This initial overview sets the stage for a comprehensive business plan, incorporating market analysis, competitive strategy, operational planning, and financial projections to ensure a successful market entry and growth in Brazil.
References
- Bocken, N. M. P., Bakker, C., & Pauw, I. D. (2016). Product design and business model strategies for a circular economy. Journal of Industrial and Production Engineering, 33(5), 308-320.
- Instituto Brasileiro de Geografia e Estatística (IBGE). (2022). National Survey of Household Consumer Expenditure. https://www.ibge.gov.br/
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
- Mintel Group Ltd. (2023). Sustainable Fashion in Brazil. Mintel Reports.
- World Bank. (2022). Brazil Overview. https://www.worldbank.org/en/country/brazil