To Help Integrate What You Are Learning Each Week

To Help Integrate What You Are Learning Each Week As Well As To Help

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you'll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week. Each post must be a minimum of 300 words in length (including the post title) with no maximum limitation. They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop. Note that later this term (Term 1), you'll begin to upload all of your posts (for this course and all other courses) to the WordPress website that you will be developing in this course. Your weekly application posts should go beyond merely reiterating what was covered in the course materials.

They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest. Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must be (1) informative to your target audience and (2) pertain in some way to the week's material for this course. Other than that, you have free reign. Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences.

You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace. To receive credit for each weekly application post, it must be completed as instructed and submitted on time: by 11:59:00pm on the due date. No late submissions will be accepted for credit. Submit the assignment using the appropriate link in the Assignments section of Canvas. (Note that the scores for the 8 assignments will be averaged for a collective maximum of 5 percentage points, making each individual post worth 0.625% of the final grade. Also, keep in mind the grading scale for this assignment as noted in the syllabus.) You can write about one of the main topics from one of this week's modules or just a small mention of something that sparked your curiosity (or anything in between).

Remember, your post must be (1) informative to your target audience and (2) pertain in some way to the week's materials for this course. Posts must include an original title and have proper grammar, spelling, and punctuation. Consider adding to your current title (perhaps with a title tagline) to make it clear to potential readers what they'll find in the article (it will also help with SEO). Break up long paragraphs into multiple paragraphs to enhance perceived readability. Consider adding headings or subheadings to keep your readers engaged.

Be sure to highlight a "quotable" moment or two that your readers might want to use to quote you when they share your post on social media. Strengthen your ending by writing an original (as in written by you) “quotable” closing sentence that is powerful and that your readers will want to quote when they share your post on social media. Other ways to improve your posts: - Include relevant images to help with search, SEO, reader experience, engagement, and context. - Link to external webpages as appropriate (but make sure each hyperlink opens in a new window when you post these on your website). Please make sure to also read the attached documents Brand: Le Edom Jewelry Please also have some parts from the previous post which is attached.

Market: Timeless jewelry for the contemporary woman. Colombian based jewelry Woman ages 15-35 modern woman Accessorizing the POWERFUL woman. Use some material from this video as well.

Paper For Above instruction

The integration of weekly marketing concepts through reflective blogging serves as a powerful tool for solidifying understanding and demonstrating subject matter expertise. In the context of emerging brands such as Le Edom Jewelry, this practice not only fosters internal comprehension but also enhances external communication to target audiences—modern women aged 15-35, who embody strength, elegance, and individuality.

Le Edom Jewelry, a Colombian-based brand, exemplifies the convergence of timeless design and contemporary sensibilities. The jewelry pieces are crafted to empower women, aligning with current marketing strategies that emphasize storytelling, brand identity, and emotional engagement (Keller, 2013). By focusing on the narrative of empowering women through jewelry, the brand connects deeply with its target demographic, leveraging cultural authenticity and modern aesthetics—an approach supported by recent research on cultural branding (Holt, 2004).

From a marketing perspective, applying the principle of emotional branding can enhance consumer loyalty and brand advocacy (Thompson, 2014). Le Edom's focus on "Accessorizing the POWERFUL woman" aligns with storytelling techniques that evoke feelings of confidence and empowerment, which resonate strongly with the target segment. Moreover, incorporating the idea of heritage and authenticity, as seen in Colombian craftsmanship, provides a distinctive value proposition against mass-produced competitors (Beverland & Farrelly, 2010).

Furthermore, integrating visual storytelling through images of the jewelry, accompanied by narratives about empowering women or celebrating cultural artistry, can significantly improve SEO and reader engagement, as suggested by Moz’s guidelines on content marketing (Moz, 2020). Offering content that highlights real-life stories or testimonials from empowered women who wear Le Edom jewelry can humanize the brand and strengthen emotional bonds.

Additional marketing techniques include targeted social media campaigns that utilize influencer collaborations and user-generated content, amplifying advocacy and authenticity—strategies supported by research from De Veirman et al. (2017). Finally, aligning brand values with social issues that resonate with the target demographic, such as women's empowerment initiatives, enhances brand relevance and loyalty (Kotler & Keller, 2016).

In conclusion, combining theoretical marketing strategies with authentic storytelling and cultural resonance aids in positioning Le Edom Jewelry as a desirable and empowering brand for contemporary women. Weekly reflections on these concepts help in translating academic understanding into practical, impactful marketing initiatives that ultimately build stronger brand equity and customer relationships.

References

• Beverland, M. B., & Farrelly, F. J. (2010). The quest for authenticity in brand storytelling. Journal of Business Ethics, 97(2), 253-263.
• Holt, D. (2004). How brands become icons: The principles of cultural branding. Harvard Business Review, 82(2), 86-94.
• Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Moz. (2020). The Beginner’s Guide to Content Marketing. Moz.com. Retrieved from https://moz.com/beginners-guide-to-content-marketing
• Thompson, C. (2014). Branding and emotional connection: How storytelling fuels customer loyalty. Journal of Marketing Communications, 20(2), 132-147.
• De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: The impact of number of followers and authenticity on brand perceptions. International Journal of Advertising, 36(5), 798-828.