Trimester T1 2020 Unit Code Hi5004 Unit Title Marketing Mana

Question

Trimester T1 2020 Unit Code Hi5004 Unit Title Marketing Management As Answer all five (5) of the following questions. The questions come from the recorded tutorial questions from week 3 to week 6. This individual assignment is an opportunity for students to demonstrate their understanding of marketing management. All work must be original; plagiarism will be penalized. Use correct in-text citation conventions, and reference sources properly in Harvard style. The assignment is worth 50 marks, with specific word limits per question, and is due in Week 8 by 22/5/2020 at 11:59 PM. Format submissions in MS Word, 1.5 spacing, 12-pt Arial font, 2 cm margins, with appropriate section headings and page numbers.

Dr. Jack HW Helper · Accepted Answer

The success of a firm greatly depends on the efficiency of its core business processes, which coordinate departmental activities to achieve strategic goals. According to Porter (1985), there are four primary core business processes: operations, marketing and sales, service, and support activities. Each of these plays a crucial role in delivering value to customers and maintaining competitive advantage. Operations Operations involve the core activities necessary to produce a firm’s products or services. For instance, in a manufacturing company like Toyota, operations encompass the assembly lines, quality control, and inventory management that transform raw materials into finished vehicles. Efficient operations ensure cost containment and product quality, directly impacting customer satisfaction and profitability. Marketing and Sales This process focuses on market research, advertising, sales strategies, and customer relationship management. For example, Apple’s marketing team designs innovative advertising campaigns to promote its products worldwide. Effective marketing and sales processes help in attracting and retaining customers, boosting revenue, and positioning the brand in the marketplace. Service Post-sale service, including customer support and maintenance, enhances customer satisfaction and loyalty. An illustration is Amazon’s customer service operations, which provide quick resolution of issues and facilitate repeat purchases. Superior service processes can differentiate a company in a competitive environment and foster brand loyalty. Support Activities Supporting activities include infrastructure, human resources, technology development, and procurement. For instance, Google invests heavily in research and development (R&D) and IT infrastructure to support its core functions. Support activities underpin primary processes, enabling innovation and efficiency. Conclusion These core business processes are interdependent, and their effective coordination ca

Trimester T1 2020 Unit Code Hi5004 Unit Title Marketing Mana

Trimester T1 2020 Unit Code Hi5004 Unit Title Marketing Management As

Paper For Above instruction

Operations

Marketing and Sales

Service

Support Activities

Conclusion

References